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Hi, I’m Kierra Parham, a communications and marketing professional based in El Paso. I lead media relations and digital strategies for Joy Center, blending public relations with growth tactics to expand influence locally and globally. I’m passionate about creating engaging content, growing audiences, and turning ideas into conversion-friendly online experiences. I’ve built and scaled teams, developed content calendars, managed events, and partnered with leadership to align messaging with mission. My experience spans education, nonprofit, and faith-based organizations, with a track record in YouTube growth, social media expansion, web design, and marketing automation.…Hi, I’m Kierra Parham, a communications and marketing professional based in El Paso. I lead media relations and digital strategies for Joy Center, blending public relations with growth tactics to expand influence locally and globally. I’m passionate about creating engaging content, growing audiences, and turning ideas into conversion-friendly online experiences. I’ve built and scaled teams, developed content calendars, managed events, and partnered with leadership to align messaging with mission. My experience spans education, nonprofit, and faith-based organizations, with a track record in YouTube growth, social media expansion, web design, and marketing automation.

Kierra Parham

Social Media Manager, Content Producer, Copywriter, +2

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Hi, I’m Kierra Parham, a communications and marketing professional based in El Paso. I lead media relations and digital strategies for Joy Center, blending public relations with growth tactics to expand influence locally and globally. I’m passionate about creating engaging content, growing audiences, and turning ideas into conversion-friendly online experiences. I’ve built and scaled teams, developed content calendars, managed events, and partnered with leadership to align messaging with mission. My experience spans education, nonprofit, and faith-based organizations, with a track record in YouTube growth, social media expansion, web design, and marketing automation.…Hi, I’m Kierra Parham, a communications and marketing professional based in El Paso. I lead media relations and digital strategies for Joy Center, blending public relations with growth tactics to expand influence locally and globally. I’m passionate about creating engaging content, growing audiences, and turning ideas into conversion-friendly online experiences. I’ve built and scaled teams, developed content calendars, managed events, and partnered with leadership to align messaging with mission. My experience spans education, nonprofit, and faith-based organizations, with a track record in YouTube growth, social media expansion, web design, and marketing automation.

Available to hire

Hi, I’m Kierra Parham, a communications and marketing professional based in El Paso. I lead media relations and digital strategies for Joy Center, blending public relations with growth tactics to expand influence locally and globally. I’m passionate about creating engaging content, growing audiences, and turning ideas into conversion-friendly online experiences.

I’ve built and scaled teams, developed content calendars, managed events, and partnered with leadership to align messaging with mission. My experience spans education, nonprofit, and faith-based organizations, with a track record in YouTube growth, social media expansion, web design, and marketing automation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Director of Media Relations at Joy Center

June 1, 2025 - Present

Directs media relations, digital strategy, and communications for Joy Center and affiliated leaders; writes press releases to secure speaking engagements, promote books, and generate media coverage for events and initiatives; led YouTube growth and monetization, expanded social reach, designed websites, and built marketing funnels to drive visibility and revenue.

Marketing Coordinator at Genesis Digital, LLC

May 1, 2024 - June 1, 2025

Collaborated with Marketing Team to develop and implement integrated marketing plans across brand, content, social media, digital, and analytics; managed content calendars; coordinated paid media placements; analyzed campaigns to refine strategies; ensured adherence to budgets and KPIs.

Community Engagement Ambassador at Genesis Digital LLC

May 1, 2023 - May 1, 2024

Developed creative strategies, produced engaging content, moderated large Facebook communities (62,000+ members), hosted online and offline events, represented the brand, and used short-form videos to educate and engage audiences.

Activity Leader at YWCA

August 1, 2021 - June 1, 2023

Created STEM and SEL lesson plans, organized mentorship groups, planned community engagement events, recruited students, and supported program delivery.

Library Aide at Socorro Independent School District

December 1, 2021 - August 1, 2022

Supported library program operations, assisted at-risk students, documented logs, provided customer service, and performed duties as assigned.

Administrative Assistant at IDEA Public Schools

September 1, 2020 - July 1, 2021

Managed social media accounts, organized community events, handled principal’s correspondence, screened applicants, reconciled expenses, and performed other duties as needed.