Hi, I’m Gabriela Barreira, a Google Ads and social media ads specialist with a track record of optimizing campaigns across Search, Display, Video, Discovery and Shopping to improve ROI. I’ve led creation and optimization of campaigns, documented best practices, and trained teams to scale digital marketing efforts. I’m passionate about building scalable processes, analyzing data, and collaborating with cross-functional teams to drive measurable results. I also founded a digital marketing advisory, helping clients grow through strategic, data-driven campaigns.

Gabriela Barreira

Hi, I’m Gabriela Barreira, a Google Ads and social media ads specialist with a track record of optimizing campaigns across Search, Display, Video, Discovery and Shopping to improve ROI. I’ve led creation and optimization of campaigns, documented best practices, and trained teams to scale digital marketing efforts. I’m passionate about building scalable processes, analyzing data, and collaborating with cross-functional teams to drive measurable results. I also founded a digital marketing advisory, helping clients grow through strategic, data-driven campaigns.

Available to hire

Hi, I’m Gabriela Barreira, a Google Ads and social media ads specialist with a track record of optimizing campaigns across Search, Display, Video, Discovery and Shopping to improve ROI. I’ve led creation and optimization of campaigns, documented best practices, and trained teams to scale digital marketing efforts.

I’m passionate about building scalable processes, analyzing data, and collaborating with cross-functional teams to drive measurable results. I also founded a digital marketing advisory, helping clients grow through strategic, data-driven campaigns.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Google Ads Optimization Analyst at Google
October 1, 2019 - November 30, 2021
Optimized Google Ads accounts through keyword scrubbing and expansions, ad creation, account audits, budget allocation and targeting optimization. Experience across Search, Display, Video, Discovery and Shopping. Created approach documents and trained the team to share knowledge.
PPC Manager at Osoigo
November 1, 2021 - Present
Creation and optimization of Google & Facebook/Instagram Ads campaigns. Measured and reported the performance of all digital marketing campaigns; evaluated ROI and KPIs. Identified trends and opportunities and implemented optimizations. Managed tools: Google Data Studio, Google Tag Manager, Google Analytics, Google Editor, Power BI, CRM, Trello, Slack and Hubspot.
Freelance Advisor at Aqnitio / Activ a Ideas Digital Marketing Agency
February 1, 2016 - December 31, 2018
Freelance advisor providing digital marketing strategies and campaign support for clients in Argentina.

Education

Degree in Business Administration at Buenos Aires University (UBA)
January 11, 2030 - January 1, 2009

Qualifications

Google Ads Certification
April 1, 2020 - October 31, 2020
Cognizant Top Performer
April 1, 2020 - October 31, 2020
Cognizant Most Collaborative
July 1, 2020 - July 31, 2020

Industry Experience

Media & Entertainment, Software & Internet, Professional Services