Eva Coates

Led a creative team of 4 designers, 2 writers, and freelancers from concept through execution. fostered a collaborative environment, defined clear standards for design, content, and execution to ensure alignment with the client’s brand identity and business goals, protected brand integrity by reviewing all creative details, and managed vendor and freelance relationships to achieve successful project outcomes.

Led and managed a creative team of 4 designers, 2 writers, and external freelancers; oversaw the full process from concept through execution; established clear, measurable standards for design, content, and brand-aligned outputs; collaborated with external vendors; monitored trends in the creative industry.

Designer of promotional marketing; conceptualized theme-based sales events in digital and print; produced 80 sales event deliverables for national store teams (60% print, 40% digital) within a 6-month timeframe, including direct mail, banner ads, instore displays, and social media.