Led UI/UX design and built a design system that reduced 70% of design and 30% of development effort; initiated bilingual UI guidelines across channels; crafted wireframes, user flows, and journeys, and created interactive prototypes for stakeholders; designed landing pages and entity websites; established guidelines; conducted workshops with design and marketing teams; managed end-to-end design from concept to hand-off; governance of the design system and post-launch iterations; defined metrics and KPIs to measure success.

Sr. UX/UI Designer at Smart People Africa

February 1, 2017 - December 31, 2017

Guided UI/UX for Nyandarua County mobile app; decreased in-site information inquiries by 25%; boosted user satisfaction by 20%; designed intuitive navigation and collaborated with developers; presented findings to stakeholders.

Sr. UX/UI Designer at Buildbrand

December 1, 2016 - November 30, 2018

Led research and design on web and mobile applications; implemented a design-to-code design system; contributed to winning customers and meeting tight timelines; designed a modern SaaS UI increasing user engagement; conducted interviews and usability tests; collaborated with developers to translate concepts into interactions; implemented a data visualization system to improve insights.

Freelance Programmer at Freelance Consultant

January 1, 2015 - December 31, 2016

Freelanced as a web designer and developer to create a business entity and subcontract with other freelancers; worked on React & Node applications, UX research, wireframing, and prototyping.

Co-Founder & CEO at Samawati Games

January 1, 2013 - Present

Developed and launched the mobile game 'Nairobi Drifter' using the Havok Game Engine, resulting in a 25% increase in user downloads and a 40% boost in player engagement within the first month.