Gabriela Barreira
Hi, I’m Gabriela Barreira, a Google Ads and social media ads specialist with a track record of optimizing campaigns across Search, Display, Video, Discovery and Shopping to improve ROI.
About
Hi, I’m Gabriela Barreira, a Google Ads and social media ads specialist with a track record of optimizing campaigns across Search, Display, Video, Discovery and Shopping to improve ROI. I’ve led creation and optimization of campaigns, documented best practices, and trained teams to scale digital marketing efforts.
I’m passionate about building scalable processes, analyzing data, and collaborating with cross-functional teams to drive measurable results. I also founded a digital marketing advisory, helping clients grow through strategic, data-driven campaigns.
- 10 years' experience
- Joined January 2026
Skills· 3
Languages
- Spanish; CastilianFluent
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
More experts in Buenos Aires, Argentina
Work experience
Creation and optimization of Google & Facebook/Instagram Ads campaigns. Measured and reported the performance of all digital marketing campaigns; evaluated ROI and KPIs. Identified trends and opportunities and implemented optimizations. Managed tools: Google Data Studio, Google Tag Manager, Google Analytics, Google Editor, Power BI, CRM, Trello, Slack and Hubspot.
Optimized Google Ads accounts through keyword scrubbing and expansions, ad creation, account audits, budget allocation and targeting optimization. Experience across Search, Display, Video, Discovery and Shopping. Created approach documents and trained the team to share knowledge.
Freelance advisor providing digital marketing strategies and campaign support for clients in Argentina.
Education
Certifications and awards
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