Hi, I’m Rich McKenzie. I’m a multi-talented data analyst with over a decade of experience in Marketing and Customer Relations, plus more than six years focused on data analytics. I’m proficient in SQL, Microsoft Office, and a range of BI tools, including Looker, Tableau, and Mode, with a strong track record in data extraction, manipulation, and reporting—particularly in compliance contexts and ad-hoc analyses for business decisions. I thrive in cross-functional teams and enjoy building data models using SQL, Looker/Mode, and DBT, turning complex data into actionable insights that drive revenue, customer segmentation, and operational efficiency. Based in Brantford, Ontario, I’ve supported gaming, entertainment, and retail initiatives by delivering regular and governance-ready reporting and by collaborating closely with compliance, risk, and operations stakeholders.…Hi, I’m Rich McKenzie. I’m a multi-talented data analyst with over a decade of experience in Marketing and Customer Relations, plus more than six years focused on data analytics. I’m proficient in SQL, Microsoft Office, and a range of BI tools, including Looker, Tableau, and Mode, with a strong track record in data extraction, manipulation, and reporting—particularly in compliance contexts and ad-hoc analyses for business decisions. I thrive in cross-functional teams and enjoy building data models using SQL, Looker/Mode, and DBT, turning complex data into actionable insights that drive revenue, customer segmentation, and operational efficiency. Based in Brantford, Ontario, I’ve supported gaming, entertainment, and retail initiatives by delivering regular and governance-ready reporting and by collaborating closely with compliance, risk, and operations stakeholders.WWWW…