I am Nureen Faiza, a results-driven marketing leader based in Sydney with over 20 years of experience driving revenue across APAC for global brands including Intuitive, Salesforce, and P&G. I excel at regionalizing global GTM strategies, aligning cross-functional teams, and delivering measurable ROI in healthcare, B2B software, and FMCG. I’m passionate about building high-performing teams, leading ABM and full-funnel programs, and translating global brand messages into Asia-ready campaigns. I thrive on data, analytics (Tableau Certified), and stakeholder partnerships that deliver real business impact.…

Nureen Faiza

I am Nureen Faiza, a results-driven marketing leader based in Sydney with over 20 years of experience driving revenue across APAC for global brands including Intuitive, Salesforce, and P&G. I excel at regionalizing global GTM strategies, aligning cross-functional teams, and delivering measurable ROI in healthcare, B2B software, and FMCG. I’m passionate about building high-performing teams, leading ABM and full-funnel programs, and translating global brand messages into Asia-ready campaigns. I thrive on data, analytics (Tableau Certified), and stakeholder partnerships that deliver real business impact.…

Available to hire

I am Nureen Faiza, a results-driven marketing leader based in Sydney with over 20 years of experience driving revenue across APAC for global brands including Intuitive, Salesforce, and P&G. I excel at regionalizing global GTM strategies, aligning cross-functional teams, and delivering measurable ROI in healthcare, B2B software, and FMCG. I’m passionate about building high-performing teams, leading ABM and full-funnel programs, and translating global brand messages into Asia-ready campaigns. I thrive on data, analytics (Tableau Certified), and stakeholder partnerships that deliver real business impact.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Director, Marketing Operations, Asia at Intuitive (Surgical)
July 1, 2023 - Present
Defined the vision and scope for Intuitive’s Marketing Operations in Asia; recruited and built the regional team across marketing automation, events, digital, web, campaign execution and content strategy. Identified process gaps and implemented cross-market tools (SFDC, Workfront, WeChat, LINE, Airtable, Marketo). Drove AI tool adoption with sales and marketing, and led 5+ regional events in 2025 with 95% satisfaction. Established ABM-aligned event strategy with APAC sales, enhanced marketing consent processes, and localized global brand messaging for Asia. Implemented a regional model to improve operational efficiency and led agency consolidation and training across multiple countries.
Director, Marketing Operations, Asia at Intuitive Surgical
July 1, 2023 - Present
Defined the vision & scope for Marketing Operations in Asia; recruited and set up the regional team across marketing automation, events, digital, web, campaign execution and content strategy. Identified process gaps and implemented tools/frameworks across Asia (SFDC, Workfront, WeChat, LINE, Airtable, Marketo). Drove AI tool adoption with sales/marketing teams; led 5+ regional events in 2025 with 95% satisfaction; defined ABM-focused event framework; collaborated with legal/regulatory teams to increase marketing consent; set up regional model for operational efficiency; consolidated agencies and built regional training.
Director, Go-To-Market at Tableau Software at Salesforce
February 1, 2022 - March 1, 2023
Defined regional GTM strategy and ABM event program for APAC-J; aligned with APAC sales leadership to drive pipeline and revenue; led cross-functional campaigns (campaigns, digital, marketing ops & analytics) and regional events; standardized reporting across APAC stakeholders.
Digital Director at Tableau Software at Salesforce
January 1, 2021 - December 31, 2022
Led Digital & Marketing Operations for APAC-J; drove digital strategy, analytics, and data-driven optimization; partnered with sales and cross-functional teams to scale demand generation; delivered regular regional reporting leveraging Tableau, 6sense, Demandbase and Google Analytics.
Director, Go-To-Market | Campaigns, Digital, Marketing Operations & Analytics APAC-J at Tableau Software at Salesforce
March 1, 2017 - March 1, 2023
Built APAC-J digital & demand gen engine; scaled digital investment 3x in 5 years; led end-to-end funnel from awareness to closed-won in APAC-J; delivered 40% marketing contribution to pipeline for ANZ accounts; managed $10M+ annual brand-to-demand strategy; led ABM campaigns; defined media mix & messaging; partnered with Sales Ops for lead routing & funnel management; reported metrics via Tableau, 6sense, Demandbase, GA; led a team of 10 and contributed to APAC revenue targets.
Senior Manager, Digital Marketing at Tableau Software at Salesforce
January 1, 2017 - December 31, 2020
Led the APAC-J digital marketing practice (2017-2020), expanding digital investment and building a scalable, data-driven approach to demand generation and ABM in the region.
Regional Digital Lead at Omnicom Media Group, PHD
February 1, 2015 - February 28, 2017
Led Ferrero Rocher, Nutella, Kinder Bueno regional digital programs in SEA; expanded digital adoption across markets by +45% within 6 months; developed media strategies across online video, programmatic, influencers, mobile and social; defined KPI, content requirements, and integrated measurement.
