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I'm a marketing leader who partners with growth-minded teams to accelerate business performance. I blend traditional marketing with digital and data-driven strategies to drive multi-channel growth in B2B, B2C, and B2B2C contexts. I build and mentor high-performing teams, design go-to-market and brand strategies, and translate data insights into scalable campaigns that boost lead generation, conversions, and revenue.…I'm a marketing leader who partners with growth-minded teams to accelerate business performance. I blend traditional marketing with digital and data-driven strategies to drive multi-channel growth in B2B, B2C, and B2B2C contexts. I build and mentor high-performing teams, design go-to-market and brand strategies, and translate data insights into scalable campaigns that boost lead generation, conversions, and revenue.

Rifat Cetin

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I'm a marketing leader who partners with growth-minded teams to accelerate business performance. I blend traditional marketing with digital and data-driven strategies to drive multi-channel growth in B2B, B2C, and B2B2C contexts. I build and mentor high-performing teams, design go-to-market and brand strategies, and translate data insights into scalable campaigns that boost lead generation, conversions, and revenue.…I'm a marketing leader who partners with growth-minded teams to accelerate business performance. I blend traditional marketing with digital and data-driven strategies to drive multi-channel growth in B2B, B2C, and B2B2C contexts. I build and mentor high-performing teams, design go-to-market and brand strategies, and translate data insights into scalable campaigns that boost lead generation, conversions, and revenue.

Available to hire

I’m a marketing leader who partners with growth-minded teams to accelerate business performance. I blend traditional marketing with digital and data-driven strategies to drive multi-channel growth in B2B, B2C, and B2B2C contexts.

I build and mentor high-performing teams, design go-to-market and brand strategies, and translate data insights into scalable campaigns that boost lead generation, conversions, and revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Marketing Director at Psmetrics

January 1, 2025 - Present

Led go-to-market strategy for Edtech products, built data-driven marketing funnels increasing qualified leads and conversions, and developed a partnership program driving revenue growth.

Digital Marketing Director at Uyumsoft Software Services

April 1, 2023 - December 1, 2024

Created and launched PPC campaigns to drive SaaS revenue; implemented SEO strategy to boost organic traffic and brand visibility; led content marketing initiatives and user engagement.

Marketing Director at Basefunder Fintech

May 1, 2022 - April 1, 2023

Developed and executed comprehensive Fintech digital marketing strategies to drive user acquisition; optimized multi-channel campaigns (SEO, SEM, email marketing, and social media) to increase conversion; directed the UX/UI design and end-to-end web platform.

Marketing Director at Technology Development Foundation

December 1, 2019 - May 1, 2022

Led cross-functional teams to launch digital services; launched targeted digital campaigns expanding the foundation’s visibility; designed and executed ABM programs.

Senior Marketing Manager at Turk Telekom Communication Services

August 1, 2015 - December 1, 2019

Managed a large-scale B2B P&L; implemented integrated B2B marketing campaigns spanning TV, radio, and digital channels; led cross-functional collaboration with product, sales, and IT teams.

Senior Marketing Manager at Avea Communication Services

April 1, 2010 - August 1, 2015

Managed a large-scale B2C P&L; implemented integrated B2C marketing campaigns spanning TV, radio, and digital channels; directed data-driven strategies to achieve significant revenue growth.

Senior Pricing Expert at Turkcell Communication Services

June 1, 2006 - April 1, 2010

Developed innovative B2C revenue models; designed and executed creative pricing initiatives.

Business Development Expert at SME Development Organization

January 1, 2003 - June 1, 2006

Developed and executed strategic marketing solutions that propelled SME growth.