Available to hire
I’m a UK-based MSc Digital Marketing graduate with hands-on experience across campaign management, content strategy, SEO, social media, and CRM/email marketing. I translate audience insights into measurable campaigns using data from Google Analytics, Google Ads, and platform reporting, and I’ve delivered 1M+ cumulative organic reach across 1,000+ short-form videos.
I’ve supported growth across D2C and non-profit contexts, collaborating with cross-functional teams and stakeholders to align digital activity with business goals. From leading marketing research initiatives and community-focused storytelling to managing content pipelines end-to-end, I enjoy turning analytics and creativity into content that drives reach, engagement, and lead generation.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
Work Experience
Content Creator (Self-employed)
December 1, 2025 - PresentProduced 1,000+ short-form videos across lifestyle, travel, cinema, and trend-based content using content strategy, storytelling, and platform analytics. Generated 1M+ cumulative organic reach through data-driven content creation and audience insight. Managed the end-to-end content pipeline including ideation, filming, editing, copywriting, and performance analysis.
Social Media Manager & Founding Member at NUIPA, Newcastle University
February 1, 2025 - December 1, 2025Co-founded and helped launch a student-led society representing Indian performing arts and culture. Grew the society’s Instagram following from launch to 10,000+ through consistent content and community engagement. Planned and supported hosting 4–5 cultural events across welcome weeks and term breaks to drive strong attendance for a new society.
Fundraising & Outreach Intern at Free Pads for India
February 1, 2023 - May 1, 2023Created standardised outreach templates and segmented contact lists by donor type, improving donor engagement and increasing outreach efficiency by 20%. Produced social media content and awareness initiatives to expand visibility among student and youth audiences. Coordinated with stakeholders and volunteers to execute campaigns promoting menstrual health education and community participation.
Catalog Consultant at Freakins
February 1, 2023 - May 1, 2024Optimised website product listings and digital content to improve discoverability and support campaign performance through SEO and data-driven analysis. Collaborated with cross-functional teams to align content strategy with brand messaging and customer preferences. Implemented a project risk-monitoring approach that reduced operational risks by 50% while improving campaign visibility using SEO and analytics tools.
Head of Marketing & Research (Volunteer) at The Zehak Project
January 1, 2023 - June 1, 2024Led multi-channel digital awareness campaigns, reaching 5,000+ users through targeted outreach and content initiatives. Produced audience engagement reports and strategic insights, tracking campaign performance via Meta Insights and structured reporting in Google Sheets to guide planning and optimisation. Coordinated volunteer marketing teams and storytelling campaigns to strengthen community engagement and brand awareness.
Business Development Intern at YHills
July 1, 2021 - August 1, 2021Supported business development activities including prospect research and outreach as part of a structured internship programme. Developed exposure to lead generation and client communication processes within a business development function. Built foundational skills in stakeholder outreach, professional communication, and CRM-adjacent tools.
Education
MSc Digital Marketing (Merit) at Newcastle University
September 1, 2024 - September 1, 2025BBA, Tourism and Travel Services Management (First Class Honours) at IITTM, Noida
July 1, 2019 - August 1, 2022Qualifications
Google Ads Search Certification – Skillshop
February 1, 2024 - September 25, 2026Google Analytics Certification – Skillshop
November 1, 2022 - September 25, 2026Digital Marketing Foundations – Xinquiry
March 1, 2024 - September 25, 2026Digital Marketing Creative Certification – Skillshop
February 1, 2023 - September 25, 2026Content Marketing – HubSpot Academy
October 1, 2023 - September 25, 2026UX Foundations: Content Strategy – Xinquiry
April 1, 2024 - September 25, 2026Growth Offline Sales Certification – Skillshop
February 1, 2024 - September 25, 2026Quantitative Marketing Research – IIM Bangalore
February 1, 2024 - September 25, 2026Introduction to Responsible AI – Google Cloud
July 1, 2026 - September 25, 2026Introduction to Large Language Models – Google Cloud
July 1, 2026 - September 25, 2026Introduction to Generative AI – Coursera
July 1, 2026 - September 25, 2026Introduction to Generative AI – Google Cloud Skills Boost
February 1, 2024 - September 25, 2026Young Industry Enthusiast – Retail – Infosys Springboard
February 1, 2024 - September 25, 2026Young Industry Enthusiast – Capital Markets – Infosys Springboard
February 1, 2024 - September 25, 2026MS Excel – National Skill Development Corporation
January 11, 2030 - September 25, 2026Manage Your Wellbeing – British Council
August 1, 2024 - September 25, 2026Travel for LiFE Pledge – MyGov India
February 1, 2023 - September 25, 2026UX Foundations: Content Strategy – Xinquiry
April 1, 2024 - September 25, 2026Industry Experience
Media & Entertainment, Non-Profit Organization, Education, Financial Services, Retail, Professional Services, Travel & Hospitality
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
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