Jaida M. Hutchinson

Designed and executed strategic social media campaigns for Colligo Coffee, driving a 100% increase in Instagram engagement, 36.1% on Facebook, and 20.9% on TikTok. Analyzed metrics to optimize campaigns, planned and produced content for seasonal promotions, loyalty programs, giveaways, and local community engagement. Created and curated visual and written content, including photography and short-form videos to showcase products and reinforce the community brand identity. Managed customer inquiries via social media channels, fostering a positive online community and addressing needs promptly. Maintained a content calendar to track media projects, collaborations, and marketable events.

Developed and implemented communication processes aimed at achieving the company's growth goals of a 20% increase per quarter. Overseer B2B transitions and system updates, coordinating with external teams, conducting research, and training staff on new systems. Designed, edited, and produced visualizations for research reports, hiring posters, and social media using Canva and Adobe. Updated marketing content across web, email, print, and community outreach channels to enhance employer and client retention rates. Analyzed data KPIs using CRM platforms to implement new processes to increase engagement and process improvements for the agency. Led a team in transitioning to a new applicant tracking system, streamlining processes and ensuring compliance with company goals. Provided round-the-clock support as part of an on-call rotational schedule, including evenings, nights, and weekends, to ensure seamless communication and resolution of client and caregiver needs.