I’m an interdisciplinary designer and art director with 5+ years of experience helping brands define and express themselves through visual identity, digital campaigns, and user-centered experiences. I combine minimal, elegant design with clear strategy to craft work that is meaningful, impactful, and purpose-driven. website: vfronza.framer.website/…

Vitoria Fronza

I’m an interdisciplinary designer and art director with 5+ years of experience helping brands define and express themselves through visual identity, digital campaigns, and user-centered experiences. I combine minimal, elegant design with clear strategy to craft work that is meaningful, impactful, and purpose-driven. website: vfronza.framer.website/…

Available to hire

I’m an interdisciplinary designer and art director with 5+ years of experience helping brands define and express themselves through visual identity, digital campaigns, and user-centered experiences.

I combine minimal, elegant design with clear strategy to craft work that is meaningful, impactful, and purpose-driven.

website: vfronza.framer.website/

See more

Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Advanced
French
Advanced

Work Experience

Visual Designer and Art Director at Pumba Digital Studio
April 1, 2023 - Present
Collaborated with leading Spanish brands (Wallapop, Milanuncios, Drivania, Famba) across health, urban mobility, recruitment, and marketplaces. Delivered brand design, digital campaigns, websites, social media, newsletters, and paid media. Led creative direction as a visual designer and art director, ensuring consistent, high-impact brand expression across all touchpoints. Produced engaging, on-brand social media content to strengthen and grow digital presence. Helped create digital interfaces and visual systems that prioritize usability and clarity.
Junior Graphic Designer at China Agency
January 1, 2023 - April 1, 2023
Produced high-quality digital assets for high-profile clients while maintaining brand consistency and meeting fast-paced deadlines (Orange Bank, Solan de Cabras). Worked closely with marketing, strategy, and development teams to deliver campaigns aligned with brand direction and client objectives. Ensured visual coherence across all deliverables, from concept to final production.
Brand and Web Designer at Freelance
January 1, 2021 - January 1, 2023
Creation of complete visual identities and art direction for clients in fashion, beauty and architecture, including logos, guidelines, packaging and digital toolkits. Design of user experiences that are clear and fully aligned with the brand’s positioning. Website design from research and wireframes to UI design and implementation. Development of a client network built through referrals.
Junior Art Director at Suno Paim
August 1, 2018 - November 1, 2020
Led social media campaigns and digital content production for major Brazilian clients including Grendene Group (Zaxy & Grendha) and Lojas Renner S.A., delivering key visuals, motion graphics, and campaign assets. Directed photoshoots from concept through execution, transforming brand strategy into clear and impactful visuals. Developed advertising strategies, creative concepts, and social media materials within a fast-paced, high-volume environment. Partnered closely with cross-functional teams to deliver cohesive digital experiences aligned with client objectives and brand vision.

Education

Master in Visual Design at Barcelona School of Design and Engineering
September 1, 2021 - July 1, 2022
B.A. in Design, Emphasis in Fashion at Escola Superior de Propaganda e Marketing
August 1, 2013 - January 1, 2018

Qualifications

ADG Laus Silver 2023
September 7, 2021 - July 7, 2022

Industry Experience

Media & Entertainment, Retail, Professional Services, Other