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I’m Tonya Holloway, a Dallas-based producer, director, writer, and theatre advocate with a career spanning film, television, and live performance. I’m the co-founder/Co-Artistic Director of Soul Rep Theatre, Dallas' longest-running Black Theatre Company, where I help shape arts education and film programming while driving community storytelling. My work covers documentary and narrative projects across PBS, Tribeca, SXSW, and national campaigns, along with producing marketing campaigns for corporate partners. I’m passionate about mentoring emerging artists and telling stories that reflect diverse voices.…I’m Tonya Holloway, a Dallas-based producer, director, writer, and theatre advocate with a career spanning film, television, and live performance. I’m the co-founder/Co-Artistic Director of Soul Rep Theatre, Dallas' longest-running Black Theatre Company, where I help shape arts education and film programming while driving community storytelling. My work covers documentary and narrative projects across PBS, Tribeca, SXSW, and national campaigns, along with producing marketing campaigns for corporate partners. I’m passionate about mentoring emerging artists and telling stories that reflect diverse voices.

Tonya Holloway

Film Director, Film Producer, Writer, +3

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I’m Tonya Holloway, a Dallas-based producer, director, writer, and theatre advocate with a career spanning film, television, and live performance. I’m the co-founder/Co-Artistic Director of Soul Rep Theatre, Dallas' longest-running Black Theatre Company, where I help shape arts education and film programming while driving community storytelling. My work covers documentary and narrative projects across PBS, Tribeca, SXSW, and national campaigns, along with producing marketing campaigns for corporate partners. I’m passionate about mentoring emerging artists and telling stories that reflect diverse voices.…I’m Tonya Holloway, a Dallas-based producer, director, writer, and theatre advocate with a career spanning film, television, and live performance. I’m the co-founder/Co-Artistic Director of Soul Rep Theatre, Dallas' longest-running Black Theatre Company, where I help shape arts education and film programming while driving community storytelling. My work covers documentary and narrative projects across PBS, Tribeca, SXSW, and national campaigns, along with producing marketing campaigns for corporate partners. I’m passionate about mentoring emerging artists and telling stories that reflect diverse voices.

Available to hire

I’m Tonya Holloway, a Dallas-based producer, director, writer, and theatre advocate with a career spanning film, television, and live performance. I’m the co-founder/Co-Artistic Director of Soul Rep Theatre, Dallas’ longest-running Black Theatre Company, where I help shape arts education and film programming while driving community storytelling.

My work covers documentary and narrative projects across PBS, Tribeca, SXSW, and national campaigns, along with producing marketing campaigns for corporate partners. I’m passionate about mentoring emerging artists and telling stories that reflect diverse voices.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Executive Producer/Director at Stranger to the Yoke

January 1, 1994 - Present

Executive Producer and Director for Stranger to the Yoke, overseeing production from concept to completion.

Executive Producer/Director at Curl Jam

January 1, 1994 - Present

Executive Producer and Director for Curl Jam, responsible for project development and on-set management.

Executive Producer/Director at Manna

January 1, 1994 - Present

Executive Producer and Director for Manna, coordinating resources and creative direction.

Executive Producer/Director at Space Invaders

January 1, 1994 - Present

Executive Producer and Director for Space Invaders.

1st Assistant Director at ImPossible (SAG feature)

January 1, 1994 - Present

1st Assistant Director for SAG feature ImPossible, coordinating shooting schedules and on-set logistics.

Producer/Director at Flesh and Bone

January 1, 1994 - Present

Producer and Director for Flesh and Bone short film.

Producer/Director at Flesh and Bone (short)

January 1, 1994 - Present

Producer and Director for short film project.

1st Assistant Director at Soul of a City (T.V. pilot)

January 1, 1994 - Present

1st Assistant Director for TV pilot.

Producer at DTN Network TV

January 1, 1994 - Present

Producer for network television segment.

Producer at In Spite of These Things (PBS Affiliate, KERA, documentary)

January 1, 1994 - Present

Producer on PBS-affiliate documentary project.

Producer, Director at Reflections: The Harriet Mason Story

January 1, 1994 - Present

Producer and Director of documentary/story project.

Associate Producer at Hargrove (Tribeca, documentary)

January 1, 1994 - Present

Associate Producer on documentary selected for Tribeca.

Associate Producer at Branch (short)

January 1, 1994 - Present

Associate Producer for short film.

Executive Producer, Director at A Yen For Princess Aqua (short)

January 1, 1994 - Present

Executive Producer and Director for short film.

Executive Producer at General Mills Box Tops Campaign

January 1, 1994 - Present

Executive Producer for national campaign video production.

Executive Producer at North Texas Giving Day Campaign

January 1, 1994 - Present

Executive Producer for fundraising campaign video/production.

Editor/Assistant Editor at Flesh and Bone

January 1, 1994 - Present

Editing and assistant editing for short film Flesh and Bone.

Director/Editor at Bliss Photography Promotional Videos

January 1, 1994 - Present

Director and editor for promotional videos.

Producer at Operation Care Inc. NBA Retired Players (Dallas) Association

January 1, 1994 - Present

Promotional video production.

Director/Editor at Do No Harm (feature) DPR Construction Sustainability Building Campaign Promo

January 1, 1994 - Present

Director/Editor for feature and sustainability promo.

Director/Editor at Recording Artists Music Videos

January 1, 1994 - Present

Director and editor for various music videos.

Director/Editor at Help! - Ace2X

January 1, 1994 - Present

Director/Editor for music/video project Help! Ace2X.

Co-Founder/Co-Artistic Director at Soul Rep Theatre (Dallas)

January 1, 1995 - Present

Co-founded Dallas' longest-running Black theatre company; oversees arts education and film programming.

Scriptwriter at National ACT-SO Awards ceremony

January 1, 2006 - December 31, 2010

Scriptwriter for ACT-SO ceremonies in 2006, 2007, and 2010.

Executive Producer, Director at A Yen For Princess Aqua (short)

January 1, 1994 - Present

Executive Producer and Director for short film.

Education

Bachelor of Fine Arts, Performance at Prairie View A&M University

January 11, 2030 - January 3, 2026

Screenwriting Courses at Monterey Peninsula College

January 11, 2030 - January 3, 2026

Bachelor of Fine Arts, Performance at Prairie View A&M University