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I grew up in a family of mathematicians, and while my love of numbers never faded, my desire to make an impact on the world grew as I got older. I prioritize using my analytical expertise to uncover underlying truths and drive human behaviors. For over a decade I have prioritized the challenge of understanding healthcare providers, patients, caregivers, and payers globally to develop brands and initiatives that ensure unique needs are addressed. I have a passion for building connections to ensure everyone has the right information and tools to achieve their aspirations. I thrive on turning insights into action, collaborating with cross-functional teams, and mentoring junior strategists to elevate organizational capability.…I grew up in a family of mathematicians, and while my love of numbers never faded, my desire to make an impact on the world grew as I got older. I prioritize using my analytical expertise to uncover underlying truths and drive human behaviors. For over a decade I have prioritized the challenge of understanding healthcare providers, patients, caregivers, and payers globally to develop brands and initiatives that ensure unique needs are addressed. I have a passion for building connections to ensure everyone has the right information and tools to achieve their aspirations. I thrive on turning insights into action, collaborating with cross-functional teams, and mentoring junior strategists to elevate organizational capability.

Deborah Lesky

Brand Strategist, Marketing Strategist, Creative Director, +2

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I grew up in a family of mathematicians, and while my love of numbers never faded, my desire to make an impact on the world grew as I got older. I prioritize using my analytical expertise to uncover underlying truths and drive human behaviors. For over a decade I have prioritized the challenge of understanding healthcare providers, patients, caregivers, and payers globally to develop brands and initiatives that ensure unique needs are addressed. I have a passion for building connections to ensure everyone has the right information and tools to achieve their aspirations. I thrive on turning insights into action, collaborating with cross-functional teams, and mentoring junior strategists to elevate organizational capability.…I grew up in a family of mathematicians, and while my love of numbers never faded, my desire to make an impact on the world grew as I got older. I prioritize using my analytical expertise to uncover underlying truths and drive human behaviors. For over a decade I have prioritized the challenge of understanding healthcare providers, patients, caregivers, and payers globally to develop brands and initiatives that ensure unique needs are addressed. I have a passion for building connections to ensure everyone has the right information and tools to achieve their aspirations. I thrive on turning insights into action, collaborating with cross-functional teams, and mentoring junior strategists to elevate organizational capability.

Available to hire

I grew up in a family of mathematicians, and while my love of numbers never faded, my desire to make an impact on the world grew as I got older. I prioritize using my analytical expertise to uncover underlying truths and drive human behaviors. For over a decade I have prioritized the challenge of understanding healthcare providers, patients, caregivers, and payers globally to develop brands and initiatives that ensure unique needs are addressed.

I have a passion for building connections to ensure everyone has the right information and tools to achieve their aspirations. I thrive on turning insights into action, collaborating with cross-functional teams, and mentoring junior strategists to elevate organizational capability.

Skills

Brand Identity

CRM

Experience Level

Brand Identity

Expert

CRM

Expert

Work Experience

STRATEGY CONSULTANT at Freelance/Contract

March 1, 2024 - Present

Designed and executed customized growth strategies aligned with client business objectives; facilitated high-impact workshops on positioning, messaging, tactical planning, and competitive mitigation to drive alignment and actionable outcomes. Embedded into client brand teams to accelerate live projects and ensure flawless execution. Mentored junior strategists through one-on-one coaching, elevating skills and strengthening organizational capabilities.

SVP OF STRATEGY at Accenture (Concentric Life)

February 1, 2023 - March 1, 2024

Spearheaded strategic leadership for top pharmaceutical and healthcare brands, strengthening client trust and unlocking organic growth opportunities. Built and scaled a best-in-class business strategy function within the strategy team, integrating brand identity, positioning, and omnichannel planning. Designed and facilitated global strategic workshops to solve complex category challenges and align global teams. Translated market research into clear, actionable strategies that informed launch plans, content strategies, and competitive response. Led multiple successful new business pitches, driving agency growth. Directed, developed, and inspired a team of strategists to deliver high-quality, insight-driven work.

VP OF STRATEGY at FishawackHealth

July 1, 2021 - February 1, 2023

Served as a trusted advisor in product commercialization and lifecycle strategy across multiple global brands. Identified brand and portfolio growth opportunities by mining insights. Directed campaign development, ensuring alignment with customer needs and business goals. Led and facilitated global workshops to build foundational brand and engagement strategies. Oversaw market research across diverse stakeholders, turning findings into clear market action plans. Secured new business wins by leading and delivering high-value pitches. Developed digital and social media strategies that optimized engagement across channels. Oversaw CRM initiatives, marketing automation, and personalization programs to strengthen customer relationships and improve ROI. Partnered with media teams on paid media and performance marketing (search + social) to maximize impact.

VP OF STRATEGY at Havas -H4B

April 1, 2019 - July 1, 2021

Established and drove brand strategies across identity, positioning, messaging, and creative briefs. Collaborated with cross-functional teams to ensure campaigns aligned with brand strategy and business objectives. Translated research findings into actionable creative briefs and tactical roadmaps to maximize consumer engagement. Partnered closely with clients to align brand strategy with business goals and market realities. Designed tactical plans and consumer journeys that optimized customer experience across touchpoints. Managed and developed a team of three entry-level analysts, improving analytical rigor and strategic output.

SR BRAND STRATEGIST at PrecisionEffect

September 1, 2017 - April 1, 2019

Developed actionable audience segmentations using quantitative and qualitative research to inform brand planning. Created detailed consumer journeys to identify optimal engagement opportunities and guide content strategy. Authored clear, insight-driven strategies that shaped annual brand plans and client campaign execution. Contributed to new business development by creating brand identity and positioning frameworks for pitches.

SR BRAND STRATEGIST at Havas – Arnold Worldwide

June 1, 2015 - September 1, 2017

Analyzed market, financial, and consumer data to uncover growth opportunities for client campaigns. Built strategic frameworks that informed brand positioning, creative development, and media planning. Researched and reported on consumer behaviors, market trends, and competitive landscapes to inform client strategy. Supported campaign success by providing trended analysis of consumer response data. Directed audience segmentation projects and persona development to strengthen engagement strategies. Managed and coached analysts and interns, enhancing team efficiency and deliverables.

FINANCIAL ANALYST II at Cardtronics

March 1, 2015 - May 1, 2015

Forecasted quarterly expenses and annual budgets, supporting C-suite decision-making. Presented financial trends and risks to the CEO and COO, providing strategic recommendations. Built advanced Excel models to improve efficiency in financial data analysis.