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I'm a senior marketing & growth executive with 20+ years of experience leading global teams, scaling digital ecosystems, and delivering measurable business and revenue impact across Tech, SaaS, Consulting, Banking, Healthcare, eCommerce and B2B/B2C environments. I'm a trusted partner to executive leadership in driving digital transformation, go-to-market execution and full-funnel optimization.…

Kati Iordache

Fractional CMO, Growth Marketer, Marketing Strategist, +2

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I'm a senior marketing & growth executive with 20+ years of experience leading global teams, scaling digital ecosystems, and delivering measurable business and revenue impact across Tech, SaaS, Consulting, Banking, Healthcare, eCommerce and B2B/B2C environments. I'm a trusted partner to executive leadership in driving digital transformation, go-to-market execution and full-funnel optimization.…

Available to hire

I’m a senior marketing & growth executive with 20+ years of experience leading global teams, scaling digital ecosystems, and delivering measurable business and revenue impact across Tech, SaaS, Consulting, Banking, Healthcare, eCommerce and B2B/B2C environments.

I’m a trusted partner to executive leadership in driving digital transformation, go-to-market execution and full-funnel optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Founder & Fractional CMO at GreenLove Advisory

January 1, 2025 - Present

Providing fractional CMO and growth leadership across SaaS, consulting, eCommerce and healthcare. Leading GTM, demand generation, digital transformation, martech optimization and AI-enabled marketing.

Fractional CMO at Emerald Medical Centers

January 1, 2025 - Present

Driving brand transformation and omnichannel patient acquisition. Leading website, CRM, paid media, content strategy and community building across multiple locations.

Head of Web (AVP Marketing) at Genpact

January 1, 2023 - December 31, 2024

Owned global website strategy and AEM migration. Led SEO, CRO, UX, analytics, Core Web Vitals, experimentation and vendor ecosystem.

Global Marketing Operations Director at FintechOS

January 1, 2022 - December 31, 2023

Built SaaS growth engine across EU, UK and US. Led demand generation, ABM, automation and GTM operations. Reduced CPL by 28%, increased SQLs by 40%.

Global Digital & Web Leadership at IBM

January 1, 2013 - December 31, 2022

Led 120+ marketers globally. Drove worldwide web strategy, AEM migration, digital performance programs and enterprise-wide transformation initiatives.

Marketing & Customer Experience Lead at RBS / ABN AMRO

January 1, 2007 - December 31, 2013

Led integrated marketing, affluent banking CX, segment strategy and major rebranding initiatives.

Head of B2B Marketing at Unilever Food Solutions

January 1, 2005 - December 31, 2007

Owned B2B marketing portfolio across major FMCG brands. Led product marketing and GTM execution.

Marketing Lead at Forum Invest / Wiener Städtische

January 1, 2003 - December 31, 2005

Led marketing, PR, events and national rebranding initiatives.

Marketing at Forum Invest | Wiener Städtische

January 1, 2003 - December 31, 2005

Led marketing, PR, events and national rebranding initiatives.