Hi, I’m Omar Shaaban. I’m a Senior Performance Marketing Manager with over six years of experience running paid social and digital campaigns across Meta, TikTok, Snapchat, and Google Ads. I’ve managed multi-million-dollar ad budgets, delivered meaningful tracked revenue, and consistently hit high ROAS while optimizing campaigns end-to-end. I specialise in full-funnel strategy, audience segmentation, and creative testing, with a focus on D2C and e-commerce in GCC markets. I’m skilled in programmatic media buying, CAPI implementation, and LTV-driven growth, plus building scalable playbooks and cross-functional collaboration that turn data into growth.

Omar Shaaban

Hi, I’m Omar Shaaban. I’m a Senior Performance Marketing Manager with over six years of experience running paid social and digital campaigns across Meta, TikTok, Snapchat, and Google Ads. I’ve managed multi-million-dollar ad budgets, delivered meaningful tracked revenue, and consistently hit high ROAS while optimizing campaigns end-to-end. I specialise in full-funnel strategy, audience segmentation, and creative testing, with a focus on D2C and e-commerce in GCC markets. I’m skilled in programmatic media buying, CAPI implementation, and LTV-driven growth, plus building scalable playbooks and cross-functional collaboration that turn data into growth.

Available to hire

Hi, I’m Omar Shaaban. I’m a Senior Performance Marketing Manager with over six years of experience running paid social and digital campaigns across Meta, TikTok, Snapchat, and Google Ads. I’ve managed multi-million-dollar ad budgets, delivered meaningful tracked revenue, and consistently hit high ROAS while optimizing campaigns end-to-end.
I specialise in full-funnel strategy, audience segmentation, and creative testing, with a focus on D2C and e-commerce in GCC markets. I’m skilled in programmatic media buying, CAPI implementation, and LTV-driven growth, plus building scalable playbooks and cross-functional collaboration that turn data into growth.

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Language

Arabic
Fluent
English
Fluent

Work Experience

Performance Marketing Manager at Purdy & Figg
February 1, 2025 - October 1, 2025
Led and optimized a £12.5M+ annual paid social budget (Meta, TikTok). Directed a team of media buyers to execute full-funnel campaigns, generating £10.56M in tracked purchase revenue with a front-end ROAS of 0.84. Implemented weekly creative testing cycles (8–15 assets) and improved thumb-stop rates by 28% while reducing CPA by ~14%. Enhanced retargeting through segmentation and testing, boosting returning-customer ROAS by 22-30% and improving LTV.
Senior Performance Marketer at Vylaras
September 1, 2023 - January 1, 2025
Led performance marketing for a fast-scaling AI Translator Earbuds brand, managing $260k–$270k in 30-day Meta spend across 50+ campaigns, with daily budgets up to $2,965. Maintained a profitable acquisition with ROAS of 1.69–1.82 across 7-day and 30-day windows. Delivered 508 purchases from $19,866 in 7 days at a 1.72 ROAS and generated over 5,800 purchases within 30 days through systematic scaling, aggressive creative iteration, and multi-angle testing (UGC, static, new hooks).
E-Commerce Founder & Performance Marketing Lead at Self-Managed Ventures
January 1, 2018 - January 1, 2025
Scaled a D2C brand to $12,000/day in revenue through data-driven paid social campaigns (Meta, TikTok), optimized for CAC and LTV. Executed full-funnel marketing with audience segmentation, creative testing, and CRO, achieving a 60% increase in AOV through funnel and offer optimization. Expanded internationally into Australia, generating $3,000–$4,000/day at 30% net profit margin. Built SOPs and led a small team to ensure operational efficiency and customer satisfaction.
Performance Marketing Affiliate at Taager
August 1, 2022 - June 1, 2023
Generated 438,000 SAR GMV by identifying and scaling profitable products for the KSA market. Earned 189,846 SAR in commissions from 2,041 orders through end-to-end media buying strategies across Meta and TikTok.

Education

Bachelor's Degree at Helwan University, Cairo
January 11, 2030 - January 1, 2024

Qualifications

Advanced Performance Marketing Training
January 11, 2030 - January 3, 2026

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Travel & Hospitality