Founder/Creative Director at MISSION Identity Design Partners

-Built brand identity practice from the ground up, serving 30+ businesses from startups to established brands with visual identity, design systems, and strategic consulting -Developed comprehensive brand systems for healthcare, wellness, and social impact clients—translating complex offerings into clear, emotionally intuitive visual identities -Designed digital product experiences including app interfaces, dashboards, and web platforms that balance craft with usability -Created scalable design systems with patterns, components, and principles that make great design the default across touchpoints -Hands-on with design work from concept through delivery while setting creative direction and quality standards -Consulted with founders and executives to align brand strategy with business objectives, contributing to measurable growth post-rebrand -Led brand workshops teaching 100+ business leaders how strategic design drives trust for both profit and purpose