AP

Alejandra Pedreño

Available to hire

I'm Alejandra Pedreño, a results-driven Content, Social Media and Digital Marketing Manager with 10 years of experience leading digital projects, campaigns and cross-functional teams.

About

I’m Alejandra Pedreño, a results-driven Content, Social Media and Digital Marketing Manager with 10 years of experience leading digital projects, campaigns and cross-functional teams. I help brands grow through content strategy, social media management and performance-driven marketing across multiple markets and industries. I thrive working remotely and in async environments, delivering measurable business impact.

I excel at turning data into actionable insights, coordinating end-to-end projects with cross-functional teams and external partners, and communicating clearly in English and Spanish.

  • 10 years' experience
  • Joined January 2026

Skills· 1

Languages

  • Spanish; CastilianFluent
  • Catalan; ValencianFluent
  • EnglishAdvanced

Industry experience

  • Retail
  • Software & Internet
  • Travel & Hospitality
  • Media & Entertainment
  • Professional Services

Work experience· 5 roles

Digital Advertising Account Manager · eDreams ODIGEOJan 2024 – Present · 2 yrs 11 mos

Manage digital advertising strategies across brands and markets; optimize paid media campaigns based on performance analytics; coordinate cross-functional teams and external partners.

E-commerce & Traffic Acquisition Coordinator · IKEA Spanish Islands & CaribbeanJan 2021 – Jan 2024 · 3 yrs 1 mo

Led e-commerce strategy focused on acquisition, retention and conversion; planned content roadmaps, timelines and deliverables; managed multidisciplinary digital teams; analyzed KPIs and delivered performance reports and insights.

Digital Marketing Consultant (Freelance) · FreelanceJan 2017 – Jan 2021 · 4 yrs 1 mo

Designed and executed digital communication strategies; managed online communities and content calendars; created content and coordinated photo and video productions.

Content Coordinator & Social Media Manager · IKEA Spanish Islands & CaribbeanJan 2017 – Jan 2021 · 4 yrs 1 mo
Inside Sales & Marketing · NocraJan 2016 – Jan 2017 · 1 yr 1 mo

Education

MBA · Universidad Europea Miguel de Cervantes2030 – 2026
Executive Program in E-commerce Management · ESADE2030 – 2026
BA in Business Administration · University of the Balearic Islands2030 – 2026

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