Available to hire
Performance-driven Paid Social & Performance Marketing specialist with 7+ years of experience scaling e-commerce and lead-generation campaigns across Meta, LinkedIn, TikTok, Snapchat, Pinterest, Reddit, and Google Ads. Strong track record of improving ROAS, lowering CPA/CPL, and driving full-funnel growth (TOF/MOF/BOF) for global brands.
Experienced in advanced audience strategies (LALs, interest stacking, retargeting windows), dynamic product ads/catalog sales, A/B testing for creatives/copy/audiences/landing pages, and ensuring accurate measurement via Pixel and CAPI. Adept at budget optimization across regions (India/UK/US) and stakeholder reporting with actionable insights.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Hindi
Fluent
English
Fluent
Work Experience
Paid Social Account Manager at Group8A Media Agency
February 1, 2023 - December 31, 2025Owned end-to-end paid media strategy for multiple e-commerce brands focused on revenue growth and ROAS. Built and scaled full-funnel e-commerce campaigns (prospecting, retargeting, retention), managed catalog sales, conversion/traffic, and dynamic product ads (DPA) on Meta. Optimized using LALs, interest stacking, and retargeting windows while scaling winning ad sets and controlling CPA and frequency to prevent audience fatigue. Partnered with creative teams to test Reels/UGC/carousels/collection ads and implemented A/B testing frameworks across creatives, copy, audiences, and landing pages. Analyzed funnel drop-offs to improve CVR and checkout performance; managed region-wise campaigns for India, UK, and US with separate budgets and benchmarks. Ensured tracking accuracy using Pixel events, CAPI, and conversion APIs; delivered weekly/monthly performance reporting and reallocated budgets toward high-performing SKUs and categories.
Paid Social Account Manager at Group8A
February 1, 2023 - December 15, 2025Managed and executed paid social campaigns for multiple brands with 100% delivery and top performance. Led end-to-end social campaigns across Facebook, TikTok, Snapchat, Twitter and LinkedIn; provided day-to-day campaign optimization, recommendations and reporting. Tracked and analyzed metrics to produce quantitative performance reports and supported ad-hoc tasks. Researched and implemented best and emerging industry practices to improve ROI. Handled mid- to large-scale monthly budgets, gathered insights from campaign behavior and applied learnings. Executed end-to-end campaign setup for all platforms with diverse objectives, created media plans, and maintained reporting templates. Tools used included DMD, Dataroma, Abacus, Hive, Grasp, Taxonomy Builder, Planit.
Digital Marketing Expert at Scion Social Pvt. Ltd.
September 1, 2020 - February 28, 2023Managed day-to-day social media posting and scheduling across LinkedIn (primary B2B), Instagram, Facebook, and X. Owned Meta Ads strategy, execution, optimization, and scaling, driving month-over-month growth while maintaining ROAS targets. Built campaigns across the funnel with iterative testing of creatives, audiences, and bids. Ran lead-generation and conversion campaigns in Meta Ads Manager; also drove app installs/registrations/in-app actions with focus on low CPI and optimized Google UAC for Android apps. Monitored CPI, CTR, retention, and conversion metrics and supported creative, audience, and bidding A/B testing to scale installs.
Digital Marketing Expert at Scion Social Pvt Ltd
September 1, 2020 - February 1, 2023Managed day-to-day posting and scheduling across LinkedIn (primary B2B), Instagram, Facebook, and X; executed weekly and monthly social calendars aligned with demand-generation campaigns, events, product launches and executive content. Owned Meta Ads strategy, execution, optimization, and scaling to drive MoM growth while maintaining ROAS targets. Built campaigns for scale through testing and iteration across the funnel, collaborating with creative teams to develop high-performing ads. Ran campaigns on all social platforms (Facebook, Instagram, LinkedIn) and managed Meta lead-generation and conversion campaigns. Maintained a monthly content calendar and supported ecommerce campaigns for sales conversion.
Digital Marketing Executive at PD Group Pvt. Ltd.
