Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Gregory Warren, a global marketing and brand executive with a strong track record of building brand equity, driving growth, and delivering measurable business outcomes. I lead integrated marketing programs, manage global teams across complex markets, and align messaging and go-to-market strategies with business objectives. I leverage data, analytics, and AI to optimize performance and inform timely decisions, while championing clarity, creativity, and growth through insight-led marketing. Across industries, I've steered rebrands, digital transformations, ABM programs, and performance marketing initiatives that expand share of wallet and accelerate revenue. Most recently at TDS Health, I helped drive revenue, shorten sales cycles, and boost pipeline, while guiding a company through a strategic acquisition. I’m energized by cross-functional collaboration and turning data into action.…I'm Gregory Warren, a global marketing and brand executive with a strong track record of building brand equity, driving growth, and delivering measurable business outcomes. I lead integrated marketing programs, manage global teams across complex markets, and align messaging and go-to-market strategies with business objectives. I leverage data, analytics, and AI to optimize performance and inform timely decisions, while championing clarity, creativity, and growth through insight-led marketing. Across industries, I've steered rebrands, digital transformations, ABM programs, and performance marketing initiatives that expand share of wallet and accelerate revenue. Most recently at TDS Health, I helped drive revenue, shorten sales cycles, and boost pipeline, while guiding a company through a strategic acquisition. I’m energized by cross-functional collaboration and turning data into action.

Gregory Warren

Creative Director, Brand Designer, Copywriter, +7





I'm Gregory Warren, a global marketing and brand executive with a strong track record of building brand equity, driving growth, and delivering measurable business outcomes. I lead integrated marketing programs, manage global teams across complex markets, and align messaging and go-to-market strategies with business objectives. I leverage data, analytics, and AI to optimize performance and inform timely decisions, while championing clarity, creativity, and growth through insight-led marketing. Across industries, I've steered rebrands, digital transformations, ABM programs, and performance marketing initiatives that expand share of wallet and accelerate revenue. Most recently at TDS Health, I helped drive revenue, shorten sales cycles, and boost pipeline, while guiding a company through a strategic acquisition. I’m energized by cross-functional collaboration and turning data into action.…I'm Gregory Warren, a global marketing and brand executive with a strong track record of building brand equity, driving growth, and delivering measurable business outcomes. I lead integrated marketing programs, manage global teams across complex markets, and align messaging and go-to-market strategies with business objectives. I leverage data, analytics, and AI to optimize performance and inform timely decisions, while championing clarity, creativity, and growth through insight-led marketing. Across industries, I've steered rebrands, digital transformations, ABM programs, and performance marketing initiatives that expand share of wallet and accelerate revenue. Most recently at TDS Health, I helped drive revenue, shorten sales cycles, and boost pipeline, while guiding a company through a strategic acquisition. I’m energized by cross-functional collaboration and turning data into action.

Available to hire

I’m Gregory Warren, a global marketing and brand executive with a strong track record of building brand equity, driving growth, and delivering measurable business outcomes. I lead integrated marketing programs, manage global teams across complex markets, and align messaging and go-to-market strategies with business objectives. I leverage data, analytics, and AI to optimize performance and inform timely decisions, while championing clarity, creativity, and growth through insight-led marketing.

Across industries, I’ve steered rebrands, digital transformations, ABM programs, and performance marketing initiatives that expand share of wallet and accelerate revenue. Most recently at TDS Health, I helped drive revenue, shorten sales cycles, and boost pipeline, while guiding a company through a strategic acquisition. I’m energized by cross-functional collaboration and turning data into action.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

VP, Head of Marketing at TDS Health

March 1, 2023 - August 31, 2025

Led objectives and marketing plans contributing to $17M in annual revenue; oversaw corporate rebranding and website relaunch; defined mission/vision alignment; drove SEO/SEM programs increasing traffic by 25%; managed the BDR team to improve MQL-to-SQL conversions; led RFP and onboarding of HubSpot CRM; deployed AI-enabled content creation and campaign targeting that raised team output by 25% without headcount growth; implemented persona-based marketing for strategic accounts; contributed to TDS Health acquisition by Hudson Bend Ventures in May 2025; produced $4M in marketing-sourced revenue and shortened sales cycle by 15%; grew 2024 pipeline by 25%.

Sr. Director of Marketing at ALEGION

January 1, 2020 - January 1, 2023

Managed a $2.75M marketing P&L; led a $1M corporate visual rebranding; redesigned www.alegion.com and brand guidelines; strengthened pipeline with integrated programs; reported KPIs to investor Board; achieved 300% target account acquisitions via land-and-expand ABM; onboarded 6sense ABM; contributed to $22M in net new bookings in 2022, underpinning Series B funding.

Fractional CMO at Enverus

January 1, 2020 - Present

Led integrated product launch efforts for Minerals & Title and related assets; managed $1M marketing budget; conducted in-depth market research to optimize program effectiveness; served as transition CMO to align brand across Enverus corporate entities; created integrated content and messaging strategies to reinforce brand differentiation.

Director, Campaign & Content Strategy / Program Director, North America Systems Performance Marketing at IBM

January 1, 2017 - January 1, 2020

Directed strategy and vision for content and campaigns; managed partner ecosystems’ budgets; reported marketing ROI and KPI metrics; used research and data to optimize performance via audience segmentation and content strategies; achieved the highest customer engagement score at IBM PartnerWorld Think and a 28% increase in partner social engagement; led a 25-person team across initiatives and programs; administered a $10.5M marketing budget; generated substantial pipeline and revenue across IBM Systems lines.

Program Director, North America Systems Performance Marketing at IBM

January 1, 2017 - January 1, 2020

Led a team of performance marketers; managed a $10.5M budget; delivered significant pipeline and revenue from performance programs across North America Systems; earned recognition with CMO-level awards and demonstrated growth through measurable campaigns.

Sr. Global Campaign Manager at Dell Technologies

January 1, 2009 - January 1, 2013

Directed global 360 marcom campaigns for Dell SMB Enterprise Solutions; led a core global team in developing strategic, integrated campaigns and assets (digital, social, PR, sales enablement); cross-functional collaboration with in-market execution teams to impact customer experience and brand engagements; generated 15K+ new contacts; launched 'First Server' interactive campaign; built Storage creative marketing platform ensuring ongoing brand alignment.

Sr. Manager, Campaigns & Programs at ForcePoint Cybersecurity

January 1, 2013 - January 1, 2016

Led global campaigns; developed data-driven segmentation and lifecycle marketing; reported on campaign performance and ROI; managed a $1M budget; improved marketing efficiency by 20% through lead flow and budget alignment; steered three major projects during the 2015 Websense to Forcepoint rebranding and lowered cost per conversion to under $100.

Director, Campaign & Content Strategy at IBM

January 1, 2017 - January 1, 2020

Directed strategy and vision for content and campaigns to engage customers and increase business success. Supervised partner ecosystems’ budget allocation and produced executive reporting to assess marketing ROI. Used research and data to enhance campaign performance with audience segmentation and content strategies, aiming to improve KPIs such as CTR, conversion rate, and NPS. Led a team of over 25 marketing professionals in IBM PartnerWorld initiatives and programs, delivering high engagement at events and across social channels.

Program Director, North America Systems Performance Marketing at IBM

January 1, 2018 - January 1, 2020

Led a team of performance marketers to plan growth campaigns across the customer journey. Administered a $10.5M marketing budget and reported on marketing ROI. Monitored key metrics and contributed to quarterly growth initiatives, generating substantial pipeline leads and revenue through integrated performance marketing for IBM North America Power Systems.