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I’m a PR and Brand Communications professional with extensive experience in brand strategy, media relations, crisis communications, and reputation management across hospitality, healthcare, and non-profit sectors. I excel at shaping compelling written and visual communications across digital and print channels, building trusted relationships with journalists, influencers, and agency partners, and delivering high-impact campaigns that protect and elevate brand value.…I’m a PR and Brand Communications professional with extensive experience in brand strategy, media relations, crisis communications, and reputation management across hospitality, healthcare, and non-profit sectors. I excel at shaping compelling written and visual communications across digital and print channels, building trusted relationships with journalists, influencers, and agency partners, and delivering high-impact campaigns that protect and elevate brand value.

Laura Taylor

Brand Strategist, PR Freelancer, Content Creator

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I’m a PR and Brand Communications professional with extensive experience in brand strategy, media relations, crisis communications, and reputation management across hospitality, healthcare, and non-profit sectors. I excel at shaping compelling written and visual communications across digital and print channels, building trusted relationships with journalists, influencers, and agency partners, and delivering high-impact campaigns that protect and elevate brand value.…I’m a PR and Brand Communications professional with extensive experience in brand strategy, media relations, crisis communications, and reputation management across hospitality, healthcare, and non-profit sectors. I excel at shaping compelling written and visual communications across digital and print channels, building trusted relationships with journalists, influencers, and agency partners, and delivering high-impact campaigns that protect and elevate brand value.

Available to hire

I’m a PR and Brand Communications professional with extensive experience in brand strategy, media relations, crisis communications, and reputation management across hospitality, healthcare, and non-profit sectors.

I excel at shaping compelling written and visual communications across digital and print channels, building trusted relationships with journalists, influencers, and agency partners, and delivering high-impact campaigns that protect and elevate brand value.

Skills

Branding

Copywriting

Social Media Design

Experience Level

Branding

Expert

Copywriting

Expert

Social Media Design

Expert

Language

Spanish; Castilian

Advanced

English

Fluent

Work Experience

Recruitment Marketing and Brand Manager at The Salvation Army

April 1, 2019 - April 30, 2023

Led the recruitment marketing and brand strategy across national campaigns; defined and executed brand communications, media relations, press releases, crisis management, and external communications; developed content plans, social listening and sentiment analysis; built partnerships with journalists, PR agencies and city-wide stakeholders; managed high-profile events and employer brand activation.

Guest Relations and Marketing Manager at Malmaison, Hotel Indigo, Pullman Hotels

January 1, 2008 - December 31, 2017

Progressed through supervisory and senior management roles within reception and guest experience, including Guest Relations and Marketing Manager; responsible for customer experience, brand standards and communications.

Recruitment Marketing and Brand Manager at Bupa Dental Care

April 1, 2023 - Present

Led recruitment marketing and brand communications; prepared and delivered press releases and media statements; developed brand narratives and managed external communications; built relationships with journalists, influencers and city-wide stakeholders; led on-brand activations and major media-led events.