Shimi Goldschein

Built a real-time marketing analytics ecosystem, increasing transparency across marketing, sales, and operations. Doubled website traffic and improved lead quality through strategic SEO and data-informed content optimization. Established a performance-driven marketing reporting process, boosting cross-departmental collaboration and campaign ROI. Partnered with executives to align marketing metrics with corporate strategy, enhancing strategic decision-making speed. Oversaw end-to-end digital marketing campaigns, optimizing workflows and improving ROI through continuous performance analysis. Introduced agile project management processes, increasing delivery efficiency and interdepartmental alignment. Built scalable analytics dashboards integrating marketing KPIs with sales funnel metrics.

Oversaw daily operations for the Office of the CEO, including calendar management, meeting coordination, materials preparation, and supervision of department personnel to ensure seamless execution of responsibilities.