Hi, I’m Roohal Zahra, a dynamic and results-driven professional with a strong foundation in strategic marketing and design. I bring hands-on experience in integrated marketing campaigns, performance analysis, and cross-functional collaboration, delivering campaigns that align with KPIs and business goals. I thrive in fast-paced, data-driven environments and enjoy turning insights into action—planning campaigns, tracking performance, and refining strategies across digital and physical channels to grow brand reach and engagement.…

Roohal Zahra

Hi, I’m Roohal Zahra, a dynamic and results-driven professional with a strong foundation in strategic marketing and design. I bring hands-on experience in integrated marketing campaigns, performance analysis, and cross-functional collaboration, delivering campaigns that align with KPIs and business goals. I thrive in fast-paced, data-driven environments and enjoy turning insights into action—planning campaigns, tracking performance, and refining strategies across digital and physical channels to grow brand reach and engagement.…

Available to hire

Hi, I’m Roohal Zahra, a dynamic and results-driven professional with a strong foundation in strategic marketing and design. I bring hands-on experience in integrated marketing campaigns, performance analysis, and cross-functional collaboration, delivering campaigns that align with KPIs and business goals.

I thrive in fast-paced, data-driven environments and enjoy turning insights into action—planning campaigns, tracking performance, and refining strategies across digital and physical channels to grow brand reach and engagement.

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Skills

Experience Level

Language

English
Fluent
Urdu
Fluent
Panjabi, Punjabi
Intermediate

Work Experience

Brand Specialist at Harrods
April 1, 2025 - Present
Brand Specialist responsible for meeting monthly sales targets (100-110%), maintaining brand standards via stock checks, and performance tracking; contributed to 15% sales growth.
Teaching Assistant at Reeson Education
November 1, 2023 - March 31, 2025
Facilitated learning for 15+ SEN students; helped achieve curriculum targets and enhanced classroom engagement using tailored communication and multi-sensory techniques.
Entrepreneur at Roohal Zahra
December 1, 2020 - Present
Launched brand presence and designed end-to-end campaign strategies for handbags and clothing, including influencer collaborations and targeted social media ads; grew engagement by 45% and expanded followers from 1K to 15K in the first year. Conducted market segmentation and optimized ad spend by 30%. Tracked budgets and ensured timely delivery across channels.
Creative Manager & Content Creator at Canvas Creative
August 1, 2020 - September 30, 2023
Delivered branding solutions including logo and packaging designs; drove 25% increase in brand recognition and 35% boost in social media engagement. Executed integrated multi-channel campaigns; collaborated with cross-functional teams and used KPI analysis and A/B testing insights to adapt strategies. Developed marketing content and catalog designs, increasing website traffic and leads by 20%. Led campaigns and built long-term client relationships.
Textile Designer at Faiza Saqlain
May 1, 2019 - July 31, 2020
Developed 25+ textile concepts and patterns, managed 8 prototypes from concept to production; reduced development time by 35% and achieved a 90% first-round sample approval rate.
Print Designer at Sapphire
March 1, 2018 - April 30, 2018
Applied project management principles to deliver 30+ production-ready designs under stringent timelines.

Education

MSc International Marketing and Business Strategies at Queen Mary University of London
September 1, 2023 - January 1, 2024
BDes Textile Design at Pakistan Institute of Fashion and Design
September 1, 2015 - January 1, 2019
Fashion and Textile Graphic Communication Summer Course at Academia Del Lusso
July 1, 2018 - January 4, 2026

Qualifications

CPD Certification Service - How do I find me in my Future Work Team?
January 11, 2030 - January 4, 2026
NASBA – SEO Foundations
January 11, 2030 - January 4, 2026
NASBA – Project Management Foundations
January 11, 2030 - January 4, 2026
Email Marketing: Strategy & Optimization
January 11, 2030 - January 4, 2026

Industry Experience

Retail, Media & Entertainment, Education, Professional Services, Other

Skills

Experience Level