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I am a visual communicator with a strong track record of creating impactful, trend-aware designs across digital, print, and branding platforms. I balance creativity with strategy to deliver work that is both visually striking and business-focused. I lead teams, develop concepts, direct design, and collaborate with clients, vendors, and cross-functional teams to ensure seamless project execution. I am detail-oriented, efficient, and skilled in design tools and processes, with a passion for elevating visual storytelling and crafting on-brand experiences.…I am a visual communicator with a strong track record of creating impactful, trend-aware designs across digital, print, and branding platforms. I balance creativity with strategy to deliver work that is both visually striking and business-focused. I lead teams, develop concepts, direct design, and collaborate with clients, vendors, and cross-functional teams to ensure seamless project execution. I am detail-oriented, efficient, and skilled in design tools and processes, with a passion for elevating visual storytelling and crafting on-brand experiences.

Paul Gerwen

Creative Director, Graphic Designer, Photographer, +2

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I am a visual communicator with a strong track record of creating impactful, trend-aware designs across digital, print, and branding platforms. I balance creativity with strategy to deliver work that is both visually striking and business-focused. I lead teams, develop concepts, direct design, and collaborate with clients, vendors, and cross-functional teams to ensure seamless project execution. I am detail-oriented, efficient, and skilled in design tools and processes, with a passion for elevating visual storytelling and crafting on-brand experiences.…I am a visual communicator with a strong track record of creating impactful, trend-aware designs across digital, print, and branding platforms. I balance creativity with strategy to deliver work that is both visually striking and business-focused. I lead teams, develop concepts, direct design, and collaborate with clients, vendors, and cross-functional teams to ensure seamless project execution. I am detail-oriented, efficient, and skilled in design tools and processes, with a passion for elevating visual storytelling and crafting on-brand experiences.

Available to hire

I am a visual communicator with a strong track record of creating impactful, trend-aware designs across digital, print, and branding platforms. I balance creativity with strategy to deliver work that is both visually striking and business-focused.

I lead teams, develop concepts, direct design, and collaborate with clients, vendors, and cross-functional teams to ensure seamless project execution. I am detail-oriented, efficient, and skilled in design tools and processes, with a passion for elevating visual storytelling and crafting on-brand experiences.

Skills

Logo

Branding

Brand Identity

Editorial Illustration

Experience Level

Logo

Expert

Branding

Expert

Brand Identity

Expert

Editorial Illustration

Expert

Language

English

Fluent

Work Experience

Creative Director at National Roofing Contractors Association (NRCA)

January 1, 2001 - January 1, 2025

Led the in-house creative team for the oldest trade association in the country, developing a dynamic brand experience and coordinating with internal teams and the Board of Directors. Directed design and production for Professional Roofing magazine (circulation ~16,000), leading redesigns with the Creative, Editorial and Sales teams, and integrating marketing campaigns, live stage events, video productions, social media and podcast content, website design and user experiences, mobile app development and implementation. Served as staff videographer and photographer, generating campaigns such as NRCA PROCertification, We are the Industry, Everyone Needs a Roof, I’m In!, You Belong Here, and the association’s tenets: Information | Education | Technology | Advocacy.

Art Director at August Associates

January 1, 2000 - January 1, 2001

Recruited to drive and strengthen this integrated B2B agency’s web design/UI and UX efforts; developed and presented creative for clients such as Tellabs and Robertshaw; teamed with the Creative Director and Project Managers to produce advertising materials across print, digital and video formats; directed on-location photo shoots.

Graphic Designer at National Roofing Contractors Association (NRCA)

January 1, 1997 - January 1, 2000

Assigned projects by the Director of Marketing such as press kits and media kits, direct mail advertising, promotional materials; safety and technical manual typography and cover designs; web site interface designs; designed, produced and maintained multiple affiliate association’s corporate identities, newsletters and websites; provided Professional Roofing magazine feature layouts and cover designs; assisted in managing out-of-state web press print vendors.

Graphic Designer/Desktop Publisher at ASA Incorporated

January 1, 1994 - January 1, 1997

Coordinated all desktop publishing and pre-press operations for the point-of-purchase display firm; worked with production managers and account representatives; ideated and produced graphics and display structures for Taco Bell, Firestone, KitchenAid, Bosch and M&M/Mars; part of a team that won multiple POPAI awards, including Display of the Year.