Hi, I’m Viviana Andrade, a content specialist and technical writer focused on digital marketing, copywriting, and clear, engaging communication. I’ve built a career creating content for blogs, websites, and social channels, helping brands connect with audiences and drive results. I hold a Master’s in Environmental Economics and Management from the University of Porto and a Bachelor’s in Social Communication with specializations in Journalism and Advertising from UFMG. Based in Belo Horizonte, I collaborate across teams to craft concise messages and compelling stories that blend data, strategy, and creativity.

Viviana Andrade

Hi, I’m Viviana Andrade, a content specialist and technical writer focused on digital marketing, copywriting, and clear, engaging communication. I’ve built a career creating content for blogs, websites, and social channels, helping brands connect with audiences and drive results. I hold a Master’s in Environmental Economics and Management from the University of Porto and a Bachelor’s in Social Communication with specializations in Journalism and Advertising from UFMG. Based in Belo Horizonte, I collaborate across teams to craft concise messages and compelling stories that blend data, strategy, and creativity.

Available to hire

Hi, I’m Viviana Andrade, a content specialist and technical writer focused on digital marketing, copywriting, and clear, engaging communication. I’ve built a career creating content for blogs, websites, and social channels, helping brands connect with audiences and drive results.

I hold a Master’s in Environmental Economics and Management from the University of Porto and a Bachelor’s in Social Communication with specializations in Journalism and Advertising from UFMG. Based in Belo Horizonte, I collaborate across teams to craft concise messages and compelling stories that blend data, strategy, and creativity.

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Language

Portuguese
Fluent
English
Advanced
Italian
Beginner

Work Experience

Finance and Economics Writer at Wise & Exiap blogs (Freelance)
January 1, 2022 - December 31, 2024
Produced optimized articles about international money transfers for the blogs of Wise and Exiap.
Multimedia Producer at Freelance / Various
January 1, 2021 - December 31, 2023
Produced multimedia content; camera assistant during coverage projects, including Rio 2016 Olympic coverage.
Marketing Assistant at ATIR 3 – Comunidades Atingidas por Brumadinho
January 1, 2020 - December 31, 2020
Produced internal/external communication materials and supported campaigns for the affected communities.
Copywriter at Inbound Marketing (Freelance) / HubSpot Academy
January 1, 2020 - December 31, 2021
Produced textual content for inbound marketing, social media, digital media, online platforms, and websites. Clients included Votorantim Cimentos, Ciser, and Embraco.

Education

Master's degree in Environmental Economics and Management at Universidade do Porto (University of Porto)
January 1, 2021 - December 31, 2023
Bachelor's degree in Social Communication - Journalism specialization at Universidade Federal de Minas Gerais (UFMG)
February 1, 2016 - January 6, 2026
Bachelor's degree in Social Communication - Advertising specialization at Universidade Federal de Minas Gerais (UFMG)
February 1, 2018 - January 6, 2026

Qualifications

HubSpot Academy: Inbound Marketing Certification
January 1, 2020 - January 6, 2026
Adobe Creative Suite Certification (Photoshop/Illustrator)
January 1, 2019 - January 6, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Other