I am a graphic designer focused on strategic branding, visual direction, and creative product design. I blend handcrafted techniques with digital tools to craft authentic identities and cohesive visual systems, from brand creation to application in products, content, and e-commerce. As the founder of a design brand, I oversee the full creative process—concept, design, production, and communication—ensuring aesthetic coherence and meticulous attention to detail. I am creative, detail-oriented, and driven to build brands that feel alive and connect with people. I thrive in collaborative environments and enjoy translating business and marketing goals into strategic visual solutions. My approach combines craft and modern digital workflows to deliver flexible identities that work across digital and physical formats.…

Raffaella Paz

I am a graphic designer focused on strategic branding, visual direction, and creative product design. I blend handcrafted techniques with digital tools to craft authentic identities and cohesive visual systems, from brand creation to application in products, content, and e-commerce. As the founder of a design brand, I oversee the full creative process—concept, design, production, and communication—ensuring aesthetic coherence and meticulous attention to detail. I am creative, detail-oriented, and driven to build brands that feel alive and connect with people. I thrive in collaborative environments and enjoy translating business and marketing goals into strategic visual solutions. My approach combines craft and modern digital workflows to deliver flexible identities that work across digital and physical formats.…

Available to hire

I am a graphic designer focused on strategic branding, visual direction, and creative product design. I blend handcrafted techniques with digital tools to craft authentic identities and cohesive visual systems, from brand creation to application in products, content, and e-commerce. As the founder of a design brand, I oversee the full creative process—concept, design, production, and communication—ensuring aesthetic coherence and meticulous attention to detail. I am creative, detail-oriented, and driven to build brands that feel alive and connect with people.

I thrive in collaborative environments and enjoy translating business and marketing goals into strategic visual solutions. My approach combines craft and modern digital workflows to deliver flexible identities that work across digital and physical formats.

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Skills

Experience Level

Language

English
Advanced

Work Experience

Content Manager & Visual Designer at HACEDORAS
January 1, 2026 - Present
Developed and executed digital content aligned with the organization’s institutional identity across social media and newsletters. Designed and produced graphic and audiovisual assets adapted to various digital formats and platforms. Scheduled and published content following a monthly calendar to optimize reach and engagement. Managed community interactions, responded to comments, and encouraged participation. Collected testimonials and community-generated content to strengthen engagement. Tracked performance metrics to support reporting and insights.
Creative Lead – Visual Design & Branding at Quranteby
February 1, 2022 - January 1, 2026
Led the rebranding initiative, including logo design, visual system, color palette, typography, and brand guidelines for both digital and physical presence. Designed web and social assets (banners, layouts, graphics) and managed the Shopify e-commerce platform to optimize user experience and product presentation. Coordinated visual content production (product and lifestyle photography) and crafted content with clear aesthetic criteria to enhance cohesion and engagement. Proposed and executed creative marketing strategies; designed packaging and physical materials such as brochures, cards, hangtags, and banners.
Founder & Creative Director at Happy Makers
April 1, 2021 - May 1, 2025
Founded and directed a handmade stationery and custom design business, overseeing concept, design, production, and communications. Managed handcrafted production processes, packaging, and merchandising across e-commerce and in-person channels, ensuring high-quality, distinctive products that reflect the brand’s voice.
Warehouse, Logistics & Graphic Design Assistant at Vevoke
December 1, 2023 - November 1, 2024
Managed daily order preparation, packing, and dispatch with attention to on-time delivery. Conducted inventory control and stocktaking using RF scanners; supervised labeling and warehouse organization. Coordinated shipments with couriers and assisted with dispatch documentation and invoicing. Performed part-time graphic design work for product lines, including layout and final artwork review. Led a team of 3 during the 2023 holiday season, handling 100+ daily orders while optimizing turnaround and quality.
Freelance Graphic Designer | Consultant - Visual Identity, Social Media & Digital Design at Self-employed
November 1, 2024 - Present
Developed branding and visual identity projects for fashion and lifestyle brands from concept to visual system. Produced digital content and marketing materials for web, social media, and campaigns while ensuring visual consistency. Designed and customized Shopify stores, integrating branding into the user experience. Collaborated with clients to translate business and marketing goals into strategic visual solutions.
Content Manager & Visual Designer at HACEDORAS — NGO / Non-Profit Organization
January 1, 2026 - Present
Developed and executed digital content aligned with the organization’s identity; designed graphic and audiovisual assets; scheduled posts; managed community interactions; collected testimonials; tracked performance metrics for reporting.
Creative Lead – Visual Design & Branding at Quranteby – Fashion & Lifestyle Platform
February 1, 2022 - January 1, 2026
Led rebranding including logo, visual system, color palette, typography, and guidelines for digital and physical presence; designed digital assets and managed the Shopify storefront; organized photography production; developed marketing visuals and packaging materials.
Freelance Graphic Design Consultant - Visual Identity, Social Media & Digital Design at Self-employed
November 1, 2024 - Present
Developed branding and visual identity projects for fashion and lifestyle brands, from concept to complete visual systems. Designed digital content and marketing materials for web, social media, and campaigns, ensuring visual consistency. Designed and customized Shopify e-commerce stores, integrating branding into the user experience. Collaborated with clients to translate business and marketing goals into strategic visual solutions.

