UX/UI designer and user research strategist with over 12 years of experience in research, data analysis, and database architecture. Known for fusing systems thinking with a user-centered approach, driving 20+ cross-functional projects that deliver impactful, strategy-driven design solutions.…

Taraneh Dian

UX/UI designer and user research strategist with over 12 years of experience in research, data analysis, and database architecture. Known for fusing systems thinking with a user-centered approach, driving 20+ cross-functional projects that deliver impactful, strategy-driven design solutions.…

Available to hire

UX/UI designer and user research strategist with over 12 years of experience in research, data analysis, and database architecture. Known for fusing systems thinking with a user-centered approach, driving 20+ cross-functional projects that deliver impactful, strategy-driven design solutions.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate

Language

English
Fluent

Work Experience

Senior UX Designer, User Research Strategist at DiaSmartChef
April 1, 2024 - September 30, 2024
Led market landscape analysis, conducted user interviews, and facilitated cross-functional workshops to define user journeys, product vision, and roadmap for a diabetes management mobile app. Authored detailed PRDs to clarify market opportunities and feature objectives, aligning teams and accelerating iterations, reducing time-to-market by 20%. Established a style guide and component library to ensure consistent visual standards and improve cross-team collaboration. Designed high-fidelity prototypes for personalized health plans and virtual care, incorporating WCAG accessibility. Integrated AI-powered tools to support usability testing with diabetic participants, improving participant experience by 38% and system efficiency by 20%.
UX/UI Designer, Behavioral Insights Researcher at PIP Empire
April 1, 2023 - March 31, 2024
Refined design strategy via in-depth interviews with cryptocurrency experts and market analysts; aligned insights with industry trends, user expectations, and stakeholder goals. Developed and visualized UI strategy design themes across segments, achieving 83% increase in stakeholder satisfaction and a 12% reduction in project timelines. Created intuitive interfaces and prototypes, leading to a 15% boost in user interaction and a 43% improvement in task success rates based on A/B testing results.
Senior UX Researcher, UI Designer at EZApply
August 1, 2022 - March 31, 2023
Created project proposals and website specifications, defining scope, goals, and timelines, which ensured alignment and minimized delays, resulting in a seamless launch. Led a cross-functional team of five through the product development process to define brand tone and optimize workflows, resulting in a 48% increase in user engagement and a 30% improvement in communication clarity across touchpoints. Conducted market research, competitive analysis, and heuristic evaluations to inform a redesign that increased client conversion rates from 22% to 75%. Revamped website information architecture and redesigned program exploration flow to enhance accessibility, simplify navigation, and improve overall user interaction. Planned usability tests across 6 sprints, leading to a 55% reduction in task completion time and a 30% increase in engagement ratings before launch.
Head of Research Project at University of Tehran Data Hub
May 1, 2019 - June 30, 2020
Led a team of 8 in conducting a feasibility study with 150 faculty and students, implementing interviews and surveys to collect qualitative and quantitative data, delivering insights that supported strategic planning and reduced project risks. Delivered 20+ analytical reports to executives, influencing structural decisions and guiding design research for future phases.
Lead Information Architect & Senior UX Researcher at AEOI Digital Library
June 1, 2009 - May 31, 2019
Directed the design and implementation of internal and external AEOI Information Center portals, ensuring seamless functionality, robust security, and adherence to strategic objectives and regulatory standards. Led user research initiatives using mixed methods, including contextual inquiries, task analysis, and longitudinal studies, to uncover complex behaviors and unmet needs, shaping the strategic design of AEOI Information Center portals. Redesigned content and metadata systems for the SaaS platform, improving content management efficiency by 75% and data retrieval speed by 85%. Transformed Library Portal dashboards, driving a 38% improvement in user participation and streamlining access to research resources, fostering enhanced collaboration among scientists. Unified diverse research collections into a user-friendly web interface, improving accessibility while maintaining rigorous data integrity standards. Mentored 50+ internal research projects, boosting success rates by 68% throu

Education

Master of Science, Information Science & Knowledge Studies at University of Tehran
January 1, 2016 - December 31, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Healthcare, Professional Services