Rachel Antoinette Sirr
I’m an accomplished communications leader with two decades of executive-level experience. I’m can do, from the small and granular to the big picture.
About
I’m an accomplished communications leader with two decades of executive-level experience. I’m can do, from the small and granular to the big picture. shaping messaging across public and private sectors. I’ve partnered with CEOs and senior leaders to build strategy, drive cross-organisational change, and deliver outcomes that support growth, resilience, and public trust. My work spans government, health, social services, and national security, with a focus on stakeholder engagement, digital communications, and content production. I’m passionate about practical leadership, building capability, and turning complex policy into clear, compelling narratives that connect with diverse audiences.
Throughout my career I’ve led teams, launched national campaigns, rolled out CRM systems, and produced video, podcasts, and newsletters that boost visibility and impact. I value collaboration, governance, and continuous learning, and I enjoy mentoring teams to solve problems with practical solutions that drive real results for organisations and communities.
- 23 years' experience
- Joined January 2026
Skills· 1
Languages
- EnglishFluent
Industry experience
- Government
- Healthcare
- Media & Entertainment
- Non-Profit Organization
- Professional Services
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Work experience· 20 roles
Headhunted to lead communications for the Visitor Economy and Client Programs Division. Led a team delivering media, social media, stakeholder engagement, events, newsletters, and video production. Nominated for an Austrade CEO Award. Directed a division-wide CRM rollout and judged the 2024 Australian Export Awards in the international health category.
Led communications for the $170M Trust; spokesperson during a period without a CEO; ran online information sessions for 1,000+ attendees; represented the organisation in national media. Managed public report releases, launched new advertising and research initiatives. Doubled website traffic and proactive media coverage; increased social media engagement; created a podcast channel nominated for a national Australia Podcast award.
Temporary fill-in to lead a small corporate communications team, with oversight of business area accounts advising how the Department could improve handling of people’s applications and experiences of Domestic Violence.
Education· 8
Certifications and awards
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