Franka Čulete

Lead Web Editor at Pause.hr

Responsible for clear and persuasive messaging, adapting content to fit its specific platforms, relationship management with media and external partners, and crafting creative narratives.

Digital Creative at Popular Communications

Branding & Messaging; Content Strategy; Marketing & Copywriting; Employer Branding; Event Management; Social Media Management; Campaign Planning & Execution; SEO & Analytics. Shaped and evolved branding identity for B2B SaaS audience in the tech sector; enhanced media presence and employer branding; developed and implemented employer branding and recruitment marketing strategies, including social media campaigns, media presence, promotional materials, and events; crafted persuasive copy for websites, landing pages, and lead-generation materials; collaborated with HR to align hiring strategies with business goals.

Brand & Communications Specialist at Martian and Machine

Led branding and communications strategy, content marketing, PR, employer branding, and event management. Created impactful strategies, persuasive narratives to drive engagement, and built strong internal relationships. Focused on enhancing employer reputation and positioning companies as industry leaders. Organized targeted events and ad campaigns (Founders Dinner, HR MeetUp, Design Panel, etc.) to build awareness and industry connections. Developed and executed digital communication campaigns with a cohesive creative narrative tailored to diverse clients. Strategized influencer marketing initiatives and social engagement activities to enhance brand presence. Leveraged market insights and data analysis to optimize campaign performance. Crafted compelling copy for websites, landing pages, and lead generation materials to drive conversions.

Branding & Messaging Specialist at Popular Communications

Branding and messaging strategy; content strategy; marketing and copywriting; employer branding; event management; social media management; campaign planning and execution; SEO & analytics.