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I'm Laila Benchakroun, a communication and marketing professional based in Casablanca, Morocco. I specialize in building brands and driving growth through compelling content, strategic campaigns, and data-driven insights across digital and offline channels. With experience leading marketing initiatives for training institutes and major brands, I thrive in collaborative environments where creativity meets measurable results. I'm fluent in English, French, and Arabic, and I'm passionate about delivering engaging experiences that connect with audiences and boost performance.…I'm Laila Benchakroun, a communication and marketing professional based in Casablanca, Morocco. I specialize in building brands and driving growth through compelling content, strategic campaigns, and data-driven insights across digital and offline channels. With experience leading marketing initiatives for training institutes and major brands, I thrive in collaborative environments where creativity meets measurable results. I'm fluent in English, French, and Arabic, and I'm passionate about delivering engaging experiences that connect with audiences and boost performance.

Laila Benchakroun

Marketing Strategist, Content Creator, Content Strategist, +2

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I'm Laila Benchakroun, a communication and marketing professional based in Casablanca, Morocco. I specialize in building brands and driving growth through compelling content, strategic campaigns, and data-driven insights across digital and offline channels. With experience leading marketing initiatives for training institutes and major brands, I thrive in collaborative environments where creativity meets measurable results. I'm fluent in English, French, and Arabic, and I'm passionate about delivering engaging experiences that connect with audiences and boost performance.…I'm Laila Benchakroun, a communication and marketing professional based in Casablanca, Morocco. I specialize in building brands and driving growth through compelling content, strategic campaigns, and data-driven insights across digital and offline channels. With experience leading marketing initiatives for training institutes and major brands, I thrive in collaborative environments where creativity meets measurable results. I'm fluent in English, French, and Arabic, and I'm passionate about delivering engaging experiences that connect with audiences and boost performance.

Available to hire

I’m Laila Benchakroun, a communication and marketing professional based in Casablanca, Morocco. I specialize in building brands and driving growth through compelling content, strategic campaigns, and data-driven insights across digital and offline channels.

With experience leading marketing initiatives for training institutes and major brands, I thrive in collaborative environments where creativity meets measurable results. I’m fluent in English, French, and Arabic, and I’m passionate about delivering engaging experiences that connect with audiences and boost performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Arabic

Fluent

English

Fluent

French

Fluent

Work Experience

Communication and Marketing Manager at The Training Institute of Bakery and Pastry

October 1, 2024 - Present

Defined and tracked annual action plans and objectives using Qualipro, streamlining project management and performance monitoring. Created digital content for the website and social media to enhance engagement and brand visibility. Designed offline marketing materials and managed trade show operations. Led influencer marketing campaigns and monitored KPIs, producing monthly reports with actionable insights.

Mission Officer – Temporary Assignments at Job 2 vente & CMD

May 1, 2023 - September 1, 2024

Managed and launched indoor activations for Barilla in mass retail (GMS); created and digitalized impactful training programs for client employees (Labelvie, Intelcia, Atlanta Sanad Assurance), focusing on sales techniques and soft skills to boost performance.

Digital Account Manager at Richmedia

July 1, 2022 - November 1, 2023

Managed digital accounts; conducted competitive monitoring, benchmarking, and e-reputation reports; produced media plans and social listening reports; developed content strategy and editorial planning; managed street marketing campaigns; processed tenders; produced reports and analysis of social media KPIs.

Social Media Manager at Nausikaa

December 1, 2020 - June 1, 2022

Created a humanized and engaging social media content strategy that generated 487 new engaged organic accounts in 3 months; responded to customers promptly; scheduled appointments, sold products and services via social platforms; organized events to boost engagement; planned and implemented SEO strategy to improve the positioning of the company’s e-commerce website.