Developed a data-driven career progression and performance model using SQL and client value metrics, improving transparency and fairness in target-setting. Designed and implemented an internal data-oriented web application to replace Excel/VBA-based routines, improving usability for over 200 internal users. Created automated Power BI dashboards integrated with SQL databases to monitor contract generation, eliminating manual tracking and reducing operational errors. Collaborated cross-functionally to embed SQL-based reporting and BI analytics into operational workflows, supporting executive-level decision-making and strategic planning.

Data Analyst / BI Analyst at EQI Investimentos

January 1, 2020 - March 1, 2024

Performed exploratory data analysis and financial data processing using Python (Pandas, NumPy) and SQL, ensuring high data quality, accuracy, and consistency. Developed data-driven customer segmentation models based on behavioral and financial metrics, increasing conversion rates by 15%. Designed and implemented automated reporting and ETL pipelines, reducing manual reporting time by 70% and improving operational efficiency. Built interactive Power BI dashboards using DAX and Power Query to track KPIs and financial performance, supporting pricing strategy and commercial decisions. Led the transition from manual spreadsheet-based workflows to data-driven processes, improving scalability and analytical maturity across departments.