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I build strategies for growth – augmenting robust marketing skills with consumer psychology, digital transformation and data proficiency. Having worked with clients and partners across industries, geographies and different cultures, I am comfortable in high-level management positions and multinational environments. I am passionate about building teams, leading them to professional excellence and transferring knowledge.…I build strategies for growth – augmenting robust marketing skills with consumer psychology, digital transformation and data proficiency. Having worked with clients and partners across industries, geographies and different cultures, I am comfortable in high-level management positions and multinational environments. I am passionate about building teams, leading them to professional excellence and transferring knowledge.

Robert Daniel

Marketing Strategist, Brand Strategist, UX Designer, +7

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I build strategies for growth – augmenting robust marketing skills with consumer psychology, digital transformation and data proficiency. Having worked with clients and partners across industries, geographies and different cultures, I am comfortable in high-level management positions and multinational environments. I am passionate about building teams, leading them to professional excellence and transferring knowledge.…I build strategies for growth – augmenting robust marketing skills with consumer psychology, digital transformation and data proficiency. Having worked with clients and partners across industries, geographies and different cultures, I am comfortable in high-level management positions and multinational environments. I am passionate about building teams, leading them to professional excellence and transferring knowledge.

Available to hire

I build strategies for growth – augmenting robust marketing skills with consumer psychology, digital transformation and data proficiency. Having worked with clients and partners across industries, geographies and different cultures, I am comfortable in high-level management positions and multinational environments. I am passionate about building teams, leading them to professional excellence and transferring knowledge.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

German

Fluent

English

Fluent

Spanish; Castilian

Advanced

Japanese

Intermediate

Work Experience

Marketing & Strategy Advisor at Independent consultant

July 1, 2022 - Present

Independent consultant specializing in pharma, telecom, and energy. Expertise in digital transformation, experience design, customer journey optimization and performance marketing. Collaborating with leading consultancies and agencies (WPP, Omnicom, Publicis).

Managing Director at Donkey Communication

June 1, 2019 - June 1, 2022

Led a boutique design agency for premium beauty and fashion brands. Designed digital experiences, integrated omnichannel commerce and transformed business models for German Mittelstand clients to unlock growth opportunities and ESG potential.

Head of Planning at Geometry Group Germany (S&F COMMERCE)

June 1, 2012 - May 1, 2019

Tripled the strategic planning team and business over seven years. Led Customer Experience, Retail, and Shopper practices. Structured strategic services for multinational accounts. Designed go-to-market strategies and consulted e-commerce platforms.

Director Strategy at deepblue networks (Scholz & Friends)

May 1, 2008 - May 1, 2012

Built the in-house strategy department and integrated classic advertising and digital units. Created portfolio and brand strategies, co-developed the Neuroversum framework.

Founder & Managing Director at D2. Strategic Communication

January 1, 1996 - November 1, 2007

Evolved from business consulting to digital strategy and performance-based communication services. Developed digital transformation solutions for IBM, Philips, and Austrian Telekom.

Consultant & Trainer at Unisys

July 1, 1992 - December 1, 1995

Advised businesses on operational processes, specializing in IT-driven efficiency optimization. Conducted Microsoft and project management trainings for corporate clients. Facilitated education track development, crafting tailored training concepts for institutional clients.