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I am a branding and marketing professional with a proven track record of formulating multi-channel marketing initiatives and collateral strategies that drive business growth. I excel at turning consumer insight into strategic campaigns that resonate across channels and audiences. I manage and deliver business-critical projects for startups and global brands, blending content creation, digital marketing, and stakeholder collaboration to deliver measurable results.…I am a branding and marketing professional with a proven track record of formulating multi-channel marketing initiatives and collateral strategies that drive business growth. I excel at turning consumer insight into strategic campaigns that resonate across channels and audiences. I manage and deliver business-critical projects for startups and global brands, blending content creation, digital marketing, and stakeholder collaboration to deliver measurable results.

Bassey God'sFavour

Brand Strategist, Brand Designer, Content Creator, +5

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I am a branding and marketing professional with a proven track record of formulating multi-channel marketing initiatives and collateral strategies that drive business growth. I excel at turning consumer insight into strategic campaigns that resonate across channels and audiences. I manage and deliver business-critical projects for startups and global brands, blending content creation, digital marketing, and stakeholder collaboration to deliver measurable results.…I am a branding and marketing professional with a proven track record of formulating multi-channel marketing initiatives and collateral strategies that drive business growth. I excel at turning consumer insight into strategic campaigns that resonate across channels and audiences. I manage and deliver business-critical projects for startups and global brands, blending content creation, digital marketing, and stakeholder collaboration to deliver measurable results.

Available to hire

I am a branding and marketing professional with a proven track record of formulating multi-channel marketing initiatives and collateral strategies that drive business growth. I excel at turning consumer insight into strategic campaigns that resonate across channels and audiences.

I manage and deliver business-critical projects for startups and global brands, blending content creation, digital marketing, and stakeholder collaboration to deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Assistant Director at Manifestors Group of Schools

November 1, 2022 - September 1, 2023

Led a 10-person project management team to plan and execute conferences; improved student performance on district/state tests; launched Creche, Kindergarten, physical education, drama, and reading programs; organized school for home teaching; created math curriculum and schedules; supervised preschool to secondary school programs; reconciled special activity bank accounts; implemented region-wide initiative for single-point contact to improve early childhood education; built partnerships with colleges, community organizations, and other schools; reworked RTI-based instructional support.

Brand Manager and Content Creator at NutriHub4u

January 1, 2021 - January 1, 2023

Developed monthly brand operating and channel plans; managed new product introductions (NPI); derived consumer & shopper insights and ensured these insights and channel opportunities were embedded into strategies and plans; delivered agreed brand targets and profitability; authored content for company social media platforms, blogs, and marketing materials; supported the creative team with promotional materials.

Brand Manager and Content Creator at Nutri-Hub4u

January 1, 2021 - January 1, 2023

Developed monthly brand operating plans aligned with category, brand, consumer, and customer priorities; managed new product introductions (NPI); derived consumer & shopper insights and ensured these insights and channel/POP opportunities were incorporated into strategies; delivered brand, channel targets and profitability; authored and edited content for social media platforms, blogs, and marketing materials; assisted the creative team with promotional materials design.

IT Administrator at Manifestors Schools

January 1, 2020 - Present

Researched professional development opportunities and shared these with over 10 teachers and 5 staff; established and maintained relationships with parents, students, and staff at 3 other schools; considered teacher workload and extracurriculars when developing class schedules; assisted with hiring, recruitment, training, and onboarding of over 10 new teachers.

ICT Teacher (Internship) at Manifestors Schools

January 1, 2018 - July 1, 2018

Assisted in planning and implementation of projects; participated in programs to develop professional skills; completed over 5 project activities that kept the organization 50% more effective.

Education

Bachelor of Science (B.Sc) Information Communication Technology at Ecole Supérieure De Commerce Et D'administration Des Entreprises (ESCAE), Benin Republic

January 1, 2015 - January 1, 2019

Bachelor of Science (B.Sc): Information Communication Technology at Ecole Supérieure De Commerce Et D'administration Des Entreprises (ESCAE), Benin Republic

January 1, 2015 - January 1, 2019