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I am a Digital Transformation & Marketing professional with 5+ years of experience helping organizations evolve their marketing automation, CRM, and lead generation. I specialize in Pardot and Salesforce, campaign execution, customer journey design, landing page optimization, and cross-functional collaboration to drive measurable results. I thrive in international teams, lead fast-paced projects, train users, and bridge technical and business perspectives. Notable outcomes include boosting Daikin leads by 45% and National Natural Gas Company leads by 52%, 95% CRM adoption among B2B partners, and a 20% reduction in support tickets thanks to a Salesforce-connected chatbot.…I am a Digital Transformation & Marketing professional with 5+ years of experience helping organizations evolve their marketing automation, CRM, and lead generation. I specialize in Pardot and Salesforce, campaign execution, customer journey design, landing page optimization, and cross-functional collaboration to drive measurable results. I thrive in international teams, lead fast-paced projects, train users, and bridge technical and business perspectives. Notable outcomes include boosting Daikin leads by 45% and National Natural Gas Company leads by 52%, 95% CRM adoption among B2B partners, and a 20% reduction in support tickets thanks to a Salesforce-connected chatbot.

Aggeliki Altzerini

Marketing Automation Specialist, Digital Marketer, Marketing Strategist, +2

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I am a Digital Transformation & Marketing professional with 5+ years of experience helping organizations evolve their marketing automation, CRM, and lead generation. I specialize in Pardot and Salesforce, campaign execution, customer journey design, landing page optimization, and cross-functional collaboration to drive measurable results. I thrive in international teams, lead fast-paced projects, train users, and bridge technical and business perspectives. Notable outcomes include boosting Daikin leads by 45% and National Natural Gas Company leads by 52%, 95% CRM adoption among B2B partners, and a 20% reduction in support tickets thanks to a Salesforce-connected chatbot.…I am a Digital Transformation & Marketing professional with 5+ years of experience helping organizations evolve their marketing automation, CRM, and lead generation. I specialize in Pardot and Salesforce, campaign execution, customer journey design, landing page optimization, and cross-functional collaboration to drive measurable results. I thrive in international teams, lead fast-paced projects, train users, and bridge technical and business perspectives. Notable outcomes include boosting Daikin leads by 45% and National Natural Gas Company leads by 52%, 95% CRM adoption among B2B partners, and a 20% reduction in support tickets thanks to a Salesforce-connected chatbot.

Available to hire

I am a Digital Transformation & Marketing professional with 5+ years of experience helping organizations evolve their marketing automation, CRM, and lead generation. I specialize in Pardot and Salesforce, campaign execution, customer journey design, landing page optimization, and cross-functional collaboration to drive measurable results.

I thrive in international teams, lead fast-paced projects, train users, and bridge technical and business perspectives. Notable outcomes include boosting Daikin leads by 45% and National Natural Gas Company leads by 52%, 95% CRM adoption among B2B partners, and a 20% reduction in support tickets thanks to a Salesforce-connected chatbot.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Advanced

German

Beginner

Greek, Modern

Fluent

Work Experience

Marketing & Operations Specialist at Atacana Group Inc.

March 1, 2025 - Present

Lead the company’s digital initiatives and streamline operations via Yeeflow. Implemented 18 custom applications and processes in one year to reduce costs and boost efficiency. Developed training programs and process documentation to ensure smooth adoption, overcoming resistance and fostering stakeholder trust. Reported to the CEO and provided strategic recommendations to the C-suite.

Digital Transformation Specialist at Biodynamics S.A.

September 1, 2023 - September 30, 2024

Led digital transformation across all functions using Yeeflow. Deployed 18 custom applications and processes within one year, driving cost reductions and efficiency gains. Created user training materials and process documentation to ensure adoption, and engaged stakeholders to build trust in new technologies. Reported directly to the CEO and supported strategic decision-making.

Digital Marketing & Transformation Specialist at Daikin

June 1, 2021 - August 31, 2023

Managed end-to-end Salesforce CRM rollout with SAP integration across cross-functional teams in Belgium, Spain, India, and Greece. Increased leads by 45% through Pardot-driven email marketing campaigns and automated customer journeys. Troubleshooted issues via Jira and drove ongoing digital marketing campaigns, UI/UX website transformation (Adobe Experience Manager), content creation, and BI dashboard development for data-driven decisions. Achieved 95% CRM adoption among B2B partners through training and introduced a Salesforce-connected chatbot reducing support tickets by 20%. Reported to the CEO in a role aligned with European strategy while managing local execution.

Digital Marketing Specialist at National Natural Gas Company

March 1, 2019 - June 30, 2021

Increased leads by 52% by co-developing and executing a comprehensive digital marketing strategy. Managed rollout of new digital platforms, WordPress-powered website, social media, Google Ads, and messaging channels to drive lead generation. Generated content, ran campaigns, and tracked performance; designed customer-centric e-services. Implemented and managed the Apifon messaging platform (email, Viber, SMS) to optimize engagement.

Assistant Brand Manager at Mattel Inc.

January 1, 2018 - December 31, 2018

Supported brand management activities in Athens, contributing to market research, campaign planning and cross-functional coordination to drive brand initiatives.

International Marketing Intern at Apivita S.A.

March 1, 2015 - May 31, 2015

Assisted with international marketing activities across markets, supporting campaigns and coordination with global teams.