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Hi, I’m Tiashadi, a social media and influencer marketing professional based in London. I specialize in content creation, campaign execution, and client-facing strategy to elevate brand presence and drive measurable results. Over the past 5+ years I’ve led end-to-end social media and influencer campaigns for fashion, beauty and lifestyle brands, managed content calendars, and built influencer networks. I thrive on turning data into creative, platform-appropriate stories that resonate with audiences and convert.…Hi, I’m Tiashadi, a social media and influencer marketing professional based in London. I specialize in content creation, campaign execution, and client-facing strategy to elevate brand presence and drive measurable results. Over the past 5+ years I’ve led end-to-end social media and influencer campaigns for fashion, beauty and lifestyle brands, managed content calendars, and built influencer networks. I thrive on turning data into creative, platform-appropriate stories that resonate with audiences and convert.

Tiashadi S

Social Media Manager, Content Creator, Influencer Marketing Manager, +4

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Hi, I’m Tiashadi, a social media and influencer marketing professional based in London. I specialize in content creation, campaign execution, and client-facing strategy to elevate brand presence and drive measurable results. Over the past 5+ years I’ve led end-to-end social media and influencer campaigns for fashion, beauty and lifestyle brands, managed content calendars, and built influencer networks. I thrive on turning data into creative, platform-appropriate stories that resonate with audiences and convert.…Hi, I’m Tiashadi, a social media and influencer marketing professional based in London. I specialize in content creation, campaign execution, and client-facing strategy to elevate brand presence and drive measurable results. Over the past 5+ years I’ve led end-to-end social media and influencer campaigns for fashion, beauty and lifestyle brands, managed content calendars, and built influencer networks. I thrive on turning data into creative, platform-appropriate stories that resonate with audiences and convert.

Available to hire

Hi, I’m Tiashadi, a social media and influencer marketing professional based in London. I specialize in content creation, campaign execution, and client-facing strategy to elevate brand presence and drive measurable results.

Over the past 5+ years I’ve led end-to-end social media and influencer campaigns for fashion, beauty and lifestyle brands, managed content calendars, and built influencer networks. I thrive on turning data into creative, platform-appropriate stories that resonate with audiences and convert.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager at VML

October 1, 2024 - Present

Led end-to-end development and execution of beauty-led social media strategies across Instagram, Facebook, TikTok, YouTube, LinkedIn and emerging platforms, driving product discovery, brand affinity, and audience growth through trend-led storytelling. Managed paid social campaigns across Meta, optimising for reach, engagement, product consideration, and conversion. Conceptualised social commerce strategies for beauty launches and seasonal drops, leveraging shoppable posts and creator-led content to drive direct-to-consumer sales. Oversaw organic content production, reactive content, and real-time trend integration; collaborated with cross-functional teams to align creative, strategy, and media plans. Produced weekly and monthly performance reports with actionable insights.

Social Media Lead at BUT X FASHION Beauty & Fashion

March 1, 2022 - October 1, 2024

Defined the company’s social media vision and long-term strategy; built and managed a beauty influencer network; oversaw gifting, paid partnerships, content guidelines, and performance tracking. Created platform-specific beauty and fashion content for TikTok, Instagram, Facebook, X/Twitter, and Snapchat to drive engagement and sales. Led campaigns across social platforms to boost visibility, customer acquisition, and product sales. Managed influencer partnerships, content guidelines, and performance reporting. Responded to customer inquiries and maintained a positive brand image. Analyzed performance metrics and audience data to inform content decisions and delivered weekly and monthly reports. Managed budgets across concurrent campaigns; planned and executed creative projects including photoshoots and collaborations; identified trending products and leveraged social media to test product-market fit. Designed, tested, and refined social ad campaigns to optimise formats, messaging, an

Social Media Lead at BUT X FASHION

March 1, 2022 - October 31, 2024

Defined and executed the company’s social media vision and long-term strategy, built a strong beauty influencer network, and led campaigns across TikTok, Instagram, Facebook, Twitter, and Snapchat. Managed partnerships, content guidelines, and performance tracking, and delivered detailed reporting to stakeholders. Planned and executed creative projects including photoshoots, fashion hauls, beauty tutorials, podcasts, and influencer collaborations; identified trending products and optimized ad campaigns to drive customer acquisition and product sales.

Influencer Marketing Manager at BLK BRT

December 1, 2019 - March 1, 2022

Built and managed long-term relationships with influencers and brand ambassadors to boost visibility, brand positioning, and conversion across key platforms. Directed influencer campaigns end-to-end, from digital rollouts and social amplification to press support and community initiatives. Analysed content and influencer performance to optimize reach and ROI. Managed press outreach, influencer gifting, sample send-outs, and media pitching to secure coverage for product launches and partnerships. Oversaw influencer-generated and brand-created content across channels, ensuring consistency in brand voice and value-driven engagement with the community. Developed and executed editorial strategies by coordinating influencer interviews, branded content pitches, and digital rollouts to increase reach and authority. Led brand collaborations with partners such as the British Film Institute, Wray & Nephew, and Bumpkin Files—ensuring alignment with campaign goals, tracking performance, and optim

Influencer Marketing Manager at BLK BRT @theblkbrit

December 1, 2019 - March 1, 2022

Built and managed long-term influencer relationships to boost visibility, brand positioning, and conversions across social platforms. Directed end-to-end influencer campaigns, coordinated editorial strategies, and managed press outreach and gifting for product launches. Analyzed performance data to optimize reach, engagement, and ROI, and led brand collaborations with partners such as the British Film Institute, Wray & Nephew, and Bumpkin Files.

Social Media Marketing Executive at Links Homes

February 1, 2018 - December 31, 2019

Managed and expanded presence across Facebook, Instagram, Twitter (X), LinkedIn, and other platforms; engaged with online communities to foster a positive brand image. Planned multi-channel digital campaigns (social, email, search, display) and used analytics tools to optimise performance. Created on-brand content for posts, blogs, website copy, and newsletters, collaborating with designers and cross-functional teams to ensure high-quality content aligned with brand voice.

Office Assistant at Eleanor Healthcare Group

September 1, 2017 - February 28, 2018

Front desk receptionist duties, handling inquiries, directing visitors, and managing communications. Supported executives with requests, coordinated daily operations, and maintained office supplies and records.

Freelance Makeup Artist

June 1, 2016 - Present

Provided professional makeup application for clients across events, photoshoots, campaigns, and special occasions. Collaborated with photographers, stylists, models, and creative teams to achieve desired looks. Stayed current with beauty trends and techniques; adapted makeup styles based on client briefs, brand guidelines, and creative direction.

Makeup Concession Associate - CHANEL at CHANEL

June 1, 2016 - August 1, 2017

Greeted and assisted customers with personalized makeup advice; demonstrated extensive product knowledge across makeup, skincare, and fragrances. Achieved and exceeded sales targets through product consultations, makeup applications, and promotional events; stayed updated on launches and trends.

Freelance Makeup Artist at Freelance / Self-employed

June 1, 2016 - Present

Provided professional makeup services for clients across events, photoshoots, campaigns, and special occasions. Collaborated with photographers, stylists, models, and creative teams to deliver client-driven looks; stayed current with beauty trends and product innovations.

Makeup Concession Associate at CHANEL

June 1, 2016 - August 31, 2017

Provided personalized beauty consultations, demonstrating product knowledge across makeup, skincare, and fragrance. Achieved sales targets through makeup applications, promotions, and client engagement at brand events.