I'm Mike Ferry, a development and production executive with extensive experience guiding global slates and format sales. I’ve built and led award-winning production companies, forged strategic partnerships with networks, brands, and investors, and driven IP from concept to worldwide distribution. My passion is creating premium, scalable content across international formats, sports, documentaries, and branded entertainment, all while maintaining a sharp eye on budgets and partnerships that maximize value. I specialize in developing and selling original and adapted IP, crafting compelling bibles and sizzles, and building long-term relationships with network executives, brand leaders, and talent. I'm excited by complex collaborations, data-informed development, and stories that resonate across markets and platforms, from HBO and Discovery+ to global brand campaigns and investor partnerships.

Mike Ferry

I'm Mike Ferry, a development and production executive with extensive experience guiding global slates and format sales. I’ve built and led award-winning production companies, forged strategic partnerships with networks, brands, and investors, and driven IP from concept to worldwide distribution. My passion is creating premium, scalable content across international formats, sports, documentaries, and branded entertainment, all while maintaining a sharp eye on budgets and partnerships that maximize value. I specialize in developing and selling original and adapted IP, crafting compelling bibles and sizzles, and building long-term relationships with network executives, brand leaders, and talent. I'm excited by complex collaborations, data-informed development, and stories that resonate across markets and platforms, from HBO and Discovery+ to global brand campaigns and investor partnerships.

Available to hire

I’m Mike Ferry, a development and production executive with extensive experience guiding global slates and format sales. I’ve built and led award-winning production companies, forged strategic partnerships with networks, brands, and investors, and driven IP from concept to worldwide distribution. My passion is creating premium, scalable content across international formats, sports, documentaries, and branded entertainment, all while maintaining a sharp eye on budgets and partnerships that maximize value.

I specialize in developing and selling original and adapted IP, crafting compelling bibles and sizzles, and building long-term relationships with network executives, brand leaders, and talent. I’m excited by complex collaborations, data-informed development, and stories that resonate across markets and platforms, from HBO and Discovery+ to global brand campaigns and investor partnerships.

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Language

English
Fluent

Work Experience

EVP, Original Content Development at Dentsu Entertainment
January 1, 2020 - January 1, 2024
Led and managed a global production company through original unscripted and scripted IP development and sales. Created industry-leading content financing models for global brand clients, advising CMOs on short and long-term development strategies and investments for SVODs and AVODs. Built multi-territory slates and partnerships to expand IP control and production budgets.
VP of Development at The Story Lab
January 1, 2019 - January 1, 2020
Built an in-house production division; developed and sold TSL's first original programs. Emmy-nominated for The Cost of Winning; negotiated IP ownership and global distribution sales models; produced philanthropic campaigns to promote.
Head of Development at Gleam Futures
January 1, 2016 - January 1, 2019
Built and launched studio and talent-driven slates, leveraging data analytics of social channels to co-create shows for top talent. Developed and sold formats to Europe, Asia, Africa and the US; expanded client careers and sponsorships; built robust IP catalog.
Head of Development at crush+lab
January 1, 2014 - January 1, 2016
Created and sold a slate of premium documentaries for a startup, leading to an initial look deal with eOne.
Head of Development at Super Delicious
January 1, 2009 - January 1, 2014
Transformed a struggling prodco into a lifestyle and comedy powerhouse; developed CUPCAKE WARS and sold 22 titles across 10 networks; Emmy-nominated for The Cost of Winning; launched P&G's original content initiative.

Education

at Indiana University
January 11, 2030 - January 6, 2026
Bachelor's degree at Indiana University
January 11, 2030 - January 6, 2026

Qualifications

Emmy Nomination - Serialized Sports Documentary (The Cost of Winning)
January 11, 2030 - January 6, 2026
Special Recognition - United States Air Force
January 11, 2030 - January 6, 2026

Industry Experience

Media & Entertainment, Professional Services, Telecommunications, Other