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I'm Alejandra Pedreño, a results-driven Content, Social Media and Digital Marketing Manager with 10 years of experience leading digital projects, campaigns and cross-functional teams. I help brands grow through content strategy, social media management and performance-driven marketing across multiple markets and industries. I thrive working remotely and in async environments, delivering measurable business impact. I excel at turning data into actionable insights, coordinating end-to-end projects with cross-functional teams and external partners, and communicating clearly in English and Spanish.…I'm Alejandra Pedreño, a results-driven Content, Social Media and Digital Marketing Manager with 10 years of experience leading digital projects, campaigns and cross-functional teams. I help brands grow through content strategy, social media management and performance-driven marketing across multiple markets and industries. I thrive working remotely and in async environments, delivering measurable business impact. I excel at turning data into actionable insights, coordinating end-to-end projects with cross-functional teams and external partners, and communicating clearly in English and Spanish.

Alejandra Pedreño

Content Creator, Content Designer, Content Producer, +2

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I'm Alejandra Pedreño, a results-driven Content, Social Media and Digital Marketing Manager with 10 years of experience leading digital projects, campaigns and cross-functional teams. I help brands grow through content strategy, social media management and performance-driven marketing across multiple markets and industries. I thrive working remotely and in async environments, delivering measurable business impact. I excel at turning data into actionable insights, coordinating end-to-end projects with cross-functional teams and external partners, and communicating clearly in English and Spanish.…I'm Alejandra Pedreño, a results-driven Content, Social Media and Digital Marketing Manager with 10 years of experience leading digital projects, campaigns and cross-functional teams. I help brands grow through content strategy, social media management and performance-driven marketing across multiple markets and industries. I thrive working remotely and in async environments, delivering measurable business impact. I excel at turning data into actionable insights, coordinating end-to-end projects with cross-functional teams and external partners, and communicating clearly in English and Spanish.

Available to hire

I’m Alejandra Pedreño, a results-driven Content, Social Media and Digital Marketing Manager with 10 years of experience leading digital projects, campaigns and cross-functional teams. I help brands grow through content strategy, social media management and performance-driven marketing across multiple markets and industries. I thrive working remotely and in async environments, delivering measurable business impact.

I excel at turning data into actionable insights, coordinating end-to-end projects with cross-functional teams and external partners, and communicating clearly in English and Spanish.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

Spanish; Castilian

Fluent

Catalan; Valencian

Fluent

English

Advanced

Work Experience

Digital Advertising Account Manager at eDreams ODIGEO

January 1, 2024 - Present

Manage digital advertising strategies across brands and markets; optimize paid media campaigns based on performance analytics; coordinate cross-functional teams and external partners.

E-commerce & Traffic Acquisition Coordinator at IKEA Spanish Islands & Caribbean

January 1, 2021 - January 1, 2024

Led e-commerce strategy focused on acquisition, retention and conversion; planned content roadmaps, timelines and deliverables; managed multidisciplinary digital teams; analyzed KPIs and delivered performance reports and insights.

Content Coordinator & Social Media Manager at IKEA Spanish Islands & Caribbean

January 1, 2017 - January 1, 2021

Managed content creation across website, app and social channels; connected UX, marketing and development teams to scale content; reviewed content and provided structured feedback; planned and evaluated paid and organic social media campaigns.

Digital Marketing Consultant (Freelance) at Freelance

January 1, 2017 - January 1, 2021

Designed and executed digital communication strategies; managed online communities and content calendars; created content and coordinated photo and video productions.

Inside Sales & Marketing at Nocra

January 1, 2016 - January 1, 2017

Supported sales team with proposals and presentations; created content for social media, blog and website; developed digital marketing strategies for lead generation.