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I’m Andreas Oustas, a Lead Global SEO with over a decade of hands-on experience guiding high-impact SEO programs across FMCG, finance, media, technology, information and entertainment. I lead data-driven transformations across cross-functional teams, identifying opportunities, forecasting outcomes, and turning insights into actions that boost organic visibility and ROI. I collaborate closely with marketing, product, UX and leadership to shape strategic initiatives, optimize paid channels and site operations, and mentor colleagues in SEO topics. I’m passionate about delivering innovative solutions and clear executive-ready reporting that aligns with business goals.…I’m Andreas Oustas, a Lead Global SEO with over a decade of hands-on experience guiding high-impact SEO programs across FMCG, finance, media, technology, information and entertainment. I lead data-driven transformations across cross-functional teams, identifying opportunities, forecasting outcomes, and turning insights into actions that boost organic visibility and ROI. I collaborate closely with marketing, product, UX and leadership to shape strategic initiatives, optimize paid channels and site operations, and mentor colleagues in SEO topics. I’m passionate about delivering innovative solutions and clear executive-ready reporting that aligns with business goals.

Andreas Oustas

SEO Expert, Digital Marketer, Growth Marketer, +2

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I’m Andreas Oustas, a Lead Global SEO with over a decade of hands-on experience guiding high-impact SEO programs across FMCG, finance, media, technology, information and entertainment. I lead data-driven transformations across cross-functional teams, identifying opportunities, forecasting outcomes, and turning insights into actions that boost organic visibility and ROI. I collaborate closely with marketing, product, UX and leadership to shape strategic initiatives, optimize paid channels and site operations, and mentor colleagues in SEO topics. I’m passionate about delivering innovative solutions and clear executive-ready reporting that aligns with business goals.…I’m Andreas Oustas, a Lead Global SEO with over a decade of hands-on experience guiding high-impact SEO programs across FMCG, finance, media, technology, information and entertainment. I lead data-driven transformations across cross-functional teams, identifying opportunities, forecasting outcomes, and turning insights into actions that boost organic visibility and ROI. I collaborate closely with marketing, product, UX and leadership to shape strategic initiatives, optimize paid channels and site operations, and mentor colleagues in SEO topics. I’m passionate about delivering innovative solutions and clear executive-ready reporting that aligns with business goals.

Available to hire

I’m Andreas Oustas, a Lead Global SEO with over a decade of hands-on experience guiding high-impact SEO programs across FMCG, finance, media, technology, information and entertainment. I lead data-driven transformations across cross-functional teams, identifying opportunities, forecasting outcomes, and turning insights into actions that boost organic visibility and ROI.

I collaborate closely with marketing, product, UX and leadership to shape strategic initiatives, optimize paid channels and site operations, and mentor colleagues in SEO topics. I’m passionate about delivering innovative solutions and clear executive-ready reporting that aligns with business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Language

Greek, Modern

Fluent

English

Advanced

Work Experience

Lead Global SEO at HFM (Formerly HotForex)

December 1, 2021 - Present

Led global SEO initiatives across Africa, APAC, LATAM and GCC; analyzed complex data sets to identify opportunities, forecast results, and implement cross-functional strategies. Prepared executive-ready reports with actionable insights on SEO performance; drove improvements in ROI for paid online marketing spend and site operations; managed quarterly budgets and a team of in-house and contingent SEO professionals; collaborated with stakeholders to shape strategic initiatives and market insights; advised leadership on SEO topics and mentored teams.

SEO Analyst at Greek Yellow Pages

July 1, 2019 - December 1, 2021

Established and led the SEO across the brand, driving data-driven decisions across the Business Unit. Partnered with Marketing, Product and UX to identify and execute SEO and content opportunities; conducted audits, site analytics, user behavior research, and implemented digital best practices; created standardized dashboards and reports; developed and executed SEO content strategies to improve organic traffic.

Website Administrator - SEO Specialist at Theatrikes Skines S.A.

January 1, 2019 - January 1, 2020

Managed all aspects of the website project; analyzed data to determine content to add to increase traffic or improve conversions; maintained customer information databases; created and maintained content for the company website including blog posts, product descriptions, press releases and newsletters; implemented SEO strategies to improve site visibility and organic traffic.

Website Administrator - SEO Specialist at Youfly

November 1, 2018 - January 1, 2020

Managed all aspects of the website project; analyzed data to determine content to add to increase traffic or improve conversions; maintained databases; created and maintained content for the company website, including blog posts, product descriptions, press releases and newsletters; created and implemented SEO strategies to improve site visibility and organic traffic; led a team of developers and educated senior stakeholders on analytics capabilities.

Digital Marketing Manager at GYM-POWER-FITNESS

April 1, 2014 - January 1, 2017

Maintained social media presence across all digital channels; measured and reported performance of all digital marketing campaigns against ROI and KPIs; planned digital marketing campaigns including web, SEO/SEM, email, social media, display advertising and affiliate; identified trends and insights, optimizing spend and performance; collaborated with internal teams to create optimized landing pages.