Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Senior Marketing Automation & CRM Consultant with 5 years designing and delivering lifecycle-based, data-driven automation solutions for enterprise environments. Strong experience across segmentation, journey orchestration, CRM-aligned activation, and API-driven integrations. I bridge marketing, data, and engineering teams from discovery through production delivery. I design and implement automation strategies, lead cross-functional workshops, support pre-sales, and mentor junior consultants while contributing to reusable frameworks for segmentation, lifecycle design, and data activation.…Senior Marketing Automation & CRM Consultant with 5 years designing and delivering lifecycle-based, data-driven automation solutions for enterprise environments. Strong experience across segmentation, journey orchestration, CRM-aligned activation, and API-driven integrations. I bridge marketing, data, and engineering teams from discovery through production delivery. I design and implement automation strategies, lead cross-functional workshops, support pre-sales, and mentor junior consultants while contributing to reusable frameworks for segmentation, lifecycle design, and data activation.

Hamza Bichara

Marketing Automation Specialist, Marketing Consultant, Growth Marketer, +2





Senior Marketing Automation & CRM Consultant with 5 years designing and delivering lifecycle-based, data-driven automation solutions for enterprise environments. Strong experience across segmentation, journey orchestration, CRM-aligned activation, and API-driven integrations. I bridge marketing, data, and engineering teams from discovery through production delivery. I design and implement automation strategies, lead cross-functional workshops, support pre-sales, and mentor junior consultants while contributing to reusable frameworks for segmentation, lifecycle design, and data activation.…Senior Marketing Automation & CRM Consultant with 5 years designing and delivering lifecycle-based, data-driven automation solutions for enterprise environments. Strong experience across segmentation, journey orchestration, CRM-aligned activation, and API-driven integrations. I bridge marketing, data, and engineering teams from discovery through production delivery. I design and implement automation strategies, lead cross-functional workshops, support pre-sales, and mentor junior consultants while contributing to reusable frameworks for segmentation, lifecycle design, and data activation.

Available to hire

Senior Marketing Automation & CRM Consultant with 5 years designing and delivering lifecycle-based, data-driven automation solutions for enterprise environments. Strong experience across segmentation, journey orchestration, CRM-aligned activation, and API-driven integrations.

I bridge marketing, data, and engineering teams from discovery through production delivery. I design and implement automation strategies, lead cross-functional workshops, support pre-sales, and mentor junior consultants while contributing to reusable frameworks for segmentation, lifecycle design, and data activation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

French

Advanced

Arabic

Fluent

Work Experience

Senior Marketing Automation & CRM Consultant at Salesforce, Morocco

December 1, 2020 - Present

Designed and delivered 20 enterprise lifecycle automation programs across B2B, retail, telecom, and financial services; built cross-channel journeys connecting CRM data, behavioral events, and multi-channel messaging; architected segmentation frameworks combining profile, behavioral, and event data to support acquisition, onboarding, retention, and reactivation workflows; implemented real-time activation patterns using event triggers, API-driven calls, and dynamic customer attributes to power personalization; designed CRM to Marketing data pipelines and lifecycle logic; led technical discovery, solution design, and QA for complex automation programs; supported pre-sales with automation strategy decks, RFP responses, demo workflows, and solution validation; mentored junior consultants and contributed to reusable frameworks for segmentation, lifecycle design, and data activation.

CRM Software Engineer at Foundever, Morocco

February 1, 2020 - November 30, 2020

Built automation components and backend workflow logic supporting enterprise CRM systems; developed REST API integrations and SQL-based reporting layers to improve operational efficiency; automated internal processes using scripts that reduced manual workload and improved reliability.

Frontend Engineer Trainee at IBM, Morocco

March 1, 2019 - September 30, 2019

Developed UI components integrating REST APIs for internal enterprise applications; supported agile development cycles through testing, debugging, and release readiness.