RA

Rachel Antoinette Sirr

Available to hire

I’m an accomplished communications leader with two decades of executive-level experience. I’m can do, from the small and granular to the big picture.

About

I’m an accomplished communications leader with two decades of executive-level experience. I’m can do, from the small and granular to the big picture. shaping messaging across public and private sectors. I’ve partnered with CEOs and senior leaders to build strategy, drive cross-organisational change, and deliver outcomes that support growth, resilience, and public trust. My work spans government, health, social services, and national security, with a focus on stakeholder engagement, digital communications, and content production. I’m passionate about practical leadership, building capability, and turning complex policy into clear, compelling narratives that connect with diverse audiences.

Throughout my career I’ve led teams, launched national campaigns, rolled out CRM systems, and produced video, podcasts, and newsletters that boost visibility and impact. I value collaboration, governance, and continuous learning, and I enjoy mentoring teams to solve problems with practical solutions that drive real results for organisations and communities.

  • 23 years' experience
  • Joined January 2026

Skills· 1

Languages

  • EnglishFluent

Industry experience

  • Government
  • Healthcare
  • Media & Entertainment
  • Non-Profit Organization
  • Professional Services

Work experience· 20 roles

Assistant Director, (A/g Director), Communications – Visitor Economy and Client Programs Division · AustradeMay 2024 – Nov 2025 · 1 yr 7 mos

Headhunted to lead communications for the Visitor Economy and Client Programs Division. Led a team delivering media, social media, stakeholder engagement, events, newsletters, and video production. Nominated for an Austrade CEO Award. Directed a division-wide CRM rollout and judged the 2024 Australian Export Awards in the international health category.

National Communications Manager · Winston Churchill TrustMar 2022 – May 2024 · 2 yrs 3 mos

Led communications for the $170M Trust; spokesperson during a period without a CEO; ran online information sessions for 1,000+ attendees; represented the organisation in national media. Managed public report releases, launched new advertising and research initiatives. Doubled website traffic and proactive media coverage; increased social media engagement; created a podcast channel nominated for a national Australia Podcast award.

Assistant Director, Corporate Communications · Services AustraliaFeb 2022 – Present · 4 yrs 10 mos

Temporary fill-in to lead a small corporate communications team, with oversight of business area accounts advising how the Department could improve handling of people’s applications and experiences of Domestic Violence.

Communications Executive for Inland Rail · Department of Infrastructure, Transport and Regional Development / Australian Rail Track CorporationFeb 2021 – Dec 2021 · 11 mos
Communication Strategist · Department of HealthJan 2021 – Present · 5 yrs 11 mos
Senior Public Affairs Officer · Department of Home AffairsApr 2020 – Dec 2020 · 9 mos
Chief Executive Officer · People with Disabilities ACTAug 2018 – Apr 2020 · 1 yr 9 mos
Media Manager · Australian Competition & Consumer CommissionMay 2017 – Present · 9 yrs 7 mos

Education· 8

Postgraduate program · National Security College, Crawford School of Public Policy, Australian National University2030 – 2026
APs Leadership Edge program for EL2s · APS Academy2025 – 2026
Professional Certificate Operations Management · Jack Welch Management Institute2025 – 2026
Professional Certificate IT Service Management (ITSM) · Atlassian2025 – 2026

Certifications and awards

HLTAID012 Provide First Aid in an education and care setting2030 – 2026
HLTAID011 Provide First Aid2030 – 2026
HLTAID010 Provide basic emergency life support2030 – 2026
HLTAID009 Provide cardiopulmonary resuscitation0002 – 2026

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