I am Jon Taylor “JT” Carter, a seasoned creative director and visual storyteller with over 24 years of experience leading high-performing design teams, building scalable creative operations, and producing compelling brand experiences across digital, print, CGI, and immersive platforms. Throughout my career, I’ve held senior creative roles with global brands like Target, Adidas, Overstock, The Home Depot, Wayfair, Walmart, and Staples, translating complex business goals into visuals that resonate with consumers and drive results.
For the past six years I’ve been at the cutting edge of computer-generated imagery, directing international CGI teams to create photorealistic 3D lifestyle imagery, AR/VR, and metaverse assets for retailers and global clients. Before CGI leadership I spent seven+ years directing traditional photography and video campaigns, managing styling, set design, lighting, narrative development, and post-production. My editorial background informs typography, layout, and storytelling across touchpoints, and I thrive when strategy meets execution in collaborative, innovative teams.
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