Erick García de Anda

Developed augmented-reality proposals for the local government of Guadalajara, including interactive murals, metro-line visualizations, and spatial mobility tools such as 3D route-scanning for transport cards. Built AR experiences and immersive mini-games for brands such as La Bonanza Avocados, activating audiences at international expos through touch-free interaction and dynamic product storytelling. Directed and produced CGI + AI-powered campaigns for brands including Ginebra Jewelry, AMIE, and JOM ATELIER, creating 3D product visuals, launch materials, and branded video assets across social + experiential channels.

Developed a predictive model to improve product demand forecasting, leading to a 15% decrease in supply discrepancies. Led a strategic project to centralize data and interconnect previously siloed platforms like SAP and Salesforce, creating new workflows that improved data accessibility and streamlined company-wide processes. Collaborated on migrating data infrastructure to BigQuery, contributing to architecture revisions, dataset creation, and leveraging BigQuery ML and Vertex AI to enhance analysis and processing.

Collaborated with production line supervisors to orchestrate a report automation initiative, leveraging SQL-based automated workflows for streamlined data collection and integration. Implemented DMAIC Six Sigma methodology to achieve a 70% reduction in daily data entry and collection times, diminishing it from 70 minutes to 10 minutes.