Freelance CRM Consultant specializing in retention, lifecycle automation, and email performance. With 15+ years in digital marketing, I work hands-on from strategy to execution, building scalable CRM programs that drive engagement and revenue. Experienced in different crm platforms, segmentation, A/B testing, and multi-language campaigns.

Victoria Barrios

Freelance CRM Consultant specializing in retention, lifecycle automation, and email performance. With 15+ years in digital marketing, I work hands-on from strategy to execution, building scalable CRM programs that drive engagement and revenue. Experienced in different crm platforms, segmentation, A/B testing, and multi-language campaigns.

Available to hire

Freelance CRM Consultant specializing in retention, lifecycle automation, and email performance. With 15+ years in digital marketing, I work hands-on from strategy to execution, building scalable CRM programs that drive engagement and revenue. Experienced in different crm platforms, segmentation, A/B testing, and multi-language campaigns.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

CRM Executive at Smartbox
January 1, 2018 - Present
Lead recruitment marketing campaigns through social media, email, and content marketing strategies to attract top talent. Create and curate compelling content that effectively communicates the company culture, values, and benefits to prospective employees. Collaborate with the talent acquisition team to develop and execute targeted marketing strategies based on hiring needs. Manage recruiter events such as job fairs, guest speaking engagements, and corporate presentations, ensuring a strong brand presence. Oversee the careers section of the company website, ensuring up-to-date content, including employee testimonials and recruitment initiatives. Liaise with external agencies and partners to enhance recruitment efforts, ensuring alignment with the company's employer branding. Develop internal communication strategies to ensure key stakeholders are informed and engaged with recruitment marketing efforts.
Marketing Coordinator at Orbis Argentina
January 1, 2010 - January 1, 2017
Coordinated digital marketing campaigns to promote the company's products and services. Monitored and analyzed campaign performance using tools such as Google Analytics and social media data, optimizing interaction to achieve higher engagement. Assisted in organizing industry events, ensuring a strong digital presence before, during, and after events.

Education

Degree in Social Communication at Universidad Nacional Gral. Sarmiento
January 1, 2014 - January 1, 2020
Diploma in Communication and Digital Content at Universidad Nacional Gral. Sarmiento
January 1, 2021 - January 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services