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I'm Yonela Fakashe, a strategic and adaptable Social Media Marketing Specialist with diverse experience across politics, non-profits, tech, and digital marketing. I excel at content creation, community engagement, and telling brand stories with a practical, execution-focused mindset. I thrive on turning ideas into measurable outcomes, collaborating with creative teams, and driving audience growth, engagement, and campaigns from concept to completion.…I'm Yonela Fakashe, a strategic and adaptable Social Media Marketing Specialist with diverse experience across politics, non-profits, tech, and digital marketing. I excel at content creation, community engagement, and telling brand stories with a practical, execution-focused mindset. I thrive on turning ideas into measurable outcomes, collaborating with creative teams, and driving audience growth, engagement, and campaigns from concept to completion.

Yonela Fakashe

Social Media Manager, Content Creator, Copywriter, +2

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I'm Yonela Fakashe, a strategic and adaptable Social Media Marketing Specialist with diverse experience across politics, non-profits, tech, and digital marketing. I excel at content creation, community engagement, and telling brand stories with a practical, execution-focused mindset. I thrive on turning ideas into measurable outcomes, collaborating with creative teams, and driving audience growth, engagement, and campaigns from concept to completion.…I'm Yonela Fakashe, a strategic and adaptable Social Media Marketing Specialist with diverse experience across politics, non-profits, tech, and digital marketing. I excel at content creation, community engagement, and telling brand stories with a practical, execution-focused mindset. I thrive on turning ideas into measurable outcomes, collaborating with creative teams, and driving audience growth, engagement, and campaigns from concept to completion.

Available to hire

I’m Yonela Fakashe, a strategic and adaptable Social Media Marketing Specialist with diverse experience across politics, non-profits, tech, and digital marketing. I excel at content creation, community engagement, and telling brand stories with a practical, execution-focused mindset.

I thrive on turning ideas into measurable outcomes, collaborating with creative teams, and driving audience growth, engagement, and campaigns from concept to completion.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager at Baxter Hall (resident theatre production)

March 1, 2018 - December 31, 2018

Developed and executed social media strategies to promote a stage production, drove audience engagement and ticket sales. Created content (visuals and copy) for announcements across platforms. Managed community engagement, assisted in campaign planning, paid advertising, and performance tracking. Collaborated with creative teams to align social media messaging with the theatre’s artistic vision, ensuring cohesive branding and storytelling.

Social Media Manager and Project Manager at Being Bakwe

March 1, 2019 - June 1, 2019

Developed and executed social media strategies to grow brand awareness and engagement across platforms (TikTok, Twitter, Facebook, Instagram, Google Ads). Curated and managed high-quality content, optimised posts for reach and audience interaction. Led community management, oversaw comment approvals and fostered discussions. Strategised and managed paid ad campaigns using analytics and performance metrics.

Content Specialist/Editor at Way with Words

June 1, 2019 - January 31, 2020

Transcribed, proofread, and edited documents for diverse clients. Crafted and refined written content, including papers and reports, tailored to client requests and objectives. Ensured accuracy, clarity, and high-quality standards. Managed multiple projects simultaneously to meet tight deadlines.

Social Media Manager at Muddied Feet Film

February 1, 2020 - November 30, 2020

Social media director of an award-nominated short film. Created and managed Instagram, Twitter, and Facebook accounts. Worked on strategies to boost follower engagement and optimise page reach. Regularly posted content and interacted with followers.

Social Media Manager at PVT Content

November 1, 2020 - November 1, 2021

Led digital marketing to find sales opportunities during pandemic restrictions. Created, edited, and uploaded video content; produced requested content meeting client expectations within deadlines. Communicated with clients and ran social promotions across platforms such as Twitter and Reddit. Achieved monthly targets.

Youth Policy Committee Member at South African Institute of International Affairs

January 1, 2020 - December 31, 2022

Drove discussions in Policy Development and International Relations group. Served as Focal Point for a Health Group, drafted policy, held presentations, facilitated meetings, and delegated responsibilities among team members. Headed the Model United Nations Team in 2021, leading online meetings, conducting research, and drafting documents that prepared the team for debate.

Head of Model United Nations Team at South African Institute of International Affairs

January 1, 2021 - December 31, 2021

Led online meetings, conducted research, and drafted documents that prepared the team for debate.

Advanced AI Data Trainer at Invisible Technologies

December 1, 2023 - December 31, 2024

Trained AI models by creating and answering questions related to my field. Evaluated and ranked responses generated by AI. Leveraged domain expertise to assess the factuality and relevance of text produced by AI models.

Marketing Automation Specialist at Epitome Collective (Singapore)

February 1, 2025 - Present

Set up social media management automation. Designed and refined Click-Up workflows, dashboards, and task structures to support day-to-day social media operations. Migrated entire company from Asana. Navigated a fully remote work environment with independence and consistency.