I’m Tonya Holloway, a Dallas-based producer, director, writer, and theatre advocate with a career spanning film, television, and live performance. I’m the co-founder/Co-Artistic Director of Soul Rep Theatre, Dallas' longest-running Black Theatre Company, where I help shape arts education and film programming while driving community storytelling. My work covers documentary and narrative projects across PBS, Tribeca, SXSW, and national campaigns, along with producing marketing campaigns for corporate partners. I’m passionate about mentoring emerging artists and telling stories that reflect diverse voices.

Tonya Holloway

I’m Tonya Holloway, a Dallas-based producer, director, writer, and theatre advocate with a career spanning film, television, and live performance. I’m the co-founder/Co-Artistic Director of Soul Rep Theatre, Dallas' longest-running Black Theatre Company, where I help shape arts education and film programming while driving community storytelling. My work covers documentary and narrative projects across PBS, Tribeca, SXSW, and national campaigns, along with producing marketing campaigns for corporate partners. I’m passionate about mentoring emerging artists and telling stories that reflect diverse voices.

Available to hire

I’m Tonya Holloway, a Dallas-based producer, director, writer, and theatre advocate with a career spanning film, television, and live performance. I’m the co-founder/Co-Artistic Director of Soul Rep Theatre, Dallas’ longest-running Black Theatre Company, where I help shape arts education and film programming while driving community storytelling.

My work covers documentary and narrative projects across PBS, Tribeca, SXSW, and national campaigns, along with producing marketing campaigns for corporate partners. I’m passionate about mentoring emerging artists and telling stories that reflect diverse voices.

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Language

English
Fluent

Work Experience

Scriptwriter at National ACT-SO Awards ceremony
January 1, 2006 - December 31, 2010
Scriptwriter for ACT-SO ceremonies in 2006, 2007, and 2010.
Co-Founder/Co-Artistic Director at Soul Rep Theatre (Dallas)
January 1, 1995 - Present
Co-founded Dallas' longest-running Black theatre company; oversees arts education and film programming.
Executive Producer, Director at A Yen For Princess Aqua (short)
January 1, 1994 - Present
Executive Producer and Director for short film.
Director/Editor at Help! - Ace2X
January 1, 1994 - Present
Director/Editor for music/video project Help! Ace2X.
Director/Editor at Recording Artists Music Videos
January 1, 1994 - Present
Director and editor for various music videos.
Director/Editor at Do No Harm (feature) DPR Construction Sustainability Building Campaign Promo
January 1, 1994 - Present
Director/Editor for feature and sustainability promo.
Producer at Operation Care Inc. NBA Retired Players (Dallas) Association
January 1, 1994 - Present
Promotional video production.
Director/Editor at Bliss Photography Promotional Videos
January 1, 1994 - Present
Director and editor for promotional videos.
Editor/Assistant Editor at Flesh and Bone
January 1, 1994 - Present
Editing and assistant editing for short film Flesh and Bone.
Executive Producer at North Texas Giving Day Campaign
January 1, 1994 - Present
Executive Producer for fundraising campaign video/production.
Executive Producer at General Mills Box Tops Campaign
January 1, 1994 - Present
Executive Producer for national campaign video production.
Executive Producer, Director at A Yen For Princess Aqua (short)
January 1, 1994 - Present
Executive Producer and Director for short film.
Associate Producer at Branch (short)
January 1, 1994 - Present
Associate Producer for short film.
Associate Producer at Hargrove (Tribeca, documentary)
January 1, 1994 - Present
Associate Producer on documentary selected for Tribeca.
Producer, Director at Reflections: The Harriet Mason Story
January 1, 1994 - Present
Producer and Director of documentary/story project.
Producer at In Spite of These Things (PBS Affiliate, KERA, documentary)
January 1, 1994 - Present
Producer on PBS-affiliate documentary project.
Producer at DTN Network TV
January 1, 1994 - Present
Producer for network television segment.
1st Assistant Director at Soul of a City (T.V. pilot)
January 1, 1994 - Present
1st Assistant Director for TV pilot.
Producer/Director at Flesh and Bone (short)
January 1, 1994 - Present
Producer and Director for short film project.
Producer/Director at Flesh and Bone
January 1, 1994 - Present
Producer and Director for Flesh and Bone short film.
1st Assistant Director at ImPossible (SAG feature)
January 1, 1994 - Present
1st Assistant Director for SAG feature ImPossible, coordinating shooting schedules and on-set logistics.
Executive Producer/Director at Space Invaders
January 1, 1994 - Present
Executive Producer and Director for Space Invaders.
Executive Producer/Director at Manna
January 1, 1994 - Present
Executive Producer and Director for Manna, coordinating resources and creative direction.
Executive Producer/Director at Curl Jam
January 1, 1994 - Present
Executive Producer and Director for Curl Jam, responsible for project development and on-set management.
Executive Producer/Director at Stranger to the Yoke
January 1, 1994 - Present
Executive Producer and Director for Stranger to the Yoke, overseeing production from concept to completion.

Education

Bachelor of Fine Arts, Performance at Prairie View A&M University
January 11, 2030 - January 3, 2026
Screenwriting Courses at Monterey Peninsula College
January 11, 2030 - January 3, 2026
Bachelor of Fine Arts, Performance at Prairie View A&M University
January 11, 2030 - March 22, 2026
Screenwriting Courses at Monterey Peninsula College, Monterey, CA
January 11, 2030 - March 22, 2026
Bachelor of Fine Arts in Performance at Prairie View A&M University
January 11, 2030 - March 22, 2026
Screenwriting Courses at Monterey Peninsula College
January 11, 2030 - March 22, 2026

Qualifications

MFA Cinematic Arts
January 11, 2030 - January 3, 2026
MFA Cinematic Arts
January 11, 2030 - March 22, 2026
Master of Fine Arts in Cinematic Arts
January 11, 2030 - March 22, 2026

Industry Experience

Media & Entertainment, Education, Non-Profit Organization, Professional Services, Other