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Hi, I'm Mikayla Mannara, a marketing innovator focused on digital marketing and lifecycle strategies in the beauty and DTC sectors. I design data-driven campaigns that turn customer journeys into personalized experiences, using segmentation, A/B testing, and automation to boost engagement and lifetime value. I blend creative vision with analytical rigor to drive product innovation, rebuild loyalty programs, and execute multi-channel strategies that exceed growth goals and strengthen brand presence in competitive markets.…Hi, I'm Mikayla Mannara, a marketing innovator focused on digital marketing and lifecycle strategies in the beauty and DTC sectors. I design data-driven campaigns that turn customer journeys into personalized experiences, using segmentation, A/B testing, and automation to boost engagement and lifetime value. I blend creative vision with analytical rigor to drive product innovation, rebuild loyalty programs, and execute multi-channel strategies that exceed growth goals and strengthen brand presence in competitive markets.

Mikayla Mannara

Brand Designer, Graphic Designer, Content Creator, +2

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Hi, I'm Mikayla Mannara, a marketing innovator focused on digital marketing and lifecycle strategies in the beauty and DTC sectors. I design data-driven campaigns that turn customer journeys into personalized experiences, using segmentation, A/B testing, and automation to boost engagement and lifetime value. I blend creative vision with analytical rigor to drive product innovation, rebuild loyalty programs, and execute multi-channel strategies that exceed growth goals and strengthen brand presence in competitive markets.…Hi, I'm Mikayla Mannara, a marketing innovator focused on digital marketing and lifecycle strategies in the beauty and DTC sectors. I design data-driven campaigns that turn customer journeys into personalized experiences, using segmentation, A/B testing, and automation to boost engagement and lifetime value. I blend creative vision with analytical rigor to drive product innovation, rebuild loyalty programs, and execute multi-channel strategies that exceed growth goals and strengthen brand presence in competitive markets.

Available to hire

Hi, I’m Mikayla Mannara, a marketing innovator focused on digital marketing and lifecycle strategies in the beauty and DTC sectors. I design data-driven campaigns that turn customer journeys into personalized experiences, using segmentation, A/B testing, and automation to boost engagement and lifetime value.

I blend creative vision with analytical rigor to drive product innovation, rebuild loyalty programs, and execute multi-channel strategies that exceed growth goals and strengthen brand presence in competitive markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Digital Media Associate Manager at Fromm International LLC – Fromm Pro & The Hair Edit

January 1, 2015 - Present

Managed and executed high-performing digital campaigns across two beauty brands, driving e-commerce growth through targeted advertising, email and SMS, marketing, and innovative content strategies. Developed brand-aligned copy and collaborated cross-functionally to maximize digital engagement and revenue. Fromm Pro: Transformed email marketing strategy, scaling email sends 31% YoY which drove a 23% YoY increase in revenue. Fueled email list growth by 29K+ new subscribers (+145% YoY) through optimized campaigns and flows. Developed a 2x points loyalty incentive during Thanksgiving weekend of BFCM promotional period, increasing repeat purchaser engagement and supporting long term customer lifetime value growth. Scaled paid media strategy driving 40% YoY revenue growth while increasing ROAS by 4%, scaling reach (+29% impressions) and significantly improving revenue quality with a 32% increase in AOV, with emphasis on copywriting that aligns with professional stylists’ core values. The H

Digital Marketing Lead, Americas at John Masters Organics

March 1, 2024 - December 1, 2024

Led strategic digital marketing initiatives across the Americas, creating high-impact email campaigns and implementing advanced SEO tactics to amplify brand visibility, engage audiences, and drive measurable growth. Oversaw the digital content lifecycle from creation to deployment, leveraging data-driven insights to enhance e-commerce performance and maximize ROI. Key achievements include designing the Newtopia Now expo event strategy, driving revenue growth, and optimizing customer acquisition and loyalty programs.

Content Specialist at John Masters Organics

September 1, 2022 - March 1, 2024

Developed compelling video content aligned with the brand’s creative vision, monitored competitive social trends, and crafted adaptive strategies to keep content relevant and engaging. Highlighted standout TikTok content with high views and engagement, and contributed to content development that boosted relevance and sustained engagement.

Social Media Intern at John Masters Organics

June 1, 2022 - August 1, 2022

Managed social media campaigns on TikTok and Instagram, conducted competitive analyses, and leveraged trends to refine marketing strategies. Grew TikTok followers significantly and produced trend-aligned content that strengthened brand presence.