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I am a digital media creator and marketing professional with 5+ years of experience managing multi-platform campaigns and media projects. I specialize in crafting engaging content strategies for coffee, homecare, and creative industries, and I translate operational insights into social strategies that drive guest traffic and authentic community engagement across a variety of channels. With a seven-year hospitality foundation, I maintain a consistent brand voice, collaborate across teams, and drive marketing efforts from concept to execution. I enjoy building collaborative processes, planning content calendars, and delivering visuals and storytelling that resonate with audiences and support business goals.…I am a digital media creator and marketing professional with 5+ years of experience managing multi-platform campaigns and media projects. I specialize in crafting engaging content strategies for coffee, homecare, and creative industries, and I translate operational insights into social strategies that drive guest traffic and authentic community engagement across a variety of channels. With a seven-year hospitality foundation, I maintain a consistent brand voice, collaborate across teams, and drive marketing efforts from concept to execution. I enjoy building collaborative processes, planning content calendars, and delivering visuals and storytelling that resonate with audiences and support business goals.

Jaida M. Hutchinson

Content Creator, Photographer, Graphic Designer, +2

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I am a digital media creator and marketing professional with 5+ years of experience managing multi-platform campaigns and media projects. I specialize in crafting engaging content strategies for coffee, homecare, and creative industries, and I translate operational insights into social strategies that drive guest traffic and authentic community engagement across a variety of channels. With a seven-year hospitality foundation, I maintain a consistent brand voice, collaborate across teams, and drive marketing efforts from concept to execution. I enjoy building collaborative processes, planning content calendars, and delivering visuals and storytelling that resonate with audiences and support business goals.…I am a digital media creator and marketing professional with 5+ years of experience managing multi-platform campaigns and media projects. I specialize in crafting engaging content strategies for coffee, homecare, and creative industries, and I translate operational insights into social strategies that drive guest traffic and authentic community engagement across a variety of channels. With a seven-year hospitality foundation, I maintain a consistent brand voice, collaborate across teams, and drive marketing efforts from concept to execution. I enjoy building collaborative processes, planning content calendars, and delivering visuals and storytelling that resonate with audiences and support business goals.

Available to hire

I am a digital media creator and marketing professional with 5+ years of experience managing multi-platform campaigns and media projects. I specialize in crafting engaging content strategies for coffee, homecare, and creative industries, and I translate operational insights into social strategies that drive guest traffic and authentic community engagement across a variety of channels.

With a seven-year hospitality foundation, I maintain a consistent brand voice, collaborate across teams, and drive marketing efforts from concept to execution. I enjoy building collaborative processes, planning content calendars, and delivering visuals and storytelling that resonate with audiences and support business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Japanese

Intermediate

Work Experience

Content Creator and Social Media Manager at Colligo Coffee

July 1, 2024 - Present

Designed and executed strategic social media campaigns for Colligo Coffee, driving a 100% increase in Instagram engagement, 36.1% on Facebook, and 20.9% on TikTok. Analyzed metrics to optimize campaigns, planned and produced content for seasonal promotions, loyalty programs, giveaways, and local community engagement. Created and curated visual and written content, including photography and short-form videos to showcase products and reinforce the community brand identity. Managed customer inquiries via social media channels, fostering a positive online community and addressing needs promptly. Maintained a content calendar to track media projects, collaborations, and marketable events.

Community Connections Manager at Assisting Hands of Collegeville

February 1, 2024 - Present

Developed and implemented communication processes aimed at achieving the company's growth goals of a 20% increase per quarter. Overseer B2B transitions and system updates, coordinating with external teams, conducting research, and training staff on new systems. Designed, edited, and produced visualizations for research reports, hiring posters, and social media using Canva and Adobe. Updated marketing content across web, email, print, and community outreach channels to enhance employer and client retention rates. Analyzed data KPIs using CRM platforms to implement new processes to increase engagement and process improvements for the agency. Led a team in transitioning to a new applicant tracking system, streamlining processes and ensuring compliance with company goals. Provided round-the-clock support as part of an on-call rotational schedule, including evenings, nights, and weekends, to ensure seamless communication and resolution of client and caregiver needs.

Digital Content Creator and Photographer at Contract-Based, Tokyo Japan and the United States

July 1, 2020 - Present

Directed communication strategies for large-scale events, ensuring seamless coordination among cross-functional teams and maintaining project budgets in both international and Japanese communities. Social media manager and creator for advertising events, model calls, and social media campaigns to increase client inquiries for in-person events. Possessed extensive knowledge and expertise in photography equipment, shoot setup, lighting techniques, and professional editing; planned and executed photoshoots from pre-production to post-production, including storyboard development, shot lists, and advanced editing workflows.

Service Specialist at Department of Defense (DoD) Community Bank, Yokota Air Force Base

June 1, 2022 - June 1, 2023

Executed financial transactions up to USD 50,000 in cash and USD 23 million in monetary instruments, ensuring compliance with U.S. regulations and corporate compliance policies. Trained a new associate and provided oversight to ensure alignment with training programs. Facilitated efficient communication between multilingual teams, fostering collaboration and problem-solving.

Hostess at Jo:A Japanese Restaurant

January 1, 2018 - Present

Front Desk Associate at Tokyo International University

January 1, 2019 - Present

Barista and Kitchen Staff at Segafredo Zanetti Espresso

January 1, 2020 - Present

Barista at Colligo Coffee

January 1, 2023 - Present