Laura Taylor

Led recruitment marketing and brand communications; prepared and delivered press releases and media statements; developed brand narratives and managed external communications; built relationships with journalists, influencers and city-wide stakeholders; led on-brand activations and major media-led events.

Led the recruitment marketing and brand strategy across national campaigns; defined and executed brand communications, media relations, press releases, crisis management, and external communications; developed content plans, social listening and sentiment analysis; built partnerships with journalists, PR agencies and city-wide stakeholders; managed high-profile events and employer brand activation.

Progressed through supervisory and senior management roles within reception and guest experience, including Guest Relations and Marketing Manager; responsible for customer experience, brand standards and communications.