Lerida G Hernandez

Creative Director / Team Lead at The Brand Recipe

Lead the creative team to develop graphic content for company and client event materials. Collaborate with clients to craft aesthetics and brand aligned with marketing campaigns. Delegate projects to graphic designers and review materials to ensure brand consistency and relevance. Develop artistic concepts with the creative team, participate in client briefings, and present ideas. Liaise with suppliers on production and material specifications to ensure quality deliverables.

Senior Graphic Designer (Manager) at KCPI (KPMG Consulting Philippines Inc.)

Responsible for the overall design of collaterals and required materials; scoped design effort, engaged with functional teams, built understanding of KPMG business to contextualize design. Managed day-to-day deliverables and workflow, quality, and timely delivery; supervised junior designers; ensured branding standards; collaborated with writers to maintain coherent storytelling; assisted in template design; provided branding guidance; proofread documents; helped improve internal processes.

Visual Merchandising Manager at The Body Shop International (JVS Worldwide)

Guided creation and production of artwork, visuals, and in-store core signage, ensuring compliance with set standards and deadlines. Planned systems to improve department efficiency and authored a store visual merchandising manual. Collaborated with Product, Marketing, Operations and CRM on launches, mall events, promotions; visited stores to ensure visual direction compliance; reported status and recommendations to Head of Retail.

Creative Head at Demo Power Philippines

Led the creative team to produce graphic content for company/client event materials. Communicated with senior management/clients to create aesthetic and brand that reflected marketing campaigns. Delegated projects to in-house graphic designers; reviewed brand/event materials for validity; developed artistic concepts; attended client briefings and presented ideas; coordinated production specifications with suppliers.

Graphic Designer at The Cosmetic Clinic (Auckland New Zealand)

Graphic Designer responsible for creating graphic ads for Meta and Instagram, as well as EDM campaigns; develops new design collaterals for campaigns; prepares all assets needed across campaigns for prints and digitals.