Available to hire
I am a Lead Data Scientist specializing in designing and deploying scalable ML and LLM-based systems for customer intelligence, telecommunications, and CRM. With 4+ years of hands-on experience, I design predictive models, reinforcement learning solutions, and intelligent routing to drive business growth.
I am a TechWomen Awardee recognized for advancing scalable and responsible AI. I have delivered €15M+ in annual incremental revenue and built cloud-native pipelines that process millions of records daily. I enjoy mentoring teams and partnering with clients to translate complex objectives into production-grade AI solutions.
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Work Experience
Lead Data Scientist (Applied AI) at Afiniti, Inc.
June 1, 2021 - PresentDesigned and deployed AI orchestration systems optimizing agent–caller matchmaking across live communication streams, improving retention by 14%. Developed runtime pairing algorithms using Bayesian inference, reinforcement learning, and contextual embeddings for intelligent, adaptive routing decisions. Delivered €15M+ in annual incremental revenue via LLM-augmented agent modeling and churn/sales propensity models (LightGBM, XGBoost, Stan, ONNX). Engineered LLM-driven pipelines extracting behavioral and semantic features from CRM and call transcripts, boosting predictive accuracy by 1.2%. Built cloud-native CI/CD pipeline (Azure ML + GCP + Amazon Connect) processing 5M+ records/day, reducing latency by 60%. Collaborated with client success and analytics teams to translate business objectives into scalable AI solutions, driving measurable customer satisfaction gains. Mentored a team of 5 Data Scientists, managing model lifecycle, post-deployment evaluation, and experimentation strate
Data Science Intern at Salesforce
September 1, 2023 - October 1, 2023Built a responsible AI chatbot using Salesforce Einstein and LLM APIs to generate analytics-driven recommendations, improving response efficiency by 27%. Integrated an LLM orchestration layer with Salesforce Lightning CRM enabling context retention and cross-domain task execution for SME clients.
Education
Bachelor of Science in Computer Science at Lahore University of Management Sciences (LUMS)
August 1, 2017 - June 1, 2021Qualifications
TechWomen Awardee
January 1, 2023 - January 6, 2026Exceptional Leader Award, Afiniti
January 1, 2024 - January 6, 2026Industry Experience
Telecommunications, Software & Internet, Professional Services
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