I am Jon Taylor “JT” Carter, a seasoned creative director and visual storyteller with over 24 years of experience leading high-performing design teams, building scalable creative operations, and producing compelling brand experiences across digital, print, CGI, and immersive platforms. Throughout my career, I’ve held senior creative roles with global brands like Target, Adidas, Overstock, The Home Depot, Wayfair, Walmart, and Staples, translating complex business goals into visuals that resonate with consumers and drive results. For the past six years I’ve been at the cutting edge of computer-generated imagery, directing international CGI teams to create photorealistic 3D lifestyle imagery, AR/VR, and metaverse assets for retailers and global clients. Before CGI leadership I spent seven+ years directing traditional photography and video campaigns, managing styling, set design, lighting, narrative development, and post-production. My editorial background informs typography, layout, and storytelling across touchpoints, and I thrive when strategy meets execution in collaborative, innovative teams.

Jon Taylor Carter

I am Jon Taylor “JT” Carter, a seasoned creative director and visual storyteller with over 24 years of experience leading high-performing design teams, building scalable creative operations, and producing compelling brand experiences across digital, print, CGI, and immersive platforms. Throughout my career, I’ve held senior creative roles with global brands like Target, Adidas, Overstock, The Home Depot, Wayfair, Walmart, and Staples, translating complex business goals into visuals that resonate with consumers and drive results. For the past six years I’ve been at the cutting edge of computer-generated imagery, directing international CGI teams to create photorealistic 3D lifestyle imagery, AR/VR, and metaverse assets for retailers and global clients. Before CGI leadership I spent seven+ years directing traditional photography and video campaigns, managing styling, set design, lighting, narrative development, and post-production. My editorial background informs typography, layout, and storytelling across touchpoints, and I thrive when strategy meets execution in collaborative, innovative teams.

Available to hire

I am Jon Taylor “JT” Carter, a seasoned creative director and visual storyteller with over 24 years of experience leading high-performing design teams, building scalable creative operations, and producing compelling brand experiences across digital, print, CGI, and immersive platforms. Throughout my career, I’ve held senior creative roles with global brands like Target, Adidas, Overstock, The Home Depot, Wayfair, Walmart, and Staples, translating complex business goals into visuals that resonate with consumers and drive results.

For the past six years I’ve been at the cutting edge of computer-generated imagery, directing international CGI teams to create photorealistic 3D lifestyle imagery, AR/VR, and metaverse assets for retailers and global clients. Before CGI leadership I spent seven+ years directing traditional photography and video campaigns, managing styling, set design, lighting, narrative development, and post-production. My editorial background informs typography, layout, and storytelling across touchpoints, and I thrive when strategy meets execution in collaborative, innovative teams.

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Language

English
Fluent

Work Experience

Creative Director | CGI Art Direction Manager at Accenture Song
April 1, 2019 - June 1, 2025
Lead a multidisciplinary international team of CGI artists, scene builders, retouchers, and 3D engineers; deliver scalable, high-impact 3D/CGI solutions for global retailers; create immersive digital scenes that align with retail objectives; translate client strategies into compelling 3D/CGI creative direction; manage and mentor a team of Art Directors and Art Associates.
Photo Art Director | Director of Photo Art at Overstock
May 1, 2016 - January 1, 2019
Designed and scaled the Overstock Photo Studio’s creative infrastructure, standardized workflows for photo and video, expanded from 6K to 55K square feet, and led a 50+ person team. Conceptualized and executed a wide range of home lifestyle assets across video, photography, web, print catalogs, social, email, and SEO content; directed shoots, styling, lighting, and production.
Creative Director at MEDIAmerica, Inc. (Oregon Home and Oregon Business magazines)
April 1, 2010 - June 1, 2013
Led creative direction, design, layout, and production for Oregon Home and Oregon Business magazines; directed photo shoots, environmental portraiture, architecture styling, and editorial storytelling; managed budget and freelance resources.
Senior Graphic Designer at Cutter Communications / Bend Living magazines
August 1, 2007 - December 1, 2008
Oversaw production, design, and layout for Bend Living, Bend Living Home, and Bend Business Review; served as photo stylist for shoots; managed budgets and freelance talent; ensured cohesive editorial and marketing visuals.
Designer at Adidas Global Brand Design (Agency Contract)
October 1, 2015 - May 1, 2016
Provided design support for Adidas Global Brand Design campaigns and product visuals; collaborated with global teams to maintain brand consistency across channels.
Designer and Photo Stylist at Fiction
March 1, 2015 - October 1, 2015
Concept development, design, and photo styling for retail campaigns; produced home lifestyle assets across digital, print, and social channels.
Freelance Designer / Independent Studio
January 1, 2000 - Present
Freelance since 2000; led branding, editorial design, digital, photo, video, CGI, and end-to-end production; built scalable creative departments and brand systems for diverse clients.

Education

Associate of Arts in Graphic Design and Visual Communications at Platt College
January 11, 2030 - January 1, 1999

Qualifications

Target Bullseye for Creative Leadership
January 1, 2013 - January 2, 2026
Azbee Award — Bronze
January 1, 2011 - January 1, 2011
Society of Professional Journalists Awards: 2nd place (cover design)
January 1, 2011 - January 1, 2011
Society of Professional Journalists Awards: 3rd place (cover design)
January 1, 2011 - January 1, 2011
Society of Professional Journalists Awards: 1st place (feature layout)
January 1, 2010 - January 1, 2010
WPA Maggie Award
January 1, 2008 - January 2, 2026
Drake Awards — Gold/Bronze
January 1, 2008 - January 1, 2008

Industry Experience

Retail, Media & Entertainment, Software & Internet, Professional Services, Consumer Goods