Education

Bachelor of Architecture at Universidad San Martín de Porres, Peru
January 11, 2030 - January 1, 2016
General English – B2 Level (Intermediate) at Albright Institute, Australia
January 1, 2022 - January 1, 2023
Diploma in Graphic Design at Australian Pacific College, Australia
January 1, 2024 - January 1, 2025
Packaging: Design & Technical Specifications at Netzun, Peru
January 1, 2025 - January 1, 2025
Creative AI with Firefly & Photoshop at Netzun, Peru
January 1, 2025 - January 1, 2025
Bachelor of Architecture at Universidad San Martín de Porres, Peru
January 11, 2030 - January 1, 2016
General English – B2 Level (Intermediate) at Albright Institute, Australia
January 1, 2022 - December 31, 2023
Diploma in Graphic Design at Australian Pacific College, Australia
January 1, 2024 - December 31, 2025
Packaging: Design & Technical Specifications at Netzun, Peru
January 1, 2025 - December 31, 2025
Creative AI with Firefly & Photoshop at Netzun, Peru
January 1, 2025 - December 31, 2025
Bachelor of Architecture at Universidad San Martín de Porres, Peru
January 11, 2030 - January 1, 2016
General English – B2 Level (Intermediate) at Albright Institute, Australia
January 1, 2022 - January 1, 2023
Diploma in Graphic Design at Australian Pacific College, Australia
January 1, 2024 - January 1, 2025
Packaging: Design & Technical Specifications at Netzun, Peru
January 1, 2025 - February 16, 2026
Creative AI with Firefly & Photoshop at Netzun, Peru
January 1, 2025 - February 16, 2026
Bachelor of Architecture at Universidad San Martín de Porres, Peru
January 11, 2030 - January 1, 2016
General English – B2 Level (Intermediate) at Albright Institute, Australia
January 1, 2022 - January 1, 2023
Diploma in Graphic Design at Australian Pacific College, Australia
January 1, 2024 - January 1, 2025
Packaging: Design & Technical Specifications at Netzun, Peru
January 1, 2025 - January 1, 2025
Creative AI with Firefly & Photoshop at Netzun, Peru
January 1, 2025 - January 1, 2025
Bachelor of Architecture at Universidad San Martín de Porres, Peru
January 11, 2030 - January 1, 2016
General English – B2 Level (Intermediate) at Albright Institute, Australia
January 1, 2022 - January 1, 2023
Diploma in Graphic Design at Australian Pacific College, Australia
January 1, 2024 - January 1, 2025
Packaging: Design & Technical Specifications at Netzun, Peru
January 1, 2025 - February 16, 2026
Creative AI with Firefly & Photoshop at Netzun, Peru
January 1, 2025 - February 16, 2026
Bachelor of Architecture at Universidad San Martín de Porres, Peru
January 11, 2030 - January 1, 2016
Diploma in Graphic Design at Australian Pacific College, Australia
January 1, 2024 - January 1, 2025
Packaging: Design & Technical Specifications at Netzun, Peru
January 1, 2025 - January 1, 2025
Creative AI with Firefly & Photoshop at Netzun, Peru
January 1, 2025 - January 1, 2025
General English – B2 Level (Intermediate) at Albright Institute, Australia
January 1, 2022 - January 1, 2023
Bachelor of Architecture at Universidad San Martín de Porres, Peru
January 11, 2030 - January 1, 2016
General English – B2 Level (Intermediate) at Albright Institute, Australia
January 1, 2022 - January 1, 2023
Diploma in Graphic Design at Australian Pacific College, Australia
January 1, 2024 - January 1, 2025
Packaging: Design & Technical Specifications at Netzun, Peru
January 1, 2025 - January 1, 2025
Creative AI with Firefly & Photoshop at Netzun, Peru
January 1, 2025 - January 1, 2025

Qualifications

General English – B2 Level (Intermediate)
January 1, 2022 - January 1, 2023
Creative AI with Firefly & Photoshop
January 1, 2025 - February 16, 2026
General English – B2 Level (Intermediate)
January 1, 2022 - January 1, 2023
Diploma in Graphic Design
January 1, 2024 - January 1, 2025
Packaging: Design & Technical Specifications
January 1, 2025 - January 1, 2025
Creative AI with Firefly & Photoshop
January 1, 2025 - January 1, 2025
English Proficiency – General English B2 (Intermediate)
January 1, 2022 - January 1, 2023
Diploma in Graphic Design
January 1, 2024 - January 1, 2025
Packaging: Design & Technical Specifications
January 1, 2025 - February 16, 2026
Creative AI with Firefly & Photoshop
January 1, 2025 - February 16, 2026
General English – B2 Level (Intermediate)
January 1, 2022 - January 1, 2023
Packaging: Design & Technical Specifications
January 1, 2025 - January 1, 2025
Creative AI with Firefly & Photoshop
January 1, 2025 - January 1, 2025

Industry Experience

Media & Entertainment, Retail, Professional Services, Non-Profit Organization, Software & Internet, Education

Skills

Experience Level