July 1, 2018 - April 30, 2020Planned and executed mobile app marketing campaigns across Meta and Google Ads (UAC) with focus on low CPI and high-quality user acquisition. Optimized Google UAC campaigns through creative and bidding improvements; monitored performance metrics including CPI, CTR, conversion rate, and retention. Implemented ASO (App Store Optimization) strategies for improved organic installs and visibility. Executed organic social initiatives to support awareness and engagement, and leveraged platforms such as Quora, Reddit, and blogs for organic app discovery.
Digital Marketing Executive at PD Group Pvt. Ltd
July 1, 2018 - April 1, 2020Implemented App Store Optimization (ASO) and app install strategies to increase installations and lower CPA. Executed Facebook, LinkedIn and Instagram ads with positive results for clients such as LudoChat, Dating App, Musically App, Livu App and Astrology App. Engaged in SEO activities (keyword research, content recommendations, link building, structured data, page speed optimization) and managed social media through tools like Crowedfire, Sprout Social, and Buffer. Worked on multiple app marketing projects and broader marketing mix (advertising, SEO, ASO, content strategy).
SEO Executive at Proprofs.com
April 1, 2016 - July 1, 2018Handling SEO, SMO, link building, guest blogging and analytics with content planning and strategy. Managing a team of SEO, Link Building and SMO professionals. Online marketing of corporate website – www.proprofs.com including their products – Quiz Maker, Training Maker, Knowledge Base, Survey, Polls. Facebook moderator tool handling for spam checking. Regular monitoring the websites for results. SMO Marketing. Website Analysis | Competitor Analysis | Keyword Analysis | SEO Strategy | Initial Ranking Reports | Broken Link Check | Meta Tags | Content Optimization.
SEO Executive at ProProfs
April 1, 2016 - July 1, 2018Handled SEO, SMO, link building and analytics with content planning and strategy. Managed a team of SEO, link-building and SMO professionals. Marketed the corporate site www.proprofs.com and its products (Quiz Maker, Training Maker, Knowledge Base, Survey, Polls). Used Facebook moderation tools; monitored websites for results. Focused on SMO marketing, keyword analysis, competitor analysis, meta tags, and content optimization.
Education
Diploma in Computer Science & Engineering at BTEUP
January 11, 2030 - January 1, 201312th at U.P.Board Basti
January 11, 2030 - January 1, 2010Diploma in Computer Science & Engineering at BTEUP
January 11, 2030 - January 1, 201312th (Higher Secondary) at U.P.Board Basti
January 11, 2030 - January 1, 2010Diploma/Polytechnic in Computer Science & Engineering at BTEUP
January 11, 2030 - January 1, 201312th at U.P.Board Basti
January 11, 2030 - January 1, 2010Polytechnic in Computer Science & Engineering at BTEUP
January 1, 2013 - January 1, 201312th Standard at UP Board
January 1, 2010 - January 1, 201010th Standard at UP Board
January 1, 2008 - January 1, 2008Qualifications
Meta BluePrint Certification
January 11, 2030 - January 6, 2026Pinterest Ads Certification
January 11, 2030 - January 6, 2026 Snapchat Ads Certification
January 11, 2030 - January 6, 2026LinkedIn Ads Certification
January 11, 2030 - January 6, 2026Meta Blueprint Certification
January 11, 2030 - January 6, 2026Pinterest Ads Certification
January 11, 2030 - January 6, 2026Snapchat Ads Certification
January 11, 2030 - January 6, 2026LinkedIn Ads Certification
January 11, 2030 - January 6, 2026Meta Blueprint Certification
January 11, 2030 - January 6, 2026Pinterest Ads Certification
January 11, 2030 - January 6, 2026Snapchat Ads Certification
January 11, 2030 - January 6, 2026LinkedIn Ads Certification
January 11, 2030 - January 6, 2026Meta Blueprint Certification
January 11, 2030 - August 3, 2026LinkedIn Ads Certification
January 11, 2030 - August 3, 2026Pinterest Ads Certification
January 11, 2030 - August 3, 2026Snapchat Ads Certification
January 11, 2030 - August 3, 2026Google Ads Certification
January 11, 2030 - August 3, 2026Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail, Education, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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