I am a driven and experienced specialist in marketing automation and CRM with over a decade of experience in digital marketing. My strong interest in user experience, design, and communication allows me to effectively engage with both B2B and B2C environments. I enjoy creating personalized customer journeys that enhance user satisfaction and loyalty. My journey in digital marketing has been shaped by my technical skills and creative thinking, which have made me adept at implementing successful marketing strategies. Outside of work, I am passionate about cycling and art, always looking for inspiration in my surroundings and experiences.

I am a driven and experienced specialist in marketing automation and CRM with over a decade of experience in digital marketing. My strong interest in user experience, design, and communication allows me to effectively engage with both B2B and B2C environments. I enjoy creating personalized customer journeys that enhance user satisfaction and loyalty. My journey in digital marketing has been shaped by my technical skills and creative thinking, which have made me adept at implementing successful marketing strategies. Outside of work, I am passionate about cycling and art, always looking for inspiration in my surroundings and experiences.

Available to hire

I am a driven and experienced specialist in marketing automation and CRM with over a decade of experience in digital marketing. My strong interest in user experience, design, and communication allows me to effectively engage with both B2B and B2C environments. I enjoy creating personalized customer journeys that enhance user satisfaction and loyalty.

My journey in digital marketing has been shaped by my technical skills and creative thinking, which have made me adept at implementing successful marketing strategies. Outside of work, I am passionate about cycling and art, always looking for inspiration in my surroundings and experiences.

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Skills

Experience Level

Expert

Work Experience

Marketing Automation Specialist at SAS
May 1, 2022 - Present
Responsible for marketing automation focusing on EuroBonus, Ticket, and Travel. Engaged in both strategic and operational work across B2B and B2C sectors, which includes the implementation and development of Salesforce Marketing Cloud, personalized customer journeys, and cross-functional collaboration with IT.
Marketing Automation/CRM Specialist (Lead) at Skandia
May 1, 2017 - January 1, 2021
Led the development of marketing automation strategies and processes. Designed and automated customer lifecycle workflows, onboarding flows, and collaborated closely with marketing, IT, and business sides.
Marknadskoordinator / CRM-support / Webbredaktör at Abalon / Visma AB
October 1, 2014 - May 1, 2017
Worked broadly within marketing and support with an emphasis on CRM, design, and web responsibilities. Coordinated market initiatives and managed the company’s web presence and graphical profile.
Eventpersonal / Webbdesigner at Stockholms Bordsuthyrning
March 1, 2010 - October 1, 2014
Designed and developed the company’s website while also being involved in event logistics and customer interaction.

Education

YH-utbildning: Interaktionsdesign at Nackademin
January 1, 2007 - January 1, 2009
Certifieringskurs i Salesforce Marketing Cloud at Salesforce
October 1, 2022 - January 5, 2026
Internutbildning inom Visual Dialogue at Skandia
December 1, 2017 - February 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Professional Services, Software & Internet

Skills

Experience Level

Expert

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