Marcus Andersson
I am a driven and experienced specialist in marketing automation and CRM with over a decade of experience in digital marketing.
About
I am a driven and experienced specialist in marketing automation and CRM with over a decade of experience in digital marketing. My strong interest in user experience, design, and communication allows me to effectively engage with both B2B and B2C environments. I enjoy creating personalized customer journeys that enhance user satisfaction and loyalty.
My journey in digital marketing has been shaped by my technical skills and creative thinking, which have made me adept at implementing successful marketing strategies. Outside of work, I am passionate about cycling and art, always looking for inspiration in my surroundings and experiences.
- 15 years' experience
- Joined January 2026
Skills· 1
Industry experience
- Travel & Hospitality
- Professional Services
- Software & Internet
Work experience· 4 roles
Responsible for marketing automation focusing on EuroBonus, Ticket, and Travel. Engaged in both strategic and operational work across B2B and B2C sectors, which includes the implementation and development of Salesforce Marketing Cloud, personalized customer journeys, and cross-functional collaboration with IT.
Led the development of marketing automation strategies and processes. Designed and automated customer lifecycle workflows, onboarding flows, and collaborated closely with marketing, IT, and business sides.
Worked broadly within marketing and support with an emphasis on CRM, design, and web responsibilities. Coordinated market initiatives and managed the company’s web presence and graphical profile.
Education
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