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I'm Mafalda Lopes, a product-focused UX/UI designer with a passion for shaping AI-powered, data-informed experiences across complex SaaS ecosystems. I thrive in cross-functional, multidisciplinary teams and enjoy turning user insights into practical, scalable design solutions that deliver real business value. My background in landscape architecture informs a systems-thinking approach to design, balancing environmental, social, and technical constraints while prioritising accessibility and inclusivity. I enjoy exploring how humans, technology, and data come together to create intuitive, reliable products that users love.…I'm Mafalda Lopes, a product-focused UX/UI designer with a passion for shaping AI-powered, data-informed experiences across complex SaaS ecosystems. I thrive in cross-functional, multidisciplinary teams and enjoy turning user insights into practical, scalable design solutions that deliver real business value. My background in landscape architecture informs a systems-thinking approach to design, balancing environmental, social, and technical constraints while prioritising accessibility and inclusivity. I enjoy exploring how humans, technology, and data come together to create intuitive, reliable products that users love.

Mafalda Lopes

UX Designer, Product Designer, UI Designer, +2

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I'm Mafalda Lopes, a product-focused UX/UI designer with a passion for shaping AI-powered, data-informed experiences across complex SaaS ecosystems. I thrive in cross-functional, multidisciplinary teams and enjoy turning user insights into practical, scalable design solutions that deliver real business value. My background in landscape architecture informs a systems-thinking approach to design, balancing environmental, social, and technical constraints while prioritising accessibility and inclusivity. I enjoy exploring how humans, technology, and data come together to create intuitive, reliable products that users love.…I'm Mafalda Lopes, a product-focused UX/UI designer with a passion for shaping AI-powered, data-informed experiences across complex SaaS ecosystems. I thrive in cross-functional, multidisciplinary teams and enjoy turning user insights into practical, scalable design solutions that deliver real business value. My background in landscape architecture informs a systems-thinking approach to design, balancing environmental, social, and technical constraints while prioritising accessibility and inclusivity. I enjoy exploring how humans, technology, and data come together to create intuitive, reliable products that users love.

Available to hire

I’m Mafalda Lopes, a product-focused UX/UI designer with a passion for shaping AI-powered, data-informed experiences across complex SaaS ecosystems. I thrive in cross-functional, multidisciplinary teams and enjoy turning user insights into practical, scalable design solutions that deliver real business value.

My background in landscape architecture informs a systems-thinking approach to design, balancing environmental, social, and technical constraints while prioritising accessibility and inclusivity. I enjoy exploring how humans, technology, and data come together to create intuitive, reliable products that users love.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Dutch

Beginner

Work Experience

Landscape Architect at Brabant Kempen & Groote Heide Regional Spatial Strategy (project)

September 1, 2019 - January 31, 2021

Contributed to a regional spatial strategy for Brabant Kempen and Groote Heide within a multidisciplinary team, focusing on long-term, sustainable design concepts. Integrated environmental, social, and future-oriented planning considerations into strategic design outcomes.

Urban Designer at Potmarge Park project, Leeuwarden

February 1, 2021 - September 30, 2021

Developed design concepts for urban and rural public spaces with a strong focus on user needs, feasibility, and sustainability. Conducted site analysis and balanced technical, environmental, and user constraints to deliver practical, user-centered design solutions.

Urban Designer at Geldorp – Age-inclusive residential community

October 1, 2021 - May 31, 2022

Designed concepts for an age-inclusive residential community, conducting cultural and historical research to inform functional and organizational design decisions. Translated research insights into clear design principles and guidelines.

Product & UX/UI Designer at team.blue group (incl. Kolsquare, DanDomain, SimplyMeet.me)

June 1, 2022 - Present

Took ownership of end-to-end customer journeys across international SaaS brands. Optimised large-scale shop, checkout, and sales flows by analysing system behaviour, user intent, and constraints; collaborated with developers and marketing to reduce friction and lower drop-off rates, with post-implementation validation. Led the design and implementation of an AI-powered domain discovery tool increasing conversion from 11% to 17–20%. Designed and supported a cross-brand customer control panel dashboard improving confidence, reporting clarity, and cross-/upsell performance (85% positive feedback). Ensured design tokens aligned with each brand’s visual system while maintaining consistency. Led a cross-functional discovery workshop for an AI-powered sales agent; translated user pain points and business logic into guided decision-making flows; progressed to A/B testing. Worked with Product Owners, IT, Marketing and Operations in Agile, multidisciplinary teams; contributed to launches suc