Results-driven Social Media & Brand Communications Specialist with international experience across luxury markets (Middle East & US). Skilled in content strategy, audience growth, and KPI-driven optimization. Seeking fully remote Social Media or Brand Communications roles.…

Arancha Grisel Lujan Lopez

Results-driven Social Media & Brand Communications Specialist with international experience across luxury markets (Middle East & US). Skilled in content strategy, audience growth, and KPI-driven optimization. Seeking fully remote Social Media or Brand Communications roles.…

Available to hire

Results-driven Social Media & Brand Communications Specialist with international experience across
luxury markets (Middle East & US). Skilled in content strategy, audience growth, and KPI-driven optimization.
Seeking fully remote Social Media or Brand Communications roles.

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Skills

Experience Level

Language

English
Fluent
Spanish; Castilian
Fluent
French
Beginner

Work Experience

Marketing Manager at Lunasd Boda
January 1, 2018 - Present
Managed digital marketing strategies and brand identity development for luxury wedding planning; created engaging content and enhanced audience engagement.
Social Media Manager at Sans Pareil Cigars
July 1, 2024 - January 1, 2026
Managed social media strategy and content creation for a luxury cigar brand, strengthening presence across platforms and aligning with brand positioning.
Social Media Manager at Grupo Casa DR
August 1, 2023 - Present
Dynamic digital marketing strategies for luxury brands (fashion, jewelry, coffee) in the Middle East; created engaging content and optimized social media presence; developed brand identity and audience engagement.
Event Assistant at Parfois Company
November 1, 2019 - March 1, 2020
Assisted customers with fashion and jewelry selections.
Event Assistant at Luna de Boda
May 1, 2018 - May 31, 2018
Supported event organization for a wedding and special events company.
Content & Social Media Strategist at Grupo Casadr
August 1, 2023 - January 1, 2026
Led multi-brand social media strategy across three business units with distinct B2B and B2C audiences. Developed content strategy targeting Dominican entrepreneurs expanding into the Middle East. Increased engagement by 40% through product-focused storytelling. Managed B2B & B2C content strategies for imported coffee and cacao products; grew followers from 400 to 1,000 in one month; created monthly content calendars and KPI reports.
Content Strategist at Grupo Casa DR (Marketing Entry Agency)
August 1, 2023 - January 1, 2026
Developed content strategy targeting Dominican entrepreneurs expanding into the Middle East. Positioned brand as gateway between DR and Qatar markets. Managed @casadr.store (Retail & Pop-Ups), promoted client products and supported retail activations across Doha. Increased engagement by 40% through product-focused storytelling. Created and implemented content for @casadr.cafe (Coffee & Cocoa Import Brand) and managed B2B & B2C content strategy for imported coffee and cacao products; follower growth from 400 to 1,000 in one month. Created monthly content calendars and delivered KPI performance reports.

Education

Professional Degree in Image Consulting, Protocol & Event Organization at Francisco de Victoria University
January 11, 2030 - January 5, 2026
BSc in Corporate Communication, Protocol & Event Management at Nebrija University
January 11, 2030 - January 5, 2026
BSc in Corporate Communication, Protocol & Event Management at Francisco de Vitoria University
January 11, 2030 - January 26, 2026
BSc in Corporate Communication, Protocol & Event Management at Francisco de Vitoria University
January 1, 2020 - January 1, 2025
at Nebrija University
January 1, 2018 - January 1, 2020
Professional Degree in Image Consulting, Protocol, Marketing and Event Organization at Francisco de Victoria University
January 1, 2020 - January 1, 2025
BSc in Corporate Communication, Protocol & Event Management at Nebrija University
January 1, 2018 - January 1, 2020

Qualifications

Professional Degree in Image Consulting, Protocol & Event Organization
January 11, 2030 - January 5, 2026
Diploma in Corporate Communications, Protocol & Event Management
January 11, 2030 - January 5, 2026

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Professional Services, Travel & Hospitality, Software & Internet, Other

Skills

Experience Level