Hi, I’m Yoshita Negi, a marketing and branding professional with over 8 years of experience driving end-to-end campaigns across digital, social, and ATL/BTL channels. I’ve led product launches, relaunches, and large-scale events, delivering measurable growth and stronger brand visibility. I enjoy collaborating with internal teams and external partners to craft compelling stories that align with business objectives. I thrive on strategic, multi-channel planning and hands-on execution—balancing creative concepts with data-driven optimization. My experience spans SKF India, Ashwin Gidwani Productions, corporate events, social media amplification, and stakeholder coordination, and I’m always eager to take on new challenges that push brand engagement and business results.

Yoshita Negi

Hi, I’m Yoshita Negi, a marketing and branding professional with over 8 years of experience driving end-to-end campaigns across digital, social, and ATL/BTL channels. I’ve led product launches, relaunches, and large-scale events, delivering measurable growth and stronger brand visibility. I enjoy collaborating with internal teams and external partners to craft compelling stories that align with business objectives. I thrive on strategic, multi-channel planning and hands-on execution—balancing creative concepts with data-driven optimization. My experience spans SKF India, Ashwin Gidwani Productions, corporate events, social media amplification, and stakeholder coordination, and I’m always eager to take on new challenges that push brand engagement and business results.

Available to hire

Hi, I’m Yoshita Negi, a marketing and branding professional with over 8 years of experience driving end-to-end campaigns across digital, social, and ATL/BTL channels. I’ve led product launches, relaunches, and large-scale events, delivering measurable growth and stronger brand visibility. I enjoy collaborating with internal teams and external partners to craft compelling stories that align with business objectives.

I thrive on strategic, multi-channel planning and hands-on execution—balancing creative concepts with data-driven optimization. My experience spans SKF India, Ashwin Gidwani Productions, corporate events, social media amplification, and stakeholder coordination, and I’m always eager to take on new challenges that push brand engagement and business results.

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Language

English
Advanced
Hindi
Advanced

Work Experience

Assistant Manager Marketing at SKF India Ltd
September 1, 2015 - August 1, 2021
Marketing automation and demand generation activities, resulting in improved lead generation through funnel marketing. Led social media platforms and campaigns, achieving a significant increase in LinkedIn followers and enhanced brand engagement. Championed internal communications programs and cross-functional collaboration to align marketing with business goals.
Senior Marketing Executive at Ashwin Gidwani Productions
April 1, 2012 - February 1, 2014
Created content for social media (CGI, video, etc.), organized corporate events for high-net-worth clients as part of BTL activities, and contributed to media relations and marketing initiatives. Led end-to-end campaign concepts, including theatre promotion and event management, across India and abroad.

Education

MBA in Branding and Marketing at I.B.S., Mumbai
January 1, 2010 - January 1, 2012
Bachelor of Animation and Multimedia at Birla Institute of Technology and Sciences, Mesra
January 1, 2005 - January 1, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Retail