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Results-driven marketing specialist with 3+ years of experience leading high-impact campaigns across CRM, email, push, and digital channels. Strong expertise in marketing automation (Braze, SFMC, HubSpot), audience segmentation, and performance analytics. Adept at cross-functional collaboration and campaign strategy, with a track record of exceeding KPIs and scaling engagement.…

Samuel Iheke

Content Creator, Marketing Strategist, Digital Marketer, +2

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Results-driven marketing specialist with 3+ years of experience leading high-impact campaigns across CRM, email, push, and digital channels. Strong expertise in marketing automation (Braze, SFMC, HubSpot), audience segmentation, and performance analytics. Adept at cross-functional collaboration and campaign strategy, with a track record of exceeding KPIs and scaling engagement.…

Available to hire

Results-driven marketing specialist with 3+ years of experience leading high-impact campaigns across CRM, email, push, and digital channels. Strong expertise in marketing automation (Braze, SFMC, HubSpot), audience segmentation, and performance analytics. Adept at cross-functional collaboration and campaign strategy, with a track record of exceeding KPIs and scaling engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Specialist, Marketing Operations at The Walt Disney Company (Disney+)

September 1, 2024 - Present

Led the launch and creation of Disney+'s first EMA Year-in-Review campaign, achieving a 76% email open rate and 700k+ in-app impressions.

Specialist, Marketing Operations at Disney+

September 1, 2024 - Present

Led the launch and creation of Disney+'s first EMA Year-in-Review campaign; achieved 76% email open rate and 700k+ in-app impressions. Built and localised CRM journeys across email and push to improve engagement and retention. Managed end-to-end delivery of the 2025 Awards Season campaign across 12+ EMA markets. Developed dynamic, responsive emails using Liquid and maintained 99% deliverability. Co-led migration from Salesforce Marketing Cloud to Braze with no disruption to live journeys. Delivered a summer acquisition campaign exceeding targets with 723k sign-ups vs 611k forecast. Drove a 30% conversion rate on push.

Senior Marketing Coordinator at WTW

May 1, 2023 - September 20, 2024

Plan and execute B2B demand generation events; increase lead capture and pipeline opportunities. Build automated lead nurture workflows via HubSpot and Marketo, improving CTR and engagement. Partner with sales and CMO to design collateral and nurture programs aligned with SQL goals. Oversee content updates across websites; collaborate with external vendors to enhance UX and content consistency. Build performance reports and advise stakeholders on optimisation strategies.

Senior Marketing Coordinator at VIXIO Regulatory Intelligence

September 20, 2022 - March 20, 2023

Deliver multi-channel lead generation campaigns that boost pipeline generation by 20%. Create and optimise landing pages and nurture flows using WordPress and marketing automation platforms. Conduct A/B testing on emails and landing pages to improve conversion rates. Support branding across digital and event channels to improve audience engagement.

Digital Marketing Executive at National World PLC

January 20, 2022 - September 20, 2022

Develop and deploy newsletters for 13 digital titles, enhancing subscriber engagement. Manage end-to-end email marketing via HubSpot including segmentation and retargeting. Launch a newsletter competition campaign generating 3,500+ entries and a 42% opt-in rate. Create a revamped onboarding journey tailored to product USP's.

Digital Marketing Executive at NationalWorld PLC

January 1, 2022 - September 20, 2022

Developed and deployed new newsletters for 13 digital titles, enhancing subscriber engagement. Managed end-to-end email marketing via HubSpot, including segmentation and retargeting. Launched a newsletter competition generating 3,500+ entries and a 42% opt-in rate. Created a revamped onboarding journey positioned to communicate product USP.

Marketing Consultant at Cloudsmart Consulting

January 20, 2020 - January 20, 2022

Design and execute multi-channel campaigns for clients in travel, tech, and leisure sectors. Deliver CRM/marketing automation training (SFMC, Pardot, Journey Builder). Boost client revenue by refining social strategy and campaign execution; QA testing for large-scale digital projects; create analytics dashboards and stakeholder reports.

Content Creator at Full Screen / YouTube Content Creator

January 1, 2013 - January 1, 2016

Created original content for YouTube; gained over 8,000 subscribers; collaborated with global content creators to design logos; edited videos using Photoshop, After Effects, and Premiere Pro; produced client-specific designs and basic 3D animations with Cinema 4D.

Freelance Digital Illustrator at Self-Employed

January 1, 2013 - January 1, 2016

Sold unique, client-specific designs; created logos and artwork for clients; collaborated with global content creators for branding.

YouTube Content Creator (Full Screen) at Self-Employed / Full Screen

January 1, 2013 - January 1, 2016

Created original content for YouTube; built a subscriber base of ~8,000. Edited and produced videos using Photoshop, Illustrator, After Effects, and Premiere Pro; leveraged Cinema 4D for basic animations and designed logos for clients.