I hold a degree in Communication Design and have over two years of experience in the field, specifically creating graphic design concepts, such as layouts, illustrations and graphics for use in marketing materials, like websites or social media content, among others. Brand communication, identity, visual systems, guidelines, packaging, and strategy are the core of my knowledge and expertise. Along graphic design, I also have experience in Marketing, having worked with retail campaigns, publishing and advertising. This background has equipped me with refined aesthetic skills suited to various styles and objectives, combined with strong and clear communication abilities tailored to target audiences, along with experience with content creation for printed and digital channels. I am highly proficient in Adobe software, Figma, and Canva, and Ialso have experience in video editing as well as managing and creating content for social media.

Barbara Americano

I hold a degree in Communication Design and have over two years of experience in the field, specifically creating graphic design concepts, such as layouts, illustrations and graphics for use in marketing materials, like websites or social media content, among others. Brand communication, identity, visual systems, guidelines, packaging, and strategy are the core of my knowledge and expertise. Along graphic design, I also have experience in Marketing, having worked with retail campaigns, publishing and advertising. This background has equipped me with refined aesthetic skills suited to various styles and objectives, combined with strong and clear communication abilities tailored to target audiences, along with experience with content creation for printed and digital channels. I am highly proficient in Adobe software, Figma, and Canva, and Ialso have experience in video editing as well as managing and creating content for social media.

Available to hire

I hold a degree in Communication Design and have over two years of experience in the field, specifically creating graphic design concepts, such as layouts, illustrations and graphics for use in marketing materials, like websites or social media content, among others. Brand communication, identity, visual systems, guidelines, packaging, and
strategy are the core of my knowledge and expertise. Along graphic design, I also have experience in Marketing, having worked with retail campaigns, publishing and advertising. This background has equipped me with refined aesthetic skills suited to various styles and objectives, combined with strong and clear communication abilities
tailored to target audiences, along with experience with content creation for printed and digital channels. I am highly proficient in Adobe software, Figma, and Canva, and Ialso have experience in video editing as well as managing and creating content for
social media.

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Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Intermediate
French
Intermediate

Work Experience

Graphic Designer & Design Coordinator at Diagonalfardas de trabalho
February 1, 2026 - Present
Responsible for the Design Department: workload prioritisation, product ion coordination, and direct client communication to provide design consultancy and ensure brief alignment. Led weekly team alignment meetings to coordinate priorities, workflows, and project progress. Implemented process improvement and optimisation strategies including use of AI tools to enhance images and logos for vectorisation and creation of a structured file management system. Prepared artwork and print-ready files for production. Designed and presented merchandising proposals (workwear and branded accessories). Reported directly to senior management with performance updates and recommendations for continuous improvement. Achievements include improving planning and workflow management, reducing turnaround times by ~60%, reducing production waste through improved quality control and validation, developing a PANTONE–CMYK colour reference chart, and creating a physical/digital sample archive.
Marketing Specialist (Publishing and Design) at SONAE
April 1, 2025 - Present
Produced marketing and design collateral, including brochures and directed photoshoots. Key results: produced over 60 brochures in 9 months; directed approximately 8 photoshoots; saved over €5,000 by reducing outsourcing.
Product and Packaging Designer at SONAE
April 1, 2024 - March 1, 2025
Led product development and packaging design for brand assets. Reduced material use in Kasa brand pillow and duvet packaging, resulting in less waste, more store space, and a more economical solution. Increased sales of Christmas bags by approximately 14% vs. previous year. Optimised packaging workflow time by about 30% using Excel and AI automation.
Product Designer Trainee at Sonae
April 1, 2024 - March 1, 2025
Involved in packaging design for private label products, including development of collections, images, and packaging solutions.
Interior Design Consultant (Professional Internship) at Antarte
January 1, 2023 - January 1, 2024
Engaged in customer service and personalized decoration consulting, focusing on client acquisition and retention, as well as 3D interior design projects.
Airport Ground Staff at Ground Link Handling III
August 1, 2022 - November 1, 2022
Managed check-in and boarding gate services, ensuring compliance with safety procedures and providing passenger guidance.

Education

Secondary Education – Visual Arts at Escola Secundária Augusto Gomes
January 1, 2014 - January 1, 2017
Professional Course in Graphic Design at Lisbon School of Design
January 1, 2017 - January 1, 2018
Bachelor’s Degree in Communication Design at Universidade Lusófona do Porto
January 1, 2018 - January 1, 2021
Fundamentals of Digital Marketing Course at Google Atelier Digital
January 1, 2021 - January 1, 2021
Master’s Degree in Industrial and Product Design at Faculdade de Belas-Artes & Faculdade de Engenharia da Universidade do Porto
January 1, 2021 - January 1, 2024
at Universidade Lusófona do Porto
January 1, 2018 - January 1, 2021
at Faculdade de Belas-Artes, Universidade do Porto
January 1, 2021 - January 1, 2023
at LSD - Lisbon School of Design
January 1, 2017 - January 1, 2018
at Escola Secundária Augusto Gomes
January 1, 2014 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Manufacturing