Helped wellness and CPG brands launch and scale DTC acquisition channels through paid social-adjacent strategies, creator-led performance marketing, and funnel optimization. Scaled BeMe Wellness’ affiliate acquisition channel from 0 to 250 creators in 4 months, contributing to a 250% increase in TikTok Shop revenue through rapid creative testing and optimization. Grew Kreyol Essence’s TikTok Shop revenue by 150% in 2 months by optimizing content formats and conversion-focused storytelling. Developed influencer strategies for 5 CPG brands, driving growth through creator partnerships. Supervised 2 direct reports and led key marketing initiatives.

Social Media Coordinator at KREYÒL ESSENCE

September 1, 2023 - October 1, 2024

Launched and managed the brand’s TikTok Shop, leveraging the affiliate program and live selling to drive sales and brand awareness. Led influencer campaigns, increasing Earned Media Value (EMV) by 200% on TikTok and Instagram. Scaled the affiliate program by 150%, directly boosting revenue and visibility. Built standard operating procedures (SOPs) for the first in-house social media role at the company. Provided monthly KPI reports with insights that influenced two product development concepts.

Process Engineer at CORDIS CORP

June 1, 2022 - December 1, 2022

Supported initiatives that improved supply chain efficiency by 30%, balancing cost, quality, and regulatory constraints. Partnered with product development and operations teams in a regulated environment, ensuring compliance while optimizing systems and workflows. Conducted market and competitive analysis to identify trends, risks, and opportunities—skills directly transferable to growth forecasting and channel evaluation.