Regional Lead Intel – B2B, B2C, Cisco – B2B at Omnicom Media Group, PHD
February 1, 2015 - February 1, 2017
Led regional digital campaigns across SEA, Japan, India, Australia; involved in optimization, reporting & analysis to ensure delivery of metrics; led quarterly B2B lead generation media plans and weekly optimization using BI data.
Regional Digital Lead for Ferrero Rocher, Nutella, Kinder Bueno in SEA at Omnicom Media Group, PHD
February 1, 2015 - February 1, 2017
Led digital strategies for Ferrero brands across SEA: reach, engagement, and digital media across online video, programmatic, influencers, mobile and social; strong KPI setting and content requirements.
Director, APAC | Accounts: SAP, FERRERO SEA, Intel, Cisco at Omnicom Media Group, PHD
February 1, 2015 - February 1, 2017
Regional Media Lead for SAP across SEA, India, Australia, Korea and Japan; implemented integrated demand generation and measurement frameworks; led top accounts via LinkedIn, Google Ads, Facebook, and Email; developed nurturing strategies and improved CRM database health; partnered with SAP inside sales for lead qualification.
Director, APAC at Omnicom Media Group, PHD
February 1, 2015 - February 1, 2017
Regional Media Lead for SAP in APJ; implemented integrated demand generation strategy across SEA/India/Australia/Korea/Japan; built media measurement frameworks for paid/earned media; ran top accounts via LinkedIn/Google Ads/Facebook/Email; nurtured CRM database and collaborated with SAP Inside Sales; Regional Digital Lead for Ferrero Rocher/Nutella/Kinder Bueno in SEA; led adoption of digital channels across markets (+45% in 6 months) and led quarterly B2B lead generation plans.
Associate Director at MediaCom, Singapore
July 1, 2013 - July 1, 2014
Led APAC campaigns for P&G Prestige Fragrances, Nutella, Ferrero; developed reach and engagement strategies and enhanced digital adoption across markets.
Senior Media Manager at MediaCom, Singapore
December 1, 2011 - July 1, 2013
Led regional multi-channel strategies for Gucci, Dolce&Gabbana, Hugo Boss across APAC; shifted >60% of investment from offline to digital; worked with PR to develop content calendars and distribution; integrated brand and media to maximize efficiency.
Senior Media Manager at MediaCom
December 1, 2011 - July 31, 2014
Led APAC media strategies for Gucci, Dolce&Gabbana, Hugo Boss across China, Australia, HK, Korea, Japan, SEA; shifted over 60% of investment to digital; collaborated with PR for content calendars with partners; delivered integrated brand-to-media approach; achieved high campaign efficiency; served as APAC point of contact for P&G’s Global Media Director; contributed to highest-rated P&G team; part of Winning Team at Singapore’s M&M Awards.
Manager at Starcom Worldwide, Singapore
January 1, 2010 - November 30, 2011
Led APAC Oracle client campaigns; managed budgets, media strategy, and performance reporting; supported region-wide initiatives.
Manager at Starcom Worldwide
January 1, 2010 - November 1, 2011
APAC leadership for Oracle accounts; managed campaigns and client relationships across the region.
Associate Strategy Manager at Starcom Worldwide, India
March 1, 2008 - August 31, 2009
Managed digital strategy for Oracle APAC; built KPIs, optimization and reporting; collaborated with other teams to drive 1:1 marketing; led India market account.
Associate Strategy Manager at Starcom Worldwide
March 1, 2008 - August 31, 2009
India-based role focusing on strategy for Oracle APAC; contributed to APAC campaigns and strategic planning.
Manager at Starcom Worldwide
March 1, 2008 - December 31, 2011
Led digital campaigns for Oracle APAC; regional planning for B2B lead generation; specialization in social, programmatic, influencer campaigns; led analytics investments and reporting; collaborated with sales to drive qualified leads.
Account Manager at Webchutney Studio Pvt. Ltd, Delhi
November 1, 2006 - November 1, 2008
Managed client relationships and integrated digital campaigns for a range of brands.
Account Manager at Webchutney Studio Pvt. Ltd
November 1, 2006 - December 31, 2008
Web and digital marketing campaigns for Delhi clients; development of content, digital strategy and channel coordination.

Education

Post Graduate in Advertising and Public Relations at IIMC, Delhi
January 11, 2030 - April 1, 2006
Bachelor’s in English (Honors) at Ramjas College, Delhi University
January 11, 2030 - April 1, 2005
Post Graduate in Advertising and Public Relations at IIMC, Delhi
January 11, 2030 - April 1, 2006
Bachelor’s in English (Honors) at Ramjas College, Delhi University
January 11, 2030 - April 1, 2005
Post Graduate in Advertising and Public Relations at IIMC, Delhi
January 11, 2030 - April 1, 2006
Bachelor’s in English (Honors) at Ramjas College, Delhi University
January 11, 2030 - April 1, 2005

Qualifications

Tableau Certified
January 11, 2030 - January 4, 2026
Tableau Certified
January 11, 2030 - January 20, 2026
Tableau Certified
January 11, 2030 - February 11, 2026

Industry Experience

Healthcare, Software & Internet, Media & Entertainment, Professional Services, Retail, Consumer Goods

Skills

Experience Level